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Content Marketing 2013

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Engage customers and prospects with content they will be interested in. Grow your business using Social Media.

Engage customers and prospects with content they will be interested in. Grow your business using Social Media.

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Transcript

  • 1. Donovanx Media StrategiesCONTENT MARKETING
  • 2. How to connect with content.
  • 3. DEFINE YOUR CORE BRANDED ONLINE DESTINATIONSWhere should your brand live? • Facebook • LinkedIn • Your Website • Youtube
  • 4. Facebook Business Page, a must have. Updated at least 2x weekly.
  • 5. Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
  • 6. LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
  • 7. CONNECTConnect your content destinations so all content posted lives on your website
  • 8. Create a Youtube Channel, IF,You have professional grade video shotusing tripods, microphones and lighting. Otherwise you hurt your businesscredibility. Plan B, use slide shows of stillphotos, or a digital version of your best brochure and post via Slide Share.
  • 9. Video content supports your brand, engages visitors with your story.
  • 10. Twitter? Depends. Twitter FeedAre you an industry thought leader? Are you a candidate? Are you the business?
  • 11. NOW POST CONTENT THEYWILL BE INTERESTED IN YOU ARE CONNECTED.
  • 12. CREATE A SCHEDULE FOR POSTING (and take lots of pictures)• Facebook• Linkedin• Youtube (or Slide Share)
  • 13. Donovanx Media StrategiesCONTENT MARKETING