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2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
Welcome & Introduction<br />
Welcome & Introduction<br />Introductions<br />Agenda<br />Takeaways<br />
Welcome & Introduction<br />Introductions<br />R&A Marketing Team<br />Chad Balser, Sales Development<br />Kevin Doran, Ow...
Welcome & Introduction<br />Agenda<br />Day One:<br />11:00 AM-11:15 AM<br />Introduction<br />11:15 AM-12:15 PM<br />YOU+...
Welcome & Introduction<br />Agenda<br />1:40 PM-2:40 PM<br />Marketing Jeopardy<br />2:50 PM-3:20 PM<br />Round Table Brea...
Welcome & Introduction<br />Agenda<br />6:00 PM-8:00 PM<br />Dinner & Cocktail Hour<br />Day Two<br />8:00 AM-9:30 AM<br /...
Welcome & Introduction<br />Agenda<br />10:45 AM-11:30 AM<br />Round Table Breakout Presentations<br />11:30 AM-12:00 PM<b...
Welcome & Introduction<br />Takeaways<br />Fail Fast—Fail Forward<br />Quantity does not always equal quality<br />Quality...
YOU + ME = US:  SOCIAL MEIDA 101<br />Where did Social Media start?<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />YOU<br />+<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />ME<br />=<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />U<br />S<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />“Why are we trying to measure social media like a traditional channel anyway? Social...
YOU + ME = US:  SOCIAL MEIDA 101<br />“Social media is just a buzzword until you come up with a plan.” <br />--Unknown<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />“Our head of social media is the customer.” <br />--McDonald’s<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />How does this apply to business?<br />SCISSO...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />Local Independent<br />Core Competencies Inc...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />National Store<br />Core Competencies Includ...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />National Brand<br />Core Competencies Includ...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br ...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br ...
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />How can this be?<br />UNIFORMITY<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />Source:  John Moore, Brand Autopsy<br />UNIFORMITY<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />Where can you find social media?<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />How long would we be here?<br />
YOU + ME = US:  SOCIAL MEIDA 101<br />This is not Social Media 900…it’s 101!<br />Let’s go to the social media gateway for...
Nielsen Reports | 2010<br />Each month the average person views 1,050 pages and spends 25 hours month online<br />Two-thir...
PracticaleCommerce.com<br />On average, Fans spend an extra $71.84 they would not otherwise spend on products they describ...
Facebook Insights<br />Once your Facebook page has more than 30 followers and regular activity, Facebook will automaticall...
Facebook Insights<br />
Facebook Insights<br />WHAT YOU SHOULD BE<br />PAYING<br />ATTENTION TO<br />
Understanding Insights<br />New Likes<br />
Understanding Insights<br />Lifetime Likes<br />
Understanding Insights<br />Monthly Active Users<br />
Understanding Insights<br />Post Views<br />
Understanding Insights<br />Post Feedback<br />
Understanding Insights<br />Page Content Feedback <br />
Understanding Insights<br />Weekly Email Stats<br />
2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
Round Table Discussion #1<br />Discussions<br />What is the one thing you want out of social media?<br />What is the best ...
2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
Round Table Discussion #2<br />Applications<br />What social vehicle can you begin today with no problems?<br />Which soci...
2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
Facebook Case Studies<br />FACEBOOK  +  MARKETING<br />CAN =<br />S A L E S<br />
Case Study One<br /><ul><li>Single Store Operation
R&A Customer Since 2008
Full Line Mid-Priced Store
Farming Community </li></li></ul><li>Case Study One<br />Starting you Facebook page and how to get Fans.<br />Combining yo...
Starting your page and how to get Fans<br />It’s not all about Fans<br />It’s about engagement <br />When someone clicks <...
Started page in January 2011<br />In four days 104 people liked George’s page<br />How we advertised <br />Announced on we...
Combining your  FB “marketing message” with FB “relationship messages”.<br />Its about finding the right balance<br />BUY ...
603 Impressions<br />Its about finding the right balance<br />
500 + Impressions<br />
800 + Impressions<br />
1st Quarter 2011<br />Average 220 Monthly Active Users<br />42,463 Post Views<br />Average 151 Post Feedback per Month<br ...
Case Study Two<br />Case Study Two<br /><ul><li>6 Store Chain
R&A Customer Since 1987
Full Line Mid-Priced Store
Diverse Market Places</li></li></ul><li>Case Study Two<br /><ul><li>Talk about what matters to your Fans.
Use the new tool “Use Facebook as your page” as a tool for your marketing.
Don’t always talk about your business. </li></li></ul><li>Talk about what matters to your Fans.<br />They are a fan of you...
700 + Impressions<br />700 + Impressions<br />
Use the new tool “Use Facebook as Page” as a tool for your marketing.<br />Great way to have a cross promotion or get your...
Notifications<br />Receive notifications when people interact with your page or posts.<br />Search<br />Find other pages t...
Using Facebook as Fan Page<br />
750 Impressions<br />Don’t always talk about your business. <br />Share tips, ideas, things happening around the community...
1st Quarter 2011<br />Average 655 Monthly Active Users<br />29,598 Post View<br />94,300 Visits<br />Average 197 Post Feed...
Case Study Three<br /><ul><li>2 Stores
R&A Customer Since 1987
Full Line Mid-Priced Store
Bedroom Communities of a Major Market</li></li></ul><li>Case Study Three<br />Contests<br />Wall Posts<br />What to post, ...
Contests<br />Finding the right contest that meets your marketplace and your Facebook’s marketing place.<br />Decide wheth...
Grand Prize:  Sofa<br />Contest Instructions<br />Dress yourself, your family, or your kid up in a Halloween costume, take...
Promoted On Website<br />Press Release<br />Email Marketing<br />Word of Mouth<br />POP<br />Sales people required to talk...
First Place <br />254 Number of Votes <br />79 Comments<br /><ul><li>1332 Total Number of Contest Votes
264 Total Number of Contest Comments
Second and Third Place both bought from Connells after contest! </li></ul>Second Place<br />29 Comments <br />134 Number o...
Grand Prize: $2,500 Gift Card<br />Contest Instructions:<br />Take a picture of your room, explain why you deserve a room ...
March 2011<br />Room Makeover<br />
March 2011<br />Room Makeover<br />
What to Post<br />Share links to interesting and relevant articles, post thought-provoking or meaningful updates, share a ...
Top Post Examples<br />“Success is simple. Do what's right, the right way, at the right time.”  (Quote)<br />505 Impressio...
Be sure to check you Page Post Insights to see what your fans react to the most!<br />Wall Posts—When & What<br />
A report from Buddy Media found that the hours companies should post to Facebook don’t necessarily  coincide with business...
Offer something to just your Facebook fans<br />They are fans of you for a reason<br />Reward them for being a fan<br />Ma...
“Let the Savings Begin”<br />“When Did Liking Someone Ever Pay Off”<br />“When Did Liking Someone Ever Pay Off”<br />
Facebook Fan Offer Only<br />Ran right after a Contest<br />High visit and user rates<br />Offered a greater discount to F...
Deal Share (one day insights)<br />
Interaction<br />750 Impressions<br />650 Impressions<br />Deal Share<br />
127% Increase in New Likes after month one<br />112,539 Post Views<br />1% Post Feedbacks<br />140% More Average Monthly A...
Facebook Tips<br />Slow and Steady Wins the Race<br />Find Quality Fans<br />Offer Promotions and Discounts<br />Post Inte...
2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
Round Table Discussion #3<br />Strategy<br />What is the best way you can generate traffic and revenue from your social me...
2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
2011 R&A Round Table<br />apps<br />This whole Facebook thing just got a whole lot easier.<br />
Nielsen Reports | 2010<br />Each month the average person views 1,050 pages and spends 25 hours month online<br />Two-thir...
PracticaleCommerce.com<br />On average, Fans spend an extra $71.84 they would not otherwise spend on products they describ...
apps<br />Fan Offer<br />Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or in...
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2011 R&A Round Table PowerPoint

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This is the 2011 R&A Round Table presentation that focused 100% on social media. It was a great event and a lot of great education was passed along.

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  • You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
  • You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
  • If you set up a Facebook fan page for your business and start attracting fans, you’ve got to figure out a way to keep those fans engaged. Luckily, Facebook provides a free tool to help you do just that. It’s called Facebook Insights, and it measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page.
  • The number of new people who have liked your page. Month long snap shotI’ve been asked by several business owners if their numbers look good and honestly that is hard to measure since the feedback is new. Rather than deciding if your numbers right now are good or bad, instead save the emails and use the numbers as a benchmark. If you are working your social media marketing program, the numbers should steadily increase and improve week over week. Facebook provides the option of downloading the data as an Excel file or CSV file. Then, you can track whether you need to improve your fan interaction by posting more relevant information, photos, links or videos to your page. 
  • The total number of people who have like your page.
  • The number of fans who have interacted with or viewed your page or its posts. Month long snap shot.
  • The Number of times people (Fans and non-fans) have viewed a News feed story posted on your page. Month Long snap shot
  • The number of likes and comments made on News Feed stories posted by your page. Month long snap shot
  • Tellshow many new fans have been added, the number of wall posts, comments and likes this week, as well as the number of visits to the fan page this week.
  • Small Store
  • Anyone that liked George’s FB page by Wednesday 1/6 would be entered into win a $100 gift card.
  • Small Store
  • Small Store
  • Top Right is the “When Did Liking Someone Ever Pay Off”, Bottom Left is the “Let The Savings Begin!”
  • Frist Email went out on 11/16…Weekly Active and Daily active users went to it’s highest levels. Daily Visitors almost equaled Weekly Active Users on Friday November 26th (Black Friday)
  • Transcript of "2011 R&A Round Table PowerPoint"

    1. 1. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    2. 2. Welcome & Introduction<br />
    3. 3. Welcome & Introduction<br />Introductions<br />Agenda<br />Takeaways<br />
    4. 4. Welcome & Introduction<br />Introductions<br />R&A Marketing Team<br />Chad Balser, Sales Development<br />Kevin Doran, Owner<br />Kyle Doran, Owner<br />Rick Doran, Consultant<br />David Lively, Consultant<br />RaffyPendery, Website Genius<br />Priscilla Powers, Account Executive<br />Carl Wochele, Account Executive<br />
    5. 5. Welcome & Introduction<br />Agenda<br />Day One:<br />11:00 AM-11:15 AM<br />Introduction<br />11:15 AM-12:15 PM<br />YOU+ME=US: Social Media 101<br />12:15 PM-12:45 PM<br />Round Table Breakout #1<br />12:45 PM-1:30 PM<br />Lunch<br />
    6. 6. Welcome & Introduction<br />Agenda<br />1:40 PM-2:40 PM<br />Marketing Jeopardy<br />2:50 PM-3:20 PM<br />Round Table Breakout #2<br />3:30 PM-5:00 PM<br />Marketing + Facebook CAN = Sales<br />5:00 PM-6:00 PM<br />Break & Individual Meeting Times<br />
    7. 7. Welcome & Introduction<br />Agenda<br />6:00 PM-8:00 PM<br />Dinner & Cocktail Hour<br />Day Two<br />8:00 AM-9:30 AM<br />Breakfast<br />9:30 AM-10:30 AM<br />Round Table Breakout #3<br />10:30 AM-10:45 AM<br />Break<br />
    8. 8. Welcome & Introduction<br />Agenda<br />10:45 AM-11:30 AM<br />Round Table Breakout Presentations<br />11:30 AM-12:00 PM<br />Question & Answer Period<br />
    9. 9. Welcome & Introduction<br />Takeaways<br />Fail Fast—Fail Forward<br />Quantity does not always equal quality<br />Quality can equal quantity<br />The conversation starts NOW<br />The relationship evolves LATER<br />The sales begin once we figure out NOW & LATER<br />Three solid ideas to jump start your social media strategy<br />
    10. 10. YOU + ME = US: SOCIAL MEIDA 101<br />Where did Social Media start?<br />
    11. 11. YOU + ME = US: SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />YOU<br />+<br />
    12. 12. YOU + ME = US: SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />ME<br />=<br />
    13. 13. YOU + ME = US: SOCIAL MEIDA 101<br />situation<br />X<br />Social Media begins with…<br />A<br />U<br />S<br />
    14. 14. YOU + ME = US: SOCIAL MEIDA 101<br />“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” <br />--Erik Qualman<br />
    15. 15. YOU + ME = US: SOCIAL MEIDA 101<br />“Social media is just a buzzword until you come up with a plan.” <br />--Unknown<br />
    16. 16. YOU + ME = US: SOCIAL MEIDA 101<br />“Our head of social media is the customer.” <br />--McDonald’s<br />
    17. 17. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />How does this apply to business?<br />SCISSORS<br />PAPER<br />ROCK<br />
    18. 18. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br />
    19. 19. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />Local Independent<br />Core Competencies Include:<br />Customer Service<br />Limited $$$<br />Relationship<br />Core Focus<br />Quick reaction<br />SCISSORS<br />
    20. 20. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />National Store<br />Core Competencies Include:<br />Buying Power<br />Lots of $$$<br />Core Focus<br />Slow reaction<br />ROCK<br />
    21. 21. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />National Brand<br />Core Competencies Include:<br />Buying Power<br />Lots of $$$ & Awareness<br />Multiple Focus<br />Ability to react & counteract<br />PAPER<br />
    22. 22. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br />TRADITIONAL MEDIA<br />
    23. 23. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />PAPER<br />PAPER<br />ROCK<br />SCISSORS<br />SOCIAL MEDIA<br />
    24. 24. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />How can this be?<br />UNIFORMITY<br />
    25. 25. YOU + ME = US: SOCIAL MEIDA 101<br />Source: John Moore, Brand Autopsy<br />UNIFORMITY<br />
    26. 26. YOU + ME = US: SOCIAL MEIDA 101<br />Where can you find social media?<br />
    27. 27. YOU + ME = US: SOCIAL MEIDA 101<br />How long would we be here?<br />
    28. 28. YOU + ME = US: SOCIAL MEIDA 101<br />This is not Social Media 900…it’s 101!<br />Let’s go to the social media gateway for our introductory course<br />
    29. 29. Nielsen Reports | 2010<br />Each month the average person views 1,050 pages and spends 25 hours month online<br />Two-thirds of the global internet population visits social networks<br />More than half of the U.S. population over age 12 have set up a social network<br />Social Networks/Blogs account for one in every four and a half minutes online<br />Facebook has over 600 million users <br />
    30. 30. PracticaleCommerce.com<br />On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans<br />Fans are 28 percent more likely than non-Fans to continue using a specific brand. <br />Fans are 41 percent more likely than non-Fans to recommend a product.<br />
    31. 31. Facebook Insights<br />Once your Facebook page has more than 30 followers and regular activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth.<br />These analytics can only be accessed by page administrators.<br />
    32. 32. Facebook Insights<br />
    33. 33. Facebook Insights<br />WHAT YOU SHOULD BE<br />PAYING<br />ATTENTION TO<br />
    34. 34. Understanding Insights<br />New Likes<br />
    35. 35. Understanding Insights<br />Lifetime Likes<br />
    36. 36. Understanding Insights<br />Monthly Active Users<br />
    37. 37. Understanding Insights<br />Post Views<br />
    38. 38. Understanding Insights<br />Post Feedback<br />
    39. 39. Understanding Insights<br />Page Content Feedback <br />
    40. 40. Understanding Insights<br />Weekly Email Stats<br />
    41. 41. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    42. 42. Round Table Discussion #1<br />Discussions<br />What is the one thing you want out of social media?<br />What is the best marketing concept you have ever done?<br />What is your competition doing on social media?<br />How long do you expect your social media strategy to take to get you ROI?<br />
    43. 43. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    44. 44. Round Table Discussion #2<br />Applications<br />What social vehicle can you begin today with no problems?<br />Which social vehicle can you begin today with lots of problems?<br />What is the best media to apply to the following avenues:<br />Facebook?<br />Twitter?<br />Blogs?<br />
    45. 45. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    46. 46. Facebook Case Studies<br />FACEBOOK + MARKETING<br />CAN =<br />S A L E S<br />
    47. 47. Case Study One<br /><ul><li>Single Store Operation
    48. 48. R&A Customer Since 2008
    49. 49. Full Line Mid-Priced Store
    50. 50. Farming Community </li></li></ul><li>Case Study One<br />Starting you Facebook page and how to get Fans.<br />Combining your “marketing message” with “relationship messages”. <br />
    51. 51. Starting your page and how to get Fans<br />It’s not all about Fans<br />It’s about engagement <br />When someone clicks <br />An average of 40 of their friends see it.<br />Client wanted Facebook Fans<br />Client wanted them Fast<br />
    52. 52. Started page in January 2011<br />In four days 104 people liked George’s page<br />How we advertised <br />Announced on weekly radio call in show done by client. <br />Also used Facebook posts and in-store signage<br />Made give away time sensitive. <br />This makes fans engage and share<br />
    53. 53. Combining your FB “marketing message” with FB “relationship messages”.<br />Its about finding the right balance<br />BUY BUY BUY<br />
    54. 54. 603 Impressions<br />Its about finding the right balance<br />
    55. 55. 500 + Impressions<br />
    56. 56. 800 + Impressions<br />
    57. 57. 1st Quarter 2011<br />Average 220 Monthly Active Users<br />42,463 Post Views<br />Average 151 Post Feedback per Month<br />Demographics<br />Age 25-44 make up 45 percent of page users<br />80 percent of users are Female <br />Total lifetime likes <br />131<br />By The Numbers<br />
    58. 58. Case Study Two<br />Case Study Two<br /><ul><li>6 Store Chain
    59. 59. R&A Customer Since 1987
    60. 60. Full Line Mid-Priced Store
    61. 61. Diverse Market Places</li></li></ul><li>Case Study Two<br /><ul><li>Talk about what matters to your Fans.
    62. 62. Use the new tool “Use Facebook as your page” as a tool for your marketing.
    63. 63. Don’t always talk about your business. </li></li></ul><li>Talk about what matters to your Fans.<br />They are a fan of you for a reason. Give them a reason to keep coming back. <br />655 Impressions<br />
    64. 64. 700 + Impressions<br />700 + Impressions<br />
    65. 65. Use the new tool “Use Facebook as Page” as a tool for your marketing.<br />Great way to have a cross promotion or get your name out on other pages that people are looking at everyday.<br />
    66. 66. Notifications<br />Receive notifications when people interact with your page or posts.<br />Search<br />Find other pages to like and comment on them as your page.<br />Home<br />Keep up with the other pages you've liked through a newsfeed just for your page.<br /> Notifications<br />Home<br />Using Facebook as Fan Page<br />Search<br />
    67. 67. Using Facebook as Fan Page<br />
    68. 68. 750 Impressions<br />Don’t always talk about your business. <br />Share tips, ideas, things happening around the community. <br />905 Impressions<br />650 Impressions<br />
    69. 69. 1st Quarter 2011<br />Average 655 Monthly Active Users<br />29,598 Post View<br />94,300 Visits<br />Average 197 Post Feedback per Month<br />Demographics<br />Age 25-44 make up 66 percent of page users<br />58 percent of users are Female<br />39 percent of users are Male <br />By The Numbers<br />
    70. 70. Case Study Three<br /><ul><li>2 Stores
    71. 71. R&A Customer Since 1987
    72. 72. Full Line Mid-Priced Store
    73. 73. Bedroom Communities of a Major Market</li></li></ul><li>Case Study Three<br />Contests<br />Wall Posts<br />What to post, how to post, and when to post<br />Facebook Events<br />Offer something to just your Facebook fans.<br />
    74. 74. Contests<br />Finding the right contest that meets your marketplace and your Facebook’s marketing place.<br />Decide whether you want to create Fan interaction or you just want to increase Fans. <br />You have to give away something <br />Remember you’re a Furniture Store<br />Make it Fun <br />This is great PR… So BUILD it up! <br />
    75. 75. Grand Prize: Sofa<br />Contest Instructions<br />Dress yourself, your family, or your kid up in a Halloween costume, take a picture and you might just win<br />Month Long Contest<br />Fans Decide Winner<br />
    76. 76. Promoted On Website<br />Press Release<br />Email Marketing<br />Word of Mouth<br />POP<br />Sales people required to talk about it<br />
    77. 77.
    78. 78. First Place <br />254 Number of Votes <br />79 Comments<br /><ul><li>1332 Total Number of Contest Votes
    79. 79. 264 Total Number of Contest Comments
    80. 80. Second and Third Place both bought from Connells after contest! </li></ul>Second Place<br />29 Comments <br />134 Number of Votes <br />Third Place <br />33 Comments<br />132 Number of Votes <br />
    81. 81. Grand Prize: $2,500 Gift Card<br />Contest Instructions:<br />Take a picture of your room, explain why you deserve a room makeover, post it on Facebook, and you could win a brand new room! <br />Month Long Contest<br />Fans Decide Three Finalists<br />Judges Determine Winner<br />
    82. 82.
    83. 83. March 2011<br />Room Makeover<br />
    84. 84. March 2011<br />Room Makeover<br />
    85. 85. What to Post<br />Share links to interesting and relevant articles, post thought-provoking or meaningful updates, share a joke, or ask a question.<br />Just keep it lively, interesting, and consistent!<br />The words in updates that triggered the most “likes” and comments are: 1. Event 2. Win3. Winner4. Sale 5. Contest<br />Wall Posts—When & What<br />
    86. 86. Top Post Examples<br />“Success is simple. Do what's right, the right way, at the right time.” (Quote)<br />505 Impressions<br />“Creating a Reading Nook” (Blog)<br />750 Impressions<br />“We have something big to offer just for our FB Fans on Friday. Be Sure to visit our page Friday morning for this amazing offer!”<br />802 Impressions<br />Wall Posts—When & What<br />
    87. 87. Be sure to check you Page Post Insights to see what your fans react to the most!<br />Wall Posts—When & What<br />
    88. 88. A report from Buddy Media found that the hours companies should post to Facebook don’t necessarily coincide with business hours.<br />The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m.<br />I encourage you to approach your timing on a case-by-case basis<br />Wall Posts—When & What<br />
    89. 89. Offer something to just your Facebook fans<br />They are fans of you for a reason<br />Reward them for being a fan<br />Make it something distinctive <br />Unique enough to stand out above the rest<br />Make it share worthy<br />The more sharable the more likely it will be a better event<br />Events are fun<br />The more fun they have the more likely they remember you when shopping<br />Events<br />
    90. 90.
    91. 91.
    92. 92. “Let the Savings Begin”<br />“When Did Liking Someone Ever Pay Off”<br />“When Did Liking Someone Ever Pay Off”<br />
    93. 93.
    94. 94. Facebook Fan Offer Only<br />Ran right after a Contest<br />High visit and user rates<br />Offered a greater discount to Facebook fans than the public. <br />Reward them for being a Fan of your page<br />Made it time sensitive. <br />This will increase customers to visit page. <br />Deal Share<br />
    95. 95. Deal Share (one day insights)<br />
    96. 96. Interaction<br />750 Impressions<br />650 Impressions<br />Deal Share<br />
    97. 97. 127% Increase in New Likes after month one<br />112,539 Post Views<br />1% Post Feedbacks<br />140% More Average Monthly Active Users<br />4% of Fans Have Bought<br />20% of Deal Shares Redeemed in less than 24 hours<br />Average ticket of $1900<br />2.3 times higher than the national average<br />$800 higher than their average ticket<br />24 times the unique votes cast for Room Makeover than entries<br />Black Friday Promotion<br />95% Advertising Return<br />2nd Highest Month in Connell’s history during Room Makeover Contest<br />4% of the unique visitor's from Facebook to the website<br />Third highest traffic source to Connells Website behind:<br />Direct URL<br />Google<br />Facebook/Bing<br />
    98. 98. Facebook Tips<br />Slow and Steady Wins the Race<br />Find Quality Fans<br />Offer Promotions and Discounts<br />Post Interesting and Valuable Content<br />Provide Excellent Customer Service<br />
    99. 99. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    100. 100. Round Table Discussion #3<br />Strategy<br />What is the best way you can generate traffic and revenue from your social media outlet?<br />Take the best marketing idea you ever had and apply that to using that in social media?<br />What is the best way to get your social media objectives done?<br />Inside?<br />Outside?<br />Combo of both?<br />
    101. 101. 2011 R&A Round Table<br />Social Media 101:<br />How to Profit from Social Media<br />
    102. 102. 2011 R&A Round Table<br />apps<br />This whole Facebook thing just got a whole lot easier.<br />
    103. 103. Nielsen Reports | 2010<br />Each month the average person views 1,050 pages and spends 25 hours month online<br />Two-thirds of the global internet population visits social networks<br />More than half of the U.S. population over age 12 have set up a social network<br />Social Networks/Blogs account for one in every four and a half minutes online<br />Facebook has over 600 million users <br />
    104. 104. PracticaleCommerce.com<br />On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans<br />Fans are 28 percent more likely than non-Fans to continue using a specific brand. <br />Fans are 41 percent more likely than non-Fans to recommend a product.<br />
    105. 105. apps<br />Fan Offer<br />Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event. <br />Upload a custom image and text to entice visitors and a second image that only fans of your Page will see. The app's flexibility allows you to change the promotion and images in seconds.<br />
    106. 106. apps<br />
    107. 107. apps<br />Email Sign Up<br />Create contact forms, online surveys, and invitations to capture valuable information directly from your Fan page.<br />Optional fan gating feature helps grow your fan count. This app enables you to embed easily customized content capture forms for registrations, newsletters, or other information.<br />
    108. 108. apps<br />
    109. 109. apps<br />Sweepstakes<br />Launch a sweepstakes on your Facebook Page in minutes with this all-in-one app. <br />We take the guesswork out of the Facebook sweepstakes process with simple features that allow you to upload custom images and text to entice visitors to enter your sweepstakes through an easily customizable form that you control. <br />
    110. 110. apps<br />
    111. 111. apps<br />Deal Share<br />Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount.<br />Customizable deal settings (timelines, participants, price) allow for complete flexibility, and easy editing tools enable custom deal design and share settings. <br />
    112. 112. apps<br />
    113. 113. 2011 R&A Round Table<br />apps<br />$50 with a creative package<br />$50 plus creative with no package<br />
    114. 114. 2011 R&A Round Table<br />Q&A<br />
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