R&A Marketing - Complete Marketing Solutions

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Reach your target audience and grow your business in today’s marketplace with R&A Marketing’s Complete Marketing Solutions. By successfully integrating all online and offline media, our integrated …

Reach your target audience and grow your business in today’s marketplace with R&A Marketing’s Complete Marketing Solutions. By successfully integrating all online and offline media, our integrated marketing plans are tailored to meet your specific needs to give your company a real chance to increase sales.

You’ll be assigned your own marketing team, consisting of a Senior & Jr. Account Specialist plus an Online Specialist, to equip you with the knowledge and tools to effectively reach your target audience by combining your free R&A Web+ Website, our unique industry focused social media package, and our 24 years of retail marketing. Together, we can help you create a commanding online presence to drive fans directly into your place of business.

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  • 1. Complete    Marke-ng  Solu-ons  
  • 2. Old  Way  To  Market  Your  Store   The  Once-­‐familiar  Consumer  Journey    1.    Few  touch  points,  well-­‐choreographed      2.    Linear,  store-­‐dependent    3.    Adver2sing-­‐inspired   View  TV   Go  to   Compare   Choose   Join/align   or  print  ad   best   Buy  item   store   op2ons   with  brand   op2on  AWARENESS   CONSIDERATION   SELECTION   PURCHASE   LOYALTY  
  • 3. New  Way  To  Market  Your  Store   A  New  Customer  Journey    1.  A  prolifera2on  of  engaging  digital  touch  points      2.  Non-­‐linear,  cross-­‐channel    3.  Web-­‐first  for  many  consumer  buying  decisions   View   Research   designer   video   product   Read  a   Upload   review  or   pics  of   blog   purchase   Search  for     Visit  a   brand   store   Send   Order   mobile  pic   Read   ouQit   Facebook   feeds  
  • 4. How  Marke2ng  Changed  Social  Interac-on  has  become  a  MEDIA  •  Facebook  has  over  900  million  ac2ve  users  •  93%  of  US  adult  Internet  users  are  on  Facebook.  •  1  out  of  every  “8  minutes”  online  is  spent  on   Facebook.  •  67%  B2C  have  acquired  a  customer  via  Facebook.     •  On  average  a  Facebook  fan:   •  Spends  $71.84  more  than  a  non-­‐fan   •  McDonalds  fans  spend  $159.79  more  than  non-­‐Fans   •  Is  28%  more  likely  to  con-nue  using  a  brand   •  Adidas  fan  42.55%  more  likely  than  a  non-­‐fan   •  Is  41%  more  likely  to  recommend  a  product   •  Red  Bull  fan  49.26%  more  likely  than  a  non-­‐fan  
  • 5. How  Marke2ng  Changed  Online  Media  has  become  the  Newspaper,  Yellow  Pages,   Television  and  Store  in  one  easy  to  use  resource  •  The  internet  has  fundamentally  changed  the  way   people  find,  discover,  share,  shop,  &  connect  •  66%  of  things  being  “done”  online  is  purchasing  a   product  •  The  Furniture  Industry  is  currently  selling  $12.3  billion   online,  represen2ng  about  9%  of  all  category  sales,   according  to  research  firm  Forrester  Research  Inc.   –  Sales  are  expected  to  rise  to  $26.7  billion  in  2012,  based   on  our  research.   –  This  firm  has  been  right  in  their  projec2ons  each  year  since   2003  
  • 6. How  Marke2ng  Changed  Tradi-onal  Media  has  become  a  vehicle  to   drive  traffic  to  your  online  store    •  6  out  of  10  households  watch  TV  and  are  on   their  laptops  at  the  same  2me  •  28%  of  all  direct  mail  adver2sement  recipients   are  likely  to  react  to  the  pieces  call  to  ac2on— either  online  or  offline  •  According  to  our  website  analy2cs,  website   traffic  increases  by  30%  when  an  insert  is   distributed  via  the  newspaper  or  marriage   mail  
  • 7. It’s  Time  Your  Marke2ng  Becomes  Integrated   Traffic Builders Social Media Website
  • 8. Media  
  • 9. Budget    
  • 10. Traffic  Builders  
  • 11. Social  Media  
  • 12. Website  
  • 13. What  You  Get  •  Reach  your  target  audience  and  grow  your   business  in  today’s  marketplace  with  R&A   Marke2ng’s  Complete  Retail  &  Marke2ng   Solu2ons.    •  By  successfully  integra2ng  all  online  and   offline  media,  our  integrated  marke2ng  plans   are  tailored  to  meet  your  specific  needs  to   give  your  company  a  real  chance  to  increase   sales.  
  • 14. What  You  Get  Integrated  Marke-ng  Planning    •  Quarterly  Promo2onal  Calendar  with  unlimited  edits  •  Line  by  Line  Budget  to  measure  sales  performance  verses  adver2sing  spend  •  Bi-­‐Annual  media  research  in  the  market  •  Media  Planning  for  online  &  offline  media  sources  •  Media  buys  included  for  less  than  5  media  outlets  •  Coordina2on  of  all  industry  marke2ng  programs  •  One  on  One  visits  at  the  major  markets  (High  Point  &  Las  Vegas)  •  Assigned  Marke2ng  Team  –  Consis2ng  of  Senior  &  Jr.  Account  Specialist  and  Online  Specialist  •  Unlimited  communica2on  with  one  scheduled  phone  mee2ng  for  post  analysis  and   promo2onal  and  planning  per  month    •  All  agency  media  commissions  are  passed  directly  to  the  retailer  •  One  straight  forward  monthly  fee  •  No  contracts  •  Provided  crea2ve  for  all  online  media  outlets  Rotators,  Facebook,  Sidebars,  Coupons,  etc  •  Custom  Online  Crea2ve  For  2  promo2ons  per  month*  *Beyond  2  promo2ons  –  addi2onal  $175  per  month  
  • 15. What  You  Get  Free  Social  Media  Package  •  Crea2on  of  your  Facebook  Page  with  Profile  Picture  and  Info  •  Facebook  Links  provide  Fans  with  tons  more  info  and  opportunity  to   interact  •  Installa2on  and  implementa2on  of  the  current  Ashley  Promo2onal   Facebook  App  to  coordinate  your  online  presence  with  all  offline   media  •  Assigned  Online  Facebook  Specialist  •  Intui2ve  dashboard  •  Social  Media  Analy2cs  •  Facebook  Web  Banner  •  In  Store  POP:  Print-­‐ready  posters,  business  cards,  table  top  cards  •  One  Post  A  Day  to  your  Facebook  page  
  • 16. What  You  Get  Free  R&A  Web  Plus  Website  •  Web  Site  Design  •  Analy2cs  •  6  page  branded  website  •  100  products  •  Assigned  Online  Specialist  •  Unlimited  adver2sing  space  available  •  6  branded  business  emails  •  Shopping  Cart*  *Addi2onal  costs  to  sell  online  
  • 17. Price  •  Complete  Retail  &  Marke2ng  Solu2ons     –  $999  per  month  •  6  Page  Website,  100  Products,  and  Shopping  Cart     –  FREE    •  Social  Media  Package  Plus  One  Post  A  Day     –  FREE    •  Custom  Online  Crea2ve  For  2  promo2ons  per   month*     –  FREE    *Beyond  2  promo-ons  –  addi-onal  $175  per  month  
  • 18. Learn  More      www.ramarke2ng.com/integrated-­‐marke2ng/  
  • 19. “Money  will  only  move    when  value  is  created  for  the   customer.”         -­‐  R&A  Marke2ng  
  • 20. Contact  Kevin  Doran  to  start  today:  888-­‐225-­‐0776  ext  103  kevin@ramarke2ng