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Whos R&A Presentation

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A brief tutorial into what R&A Marketing is and what we are all about. FInished peices and work are also available on this doucment.

A brief tutorial into what R&A Marketing is and what we are all about. FInished peices and work are also available on this doucment.

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Whos R&A Presentation Whos R&A Presentation Presentation Transcript

  • WHO IS R&A?
    • “ A Real Chance.”
    • Full service Marketing Firm.
    • What you Say -vs.- What you Do
    • Expertise in the Furniture Industry
    • Customized relationships.
    • Experienced “in the trenches” team members.
    • National Company.
    • Clients with sales volume from $750k to $100m in retail sales.
    • Technology driven.
  • RESEARCH “ Any road will get you there if you don’t know where you are going.” Yogi Berra
  • RESEARCH Meet Your customer knows you, but do you know them? With Market Analysis you can… Ms. Jones
  • RESEARCH Find your way through the dark to your sword in the stone with… DISCOVERY
  • RESEARCH Media Analysis
  • RESEARCH Focus Groups    General - Overall performance rating of the operation in terms of all sectors of the company   Sales - Sales process and efficacy     Merchandising - In general and/or by category (e.g., bedding, leather, case goods, upholstery, etc.) including category acquisition, floor layout, etc.     Financial - Including financing, credit, price, sales, etc.     Logistics - Operations, personnel, process, procedure, etc.     Customer Care - Service, personnel, processes, satisfaction, etc.     Marketing - Ad review and response, new material introduction, etc.     Frequent Buyers - Any of the above categories as applied to repeat/frequent buyers      Former Buyers - Any of the above categories as applied to customers who patronized the company in the past but who have not recently returned.      Missed Buyers - Any of the above categories as applied to customers who have patronized the company, but decided not to buy     Untapped Buyers - Targets potential customers from competitors, outlying demographics, etc.     Generational - Targets specific age cohorts (e.g. Gen-X, Seniors, etc.) in terms of buying preference Registered Complaint - Targets buyers who have found the company’s processes or procedures to be lacking
  • RESEARCH Competitive Analysis
  • RESEARCH Mystery Shopping
  • ADVERTISING “ Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” Leo Burnett
  • ADVERTISING Budgeting
  • ADVERTISING Planning
  • ADVERTISING Media Selection
  • Implementation Chasing Windmills… … Sure is tiring . Over Budget Late CONFUSED ADVERTISING
  • ADVERTISING Big Impact Sales Promotions
  • CREATIVE SERVICES “ Where did you get that dress that looks awful? Those shoes and that coat?” Airplane-1979
  • CREATIVE SERVICES The Mind's Eye I like to dream yes, yes… right between my sound machine… On a cloud of sound I drift in the night… Any place it goes is right… Goes far, flies near… to the stars away from here… Copywriting
  • CREATIVE SERVICES Direct Mail
  • CREATIVE SERVICES Client developed Circulars
  • CREATIVE SERVICES Newsprint Ads
  • CREATIVE SERVICES Radio
  • CREATIVE SERVICES TV
  • Web Design & Maintenance CREATIVE SERVICES
  • CREATIVE SERVICES Point of Purchase
  • CREATIVE SERVICES Brochures
  • EDUCATION “ You cannot teach a man anything; you can only help him find it within himself.” Galileo
  • EDUCATION Seminars
  • EDUCATION Word of the Week
  • EDUCATION Newsletters (print & electronic)
  • EDUCATION Roundtables
  • ALLIANCE “ Create Wealth Together” Shared vision & principles Independent yet Interdependent Custom designed facilitation Online data entry Expert financial oversight.
  • BUSINESS CONSULTING “ Coaches who can outline plays on a blackboard are a dime a dozen. The ones who win get inside their player and motivate.” - Vince Lombardi
  • BUSINESS CONSULTING Organizational Development
  • BUSINESS CONSULTING Process
  • BUSINESS CONSULTING Operations
  • BUSINESS CONSULTING Financial
  • BUSINESS CONSULTING Front Room/Back Room