Whos R&A Presentation

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A brief tutorial into what R&A Marketing is and what we are all about. FInished peices and work are also available on this doucment.

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Whos R&A Presentation

  1. 1. WHO IS R&A? <ul><li>“ A Real Chance.” </li></ul><ul><li>Full service Marketing Firm. </li></ul><ul><li>What you Say -vs.- What you Do </li></ul><ul><li>Expertise in the Furniture Industry </li></ul><ul><li>Customized relationships. </li></ul><ul><li>Experienced “in the trenches” team members. </li></ul><ul><li>National Company. </li></ul><ul><li>Clients with sales volume from $750k to $100m in retail sales. </li></ul><ul><li>Technology driven. </li></ul>
  2. 2. RESEARCH “ Any road will get you there if you don’t know where you are going.” Yogi Berra
  3. 3. RESEARCH Meet Your customer knows you, but do you know them? With Market Analysis you can… Ms. Jones
  4. 4. RESEARCH Find your way through the dark to your sword in the stone with… DISCOVERY
  5. 5. RESEARCH Media Analysis
  6. 6. RESEARCH Focus Groups    General - Overall performance rating of the operation in terms of all sectors of the company   Sales - Sales process and efficacy     Merchandising - In general and/or by category (e.g., bedding, leather, case goods, upholstery, etc.) including category acquisition, floor layout, etc.     Financial - Including financing, credit, price, sales, etc.     Logistics - Operations, personnel, process, procedure, etc.     Customer Care - Service, personnel, processes, satisfaction, etc.     Marketing - Ad review and response, new material introduction, etc.     Frequent Buyers - Any of the above categories as applied to repeat/frequent buyers      Former Buyers - Any of the above categories as applied to customers who patronized the company in the past but who have not recently returned.      Missed Buyers - Any of the above categories as applied to customers who have patronized the company, but decided not to buy     Untapped Buyers - Targets potential customers from competitors, outlying demographics, etc.     Generational - Targets specific age cohorts (e.g. Gen-X, Seniors, etc.) in terms of buying preference Registered Complaint - Targets buyers who have found the company’s processes or procedures to be lacking
  7. 7. RESEARCH Competitive Analysis
  8. 8. RESEARCH Mystery Shopping
  9. 9. ADVERTISING “ Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” Leo Burnett
  10. 10. ADVERTISING Budgeting
  11. 11. ADVERTISING Planning
  12. 12. ADVERTISING Media Selection
  13. 13. Implementation Chasing Windmills… … Sure is tiring . Over Budget Late CONFUSED ADVERTISING
  14. 14. ADVERTISING Big Impact Sales Promotions
  15. 15. CREATIVE SERVICES “ Where did you get that dress that looks awful? Those shoes and that coat?” Airplane-1979
  16. 16. CREATIVE SERVICES The Mind's Eye I like to dream yes, yes… right between my sound machine… On a cloud of sound I drift in the night… Any place it goes is right… Goes far, flies near… to the stars away from here… Copywriting
  17. 17. CREATIVE SERVICES Direct Mail
  18. 18. CREATIVE SERVICES Client developed Circulars
  19. 19. CREATIVE SERVICES Newsprint Ads
  20. 20. CREATIVE SERVICES Radio
  21. 21. CREATIVE SERVICES TV
  22. 22. Web Design & Maintenance CREATIVE SERVICES
  23. 23. CREATIVE SERVICES Point of Purchase
  24. 24. CREATIVE SERVICES Brochures
  25. 25. EDUCATION “ You cannot teach a man anything; you can only help him find it within himself.” Galileo
  26. 26. EDUCATION Seminars
  27. 27. EDUCATION Word of the Week
  28. 28. EDUCATION Newsletters (print & electronic)
  29. 29. EDUCATION Roundtables
  30. 30. ALLIANCE “ Create Wealth Together” Shared vision & principles Independent yet Interdependent Custom designed facilitation Online data entry Expert financial oversight.
  31. 31. BUSINESS CONSULTING “ Coaches who can outline plays on a blackboard are a dime a dozen. The ones who win get inside their player and motivate.” - Vince Lombardi
  32. 32. BUSINESS CONSULTING Organizational Development
  33. 33. BUSINESS CONSULTING Process
  34. 34. BUSINESS CONSULTING Operations
  35. 35. BUSINESS CONSULTING Financial
  36. 36. BUSINESS CONSULTING Front Room/Back Room

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