Remember the Good Ole Days of Advertising?

The old days of marketing are not over

but they are diminishing

The new days of marketing is the Internet

and it’s growing

220,141,969 Americans are online 72.5% of Population

75% of all U.S. adults use the Internet

Well what about you?

You use the Internet

and so do your customers and potential customers

So how do you connect?

And market to them?

Be Prepared

To connect in a “Now” way

Through Social Networking

HUH ??????

HUH ??????

Old School Marketing = Push

Push your product and services to the consumer

New School Marketing = Pull

Pull customers and prospects to your website

“ Now” School Marketing = Push + Pull

+ Relationships!

Through Social Networking

What is it?

Ask your staff

or better yet, ask your kids

What if your clients continually told you about their “ life events ”?

Marriages

Births

Job Changes

Moving

Graduations

Think of the up-sell, cross-sell, and proactive customer service activities

It’s happening right now

through Social Networks

Blogs

Social networking is about relationships

Isn’t your business about relationships?

Here’s an example of how an Insurance agent might use Facebook

A client who is also a friend of mine, posted on Facebook that she lost her job

Now if I were her insurance agent …

I would have reviewed her policies coverages and billing options

to see where we might be able to save her some money in this transition period

And then I would ask about her 401K and health insurance

Two weeks after losing her job, she lost a beloved pet

As her friend, I would have sent…

Because of Facebook

I was made aware of two major “life events” impacting my friend and my client.

And I immediately made proactive contact

Can a Caveman do that?

Or a lizard?

Or a duck?

Or Flo?

An insurance agency can!

And that type of contact creates a lifetime relationship

You may not have the best price, but you can have the best Relationships!

Grow your agency by growing your relationships

In addition to maintaining relationships, businesses are also building Facebook “ fans”

Do you have fans of your business? A real estate agency does

837 Fans !

And growing weekly!

And look at USAA. 15,633 fans!

Now is not the time to hibernate

Now is the time to innovate!

You know what the #1 objection to this concept is?

Facebook is for kids

It’s not

And the #2 objection?

We don’t have time!

And the #3 objection?

I don’t want my staff on Facebook all day… we have clients to service!

Don’t sit on the fence and watch your clients go by

We have solutions

We can build your Facebook personal and business pages

and make it a part of your Internet marketing strategy

For as little as $350!

And manage it if you don’t have the time to do it yourself

Our staff will…

monitor your personal and business Facebook pages on your behalf

and provide weekly posts to your business page with topics of interest to your clients and fans!

Let’s face(book) it. Once you are in it. You are IN IT! Let us help you do it the right way

Let’s talk Kevin Dorgan 919-521-5496 [email_address]