Blogs and Twitter and Flickr, Oh MY! What’s the fuss all about? Katie Delahaye Paine CEO KDPaine & Partners [email_address] www.measuresofsuccess.com kdpaine.blogs.com Member, IPR Measurement Commission www.instituteforpr.org
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
80% of companies use LinkedIn as a primary tool to find employees
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
There are 4 times as many cell phones as PCs
54% = Number of bloggers who post content or tweet daily
78% of consumers trust peer recommendations , only 14% trust advertisements, & 32% said they follow recommendations from friends
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
53% of DVR owners watch at least 50% of content on replay – skipping ads all together
Consumer Internet ad spend outpaces TV spend by 3X
26% of US respondents have already contributed content to social networking sites.
2 out of 3 ad execs expect ad revenue to shift from impression-based to impact based metrics within three years
Signs that it’s the end of the world as we know it
The Dept of Defense considers Twittering and other forms of social media critical to national security
Sodexo cut $300K out of its recruitment budget using Twitter
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
HSUS generated $650,000 in new donations from an on-line photo contest on Flickr
NWF increased wildlife spotting as well as members with its Twitter account
The Red Cross measures the effectiveness of Twitter via lives saved and harm avoided
IBM 1000+ people tweeting & receives more leads, sales and exposure from a $500 podcast than it does from an ad
11 Mom’s turned around Walmart’s image and delivered measureable increases in sales.