Your SlideShare is downloading. ×
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
2011 R&A Round Table PowerPoint
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2011 R&A Round Table PowerPoint

752

Published on

This is the 2011 R&A Round Table presentation that focused 100% on social media. It was a great event and a lot of great education was passed along.

This is the 2011 R&A Round Table presentation that focused 100% on social media. It was a great event and a lot of great education was passed along.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
752
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
  • You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
  • If you set up a Facebook fan page for your business and start attracting fans, you’ve got to figure out a way to keep those fans engaged. Luckily, Facebook provides a free tool to help you do just that. It’s called Facebook Insights, and it measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page.
  • The number of new people who have liked your page. Month long snap shotI’ve been asked by several business owners if their numbers look good and honestly that is hard to measure since the feedback is new. Rather than deciding if your numbers right now are good or bad, instead save the emails and use the numbers as a benchmark. If you are working your social media marketing program, the numbers should steadily increase and improve week over week. Facebook provides the option of downloading the data as an Excel file or CSV file. Then, you can track whether you need to improve your fan interaction by posting more relevant information, photos, links or videos to your page. 
  • The total number of people who have like your page.
  • The number of fans who have interacted with or viewed your page or its posts. Month long snap shot.
  • The Number of times people (Fans and non-fans) have viewed a News feed story posted on your page. Month Long snap shot
  • The number of likes and comments made on News Feed stories posted by your page. Month long snap shot
  • Tellshow many new fans have been added, the number of wall posts, comments and likes this week, as well as the number of visits to the fan page this week.
  • Small Store
  • Anyone that liked George’s FB page by Wednesday 1/6 would be entered into win a $100 gift card.
  • Small Store
  • Small Store
  • Top Right is the “When Did Liking Someone Ever Pay Off”, Bottom Left is the “Let The Savings Begin!”
  • Frist Email went out on 11/16…Weekly Active and Daily active users went to it’s highest levels. Daily Visitors almost equaled Weekly Active Users on Friday November 26th (Black Friday)
  • Transcript

    • 1. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 2. Welcome & Introduction
    • 3. Welcome & Introduction
      Introductions
      Agenda
      Takeaways
    • 4. Welcome & Introduction
      Introductions
      R&A Marketing Team
      Chad Balser, Sales Development
      Kevin Doran, Owner
      Kyle Doran, Owner
      Rick Doran, Consultant
      David Lively, Consultant
      RaffyPendery, Website Genius
      Priscilla Powers, Account Executive
      Carl Wochele, Account Executive
    • 5. Welcome & Introduction
      Agenda
      Day One:
      11:00 AM-11:15 AM
      Introduction
      11:15 AM-12:15 PM
      YOU+ME=US: Social Media 101
      12:15 PM-12:45 PM
      Round Table Breakout #1
      12:45 PM-1:30 PM
      Lunch
    • 6. Welcome & Introduction
      Agenda
      1:40 PM-2:40 PM
      Marketing Jeopardy
      2:50 PM-3:20 PM
      Round Table Breakout #2
      3:30 PM-5:00 PM
      Marketing + Facebook CAN = Sales
      5:00 PM-6:00 PM
      Break & Individual Meeting Times
    • 7. Welcome & Introduction
      Agenda
      6:00 PM-8:00 PM
      Dinner & Cocktail Hour
      Day Two
      8:00 AM-9:30 AM
      Breakfast
      9:30 AM-10:30 AM
      Round Table Breakout #3
      10:30 AM-10:45 AM
      Break
    • 8. Welcome & Introduction
      Agenda
      10:45 AM-11:30 AM
      Round Table Breakout Presentations
      11:30 AM-12:00 PM
      Question & Answer Period
    • 9. Welcome & Introduction
      Takeaways
      Fail Fast—Fail Forward
      Quantity does not always equal quality
      Quality can equal quantity
      The conversation starts NOW
      The relationship evolves LATER
      The sales begin once we figure out NOW & LATER
      Three solid ideas to jump start your social media strategy
    • 10. YOU + ME = US: SOCIAL MEIDA 101
      Where did Social Media start?
    • 11. YOU + ME = US: SOCIAL MEIDA 101
      situation
      X
      Social Media begins with…
      A
      YOU
      +
    • 12. YOU + ME = US: SOCIAL MEIDA 101
      situation
      X
      Social Media begins with…
      A
      ME
      =
    • 13. YOU + ME = US: SOCIAL MEIDA 101
      situation
      X
      Social Media begins with…
      A
      U
      S
    • 14. YOU + ME = US: SOCIAL MEIDA 101
      “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
      --Erik Qualman
    • 15. YOU + ME = US: SOCIAL MEIDA 101
      “Social media is just a buzzword until you come up with a plan.”
      --Unknown
    • 16. YOU + ME = US: SOCIAL MEIDA 101
      “Our head of social media is the customer.”
      --McDonald’s
    • 17. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      How does this apply to business?
      SCISSORS
      PAPER
      ROCK
    • 18. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      PAPER
      PAPER
      ROCK
      SCISSORS
    • 19. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      Local Independent
      Core Competencies Include:
      Customer Service
      Limited $$$
      Relationship
      Core Focus
      Quick reaction
      SCISSORS
    • 20. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      National Store
      Core Competencies Include:
      Buying Power
      Lots of $$$
      Core Focus
      Slow reaction
      ROCK
    • 21. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      National Brand
      Core Competencies Include:
      Buying Power
      Lots of $$$ & Awareness
      Multiple Focus
      Ability to react & counteract
      PAPER
    • 22. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      PAPER
      PAPER
      ROCK
      SCISSORS
      TRADITIONAL MEDIA
    • 23. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      PAPER
      PAPER
      ROCK
      SCISSORS
      SOCIAL MEDIA
    • 24. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      How can this be?
      UNIFORMITY
    • 25. YOU + ME = US: SOCIAL MEIDA 101
      Source: John Moore, Brand Autopsy
      UNIFORMITY
    • 26. YOU + ME = US: SOCIAL MEIDA 101
      Where can you find social media?
    • 27. YOU + ME = US: SOCIAL MEIDA 101
      How long would we be here?
    • 28. YOU + ME = US: SOCIAL MEIDA 101
      This is not Social Media 900…it’s 101!
      Let’s go to the social media gateway for our introductory course
    • 29. Nielsen Reports | 2010
      Each month the average person views 1,050 pages and spends 25 hours month online
      Two-thirds of the global internet population visits social networks
      More than half of the U.S. population over age 12 have set up a social network
      Social Networks/Blogs account for one in every four and a half minutes online
      Facebook has over 600 million users
    • 30. PracticaleCommerce.com
      On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans
      Fans are 28 percent more likely than non-Fans to continue using a specific brand.
      Fans are 41 percent more likely than non-Fans to recommend a product.
    • 31. Facebook Insights
      Once your Facebook page has more than 30 followers and regular activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth.
      These analytics can only be accessed by page administrators.
    • 32. Facebook Insights
    • 33. Facebook Insights
      WHAT YOU SHOULD BE
      PAYING
      ATTENTION TO
    • 34. Understanding Insights
      New Likes
    • 35. Understanding Insights
      Lifetime Likes
    • 36. Understanding Insights
      Monthly Active Users
    • 37. Understanding Insights
      Post Views
    • 38. Understanding Insights
      Post Feedback
    • 39. Understanding Insights
      Page Content Feedback
    • 40. Understanding Insights
      Weekly Email Stats
    • 41. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 42. Round Table Discussion #1
      Discussions
      What is the one thing you want out of social media?
      What is the best marketing concept you have ever done?
      What is your competition doing on social media?
      How long do you expect your social media strategy to take to get you ROI?
    • 43. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 44. Round Table Discussion #2
      Applications
      What social vehicle can you begin today with no problems?
      Which social vehicle can you begin today with lots of problems?
      What is the best media to apply to the following avenues:
      Facebook?
      Twitter?
      Blogs?
    • 45. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 46. Facebook Case Studies
      FACEBOOK + MARKETING
      CAN =
      S A L E S
    • 47. Case Study One
      • Single Store Operation
      • 48. R&A Customer Since 2008
      • 49. Full Line Mid-Priced Store
      • 50. Farming Community
    • Case Study One
      Starting you Facebook page and how to get Fans.
      Combining your “marketing message” with “relationship messages”.
    • 51. Starting your page and how to get Fans
      It’s not all about Fans
      It’s about engagement
      When someone clicks
      An average of 40 of their friends see it.
      Client wanted Facebook Fans
      Client wanted them Fast
    • 52. Started page in January 2011
      In four days 104 people liked George’s page
      How we advertised
      Announced on weekly radio call in show done by client.
      Also used Facebook posts and in-store signage
      Made give away time sensitive.
      This makes fans engage and share
    • 53. Combining your FB “marketing message” with FB “relationship messages”.
      Its about finding the right balance
      BUY BUY BUY
    • 54. 603 Impressions
      Its about finding the right balance
    • 55. 500 + Impressions
    • 56. 800 + Impressions
    • 57. 1st Quarter 2011
      Average 220 Monthly Active Users
      42,463 Post Views
      Average 151 Post Feedback per Month
      Demographics
      Age 25-44 make up 45 percent of page users
      80 percent of users are Female
      Total lifetime likes
      131
      By The Numbers
    • 58. Case Study Two
      Case Study Two
      • 6 Store Chain
      • 59. R&A Customer Since 1987
      • 60. Full Line Mid-Priced Store
      • 61. Diverse Market Places
    • Case Study Two
      • Talk about what matters to your Fans.
      • 62. Use the new tool “Use Facebook as your page” as a tool for your marketing.
      • 63. Don’t always talk about your business.
    • Talk about what matters to your Fans.
      They are a fan of you for a reason. Give them a reason to keep coming back.
      655 Impressions
    • 64. 700 + Impressions
      700 + Impressions
    • 65. Use the new tool “Use Facebook as Page” as a tool for your marketing.
      Great way to have a cross promotion or get your name out on other pages that people are looking at everyday.
    • 66. Notifications
      Receive notifications when people interact with your page or posts.
      Search
      Find other pages to like and comment on them as your page.
      Home
      Keep up with the other pages you've liked through a newsfeed just for your page.
      Notifications
      Home
      Using Facebook as Fan Page
      Search
    • 67. Using Facebook as Fan Page
    • 68. 750 Impressions
      Don’t always talk about your business.
      Share tips, ideas, things happening around the community.
      905 Impressions
      650 Impressions
    • 69. 1st Quarter 2011
      Average 655 Monthly Active Users
      29,598 Post View
      94,300 Visits
      Average 197 Post Feedback per Month
      Demographics
      Age 25-44 make up 66 percent of page users
      58 percent of users are Female
      39 percent of users are Male
      By The Numbers
    • 70. Case Study Three
      • 2 Stores
      • 71. R&A Customer Since 1987
      • 72. Full Line Mid-Priced Store
      • 73. Bedroom Communities of a Major Market
    • Case Study Three
      Contests
      Wall Posts
      What to post, how to post, and when to post
      Facebook Events
      Offer something to just your Facebook fans.
    • 74. Contests
      Finding the right contest that meets your marketplace and your Facebook’s marketing place.
      Decide whether you want to create Fan interaction or you just want to increase Fans.
      You have to give away something
      Remember you’re a Furniture Store
      Make it Fun
      This is great PR… So BUILD it up!
    • 75. Grand Prize: Sofa
      Contest Instructions
      Dress yourself, your family, or your kid up in a Halloween costume, take a picture and you might just win
      Month Long Contest
      Fans Decide Winner
    • 76. Promoted On Website
      Press Release
      Email Marketing
      Word of Mouth
      POP
      Sales people required to talk about it
    • 77.
    • 78. First Place
      254 Number of Votes
      79 Comments
      • 1332 Total Number of Contest Votes
      • 79. 264 Total Number of Contest Comments
      • 80. Second and Third Place both bought from Connells after contest!
      Second Place
      29 Comments
      134 Number of Votes
      Third Place
      33 Comments
      132 Number of Votes
    • 81. Grand Prize: $2,500 Gift Card
      Contest Instructions:
      Take a picture of your room, explain why you deserve a room makeover, post it on Facebook, and you could win a brand new room!
      Month Long Contest
      Fans Decide Three Finalists
      Judges Determine Winner
    • 82.
    • 83. March 2011
      Room Makeover
    • 84. March 2011
      Room Makeover
    • 85. What to Post
      Share links to interesting and relevant articles, post thought-provoking or meaningful updates, share a joke, or ask a question.
      Just keep it lively, interesting, and consistent!
      The words in updates that triggered the most “likes” and comments are: 1. Event 2. Win3. Winner4. Sale 5. Contest
      Wall Posts—When & What
    • 86. Top Post Examples
      “Success is simple. Do what's right, the right way, at the right time.” (Quote)
      505 Impressions
      “Creating a Reading Nook” (Blog)
      750 Impressions
      “We have something big to offer just for our FB Fans on Friday. Be Sure to visit our page Friday morning for this amazing offer!”
      802 Impressions
      Wall Posts—When & What
    • 87. Be sure to check you Page Post Insights to see what your fans react to the most!
      Wall Posts—When & What
    • 88. A report from Buddy Media found that the hours companies should post to Facebook don’t necessarily coincide with business hours.
      The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m.
      I encourage you to approach your timing on a case-by-case basis
      Wall Posts—When & What
    • 89. Offer something to just your Facebook fans
      They are fans of you for a reason
      Reward them for being a fan
      Make it something distinctive
      Unique enough to stand out above the rest
      Make it share worthy
      The more sharable the more likely it will be a better event
      Events are fun
      The more fun they have the more likely they remember you when shopping
      Events
    • 90.
    • 91.
    • 92. “Let the Savings Begin”
      “When Did Liking Someone Ever Pay Off”
      “When Did Liking Someone Ever Pay Off”
    • 93.
    • 94. Facebook Fan Offer Only
      Ran right after a Contest
      High visit and user rates
      Offered a greater discount to Facebook fans than the public.
      Reward them for being a Fan of your page
      Made it time sensitive.
      This will increase customers to visit page.
      Deal Share
    • 95. Deal Share (one day insights)
    • 96. Interaction
      750 Impressions
      650 Impressions
      Deal Share
    • 97. 127% Increase in New Likes after month one
      112,539 Post Views
      1% Post Feedbacks
      140% More Average Monthly Active Users
      4% of Fans Have Bought
      20% of Deal Shares Redeemed in less than 24 hours
      Average ticket of $1900
      2.3 times higher than the national average
      $800 higher than their average ticket
      24 times the unique votes cast for Room Makeover than entries
      Black Friday Promotion
      95% Advertising Return
      2nd Highest Month in Connell’s history during Room Makeover Contest
      4% of the unique visitor's from Facebook to the website
      Third highest traffic source to Connells Website behind:
      Direct URL
      Google
      Facebook/Bing
    • 98. Facebook Tips
      Slow and Steady Wins the Race
      Find Quality Fans
      Offer Promotions and Discounts
      Post Interesting and Valuable Content
      Provide Excellent Customer Service
    • 99. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 100. Round Table Discussion #3
      Strategy
      What is the best way you can generate traffic and revenue from your social media outlet?
      Take the best marketing idea you ever had and apply that to using that in social media?
      What is the best way to get your social media objectives done?
      Inside?
      Outside?
      Combo of both?
    • 101. 2011 R&A Round Table
      Social Media 101:
      How to Profit from Social Media
    • 102. 2011 R&A Round Table
      apps
      This whole Facebook thing just got a whole lot easier.
    • 103. Nielsen Reports | 2010
      Each month the average person views 1,050 pages and spends 25 hours month online
      Two-thirds of the global internet population visits social networks
      More than half of the U.S. population over age 12 have set up a social network
      Social Networks/Blogs account for one in every four and a half minutes online
      Facebook has over 600 million users
    • 104. PracticaleCommerce.com
      On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans
      Fans are 28 percent more likely than non-Fans to continue using a specific brand.
      Fans are 41 percent more likely than non-Fans to recommend a product.
    • 105. apps
      Fan Offer
      Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event.
      Upload a custom image and text to entice visitors and a second image that only fans of your Page will see. The app's flexibility allows you to change the promotion and images in seconds.
    • 106. apps
    • 107. apps
      Email Sign Up
      Create contact forms, online surveys, and invitations to capture valuable information directly from your Fan page.
      Optional fan gating feature helps grow your fan count. This app enables you to embed easily customized content capture forms for registrations, newsletters, or other information.
    • 108. apps
    • 109. apps
      Sweepstakes
      Launch a sweepstakes on your Facebook Page in minutes with this all-in-one app.
      We take the guesswork out of the Facebook sweepstakes process with simple features that allow you to upload custom images and text to entice visitors to enter your sweepstakes through an easily customizable form that you control.
    • 110. apps
    • 111. apps
      Deal Share
      Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount.
      Customizable deal settings (timelines, participants, price) allow for complete flexibility, and easy editing tools enable custom deal design and share settings.
    • 112. apps
    • 113. 2011 R&A Round Table
      apps
      $50 with a creative package
      $50 plus creative with no package
    • 114. 2011 R&A Round Table
      Q&A

    ×