News21 Social Networking

SOCIAL MEDIA OUTREACH Carnegie-Knight Initiative on the Future of Journalism Education Saturday, November 7, 2009

How Journalists Can Use Social Networking • Content distribution. • Social Linking. • Crowdsourcing. • Finding sources. •A central hub for facilitating discussion on a topic. • Connecting with a community. Saturday, November 7, 2009

Content Distribution • Sending your content out through as many places as possible. • Keep it topical, speciﬁc, and sporadic. (don’t turn it into an RSS feed) • Content is king. • Don’t automate, be a ﬁlter. Use good news judgement. Saturday, November 7, 2009

Social linking • You can include these links on the bottom of each story, however generally the stuff that gets picked is usually the best content. • Use these sites to understand how they work, what rises to the top. • The demographics vary from site to site. Figure out the community and what they respond to. Saturday, November 7, 2009

Crowdsourcing • Works best if you build a large audience/following. Utilize student base. • Think about the audience you are asking. • Questions open to opinion, ideas tend to work best. Saturday, November 7, 2009

Finding Sources (research) • Use the natural ﬁlter of social networks to help you ﬁnd links to your questions. • People usually weed through the crud, and only the best content reaches the top. • Searches looking for the “best of ” usually work. Saturday, November 7, 2009

Finding sources • Identify the demographics for each social network (MySpace vs Facebook vs Twitter, etc.) • Build cachet with groups early. • Join groups and networks related to the topic. Seek out sites and communities related to the issue. Saturday, November 7, 2009

Create a central hub for discussion • Create a Facebook page, Flickr group, Ning group, Yahoo group or even a blog around a topic. • Link out to other similar sites/ groups. Become a part of the community. • Maintain and update often. Saturday, November 7, 2009

Connecting with a community • Join existing groups (Yahoo groups, Facebook groups, subscribe to YouTube channels, Web sites. • Be transparent with your reporting. • Add to the conversation, so you become a contributor/ member of the community. Saturday, November 7, 2009

“It’s easier to join a conversation online than to start one” Saturday, November 7, 2009

Facebook Connect Saturday, November 7, 2009

Facebook Connect • Access to users Facebook data when they are logged into Facebook. • Give users the opportunity to publish a story, invite their friends, or send an event from your site. Their friends click back to your site. • Allows people to update their FB status from your site. • Use Facebook login so they don’t have to register for your site. • Pull data from a person’s Facebook page to your site. Saturday, November 7, 2009

Hufﬁngton Post • Trafﬁc doubled last year, to 9.4 million unique visitors, surpassing Washington Post’s 9.2 million and catching up to NYT’s 21.5 million uniques. • Facebook referrals accounted for 3.5 million of those visits. • Now 15% of comments on the site are through Facebook Connect. • “As some large newspapers have lost readers, the fact that HuffPo was able to grow — especially in a non-election year — seems at least partly attributable to Connect.” - InsideFacebook Saturday, November 7, 2009

NewsMixer Saturday, November 7, 2009

Examples Comments Sign on with FB Personalize • CNN Money • GirlsGuideTo • Digg.com • Hufﬁngton Post • GovIt • Frenzied Waters • TechCrunch • CitySearch • NewsMixer Saturday, November 7, 2009

Facebook API http://developers.facebook.com/ • Get simple widgets for your site or blog. • Use Facebook Connect for integrating features from Facebook into your own site. • Build mobile applications or applications that run within Facebook. Saturday, November 7, 2009

Facebook Fan Page • Really easy to create. • People won’t automatically ﬁnd it. Have to leverage other networks to get people to become fans. • People will see when someone becomes a fan, likes a piece, etc. Saturday, November 7, 2009

FLICKR API http://www.ﬂickr.com/services/api/ Saturday, November 7, 2009

Flickr services • Create Flickr pools so that people can add their own photos to your group. • Search keywords and ﬁnd photos related to topics of interest. Aggregate those photos on your site. • Photo storage/linking. The photos automatically have metadata added by Flickr when you upload. • Utilize GeoRSS features with Flickr. Saturday, November 7, 2009

Flickr API • API allows you to pull photos from a search string. • Pull photos from groups/sets/ galleries/users, etc. • Best of all... photos are geo- coded, tagged, organized. • Just add &georss=true to the end of an RSS feed. Saturday, November 7, 2009

Flickr Widgets • Click on the Flickr Slideshow and it will give you embed code. • Use RSS feeds to build your own widgets using other sites (like widgetbox.com) • Post group photos on your own site. Saturday, November 7, 2009

YOUTUBE Saturday, November 7, 2009

News Near You • YouTube launched service that geocodes the location of the youTube uploader, and shows content near your location. • 100-mile radius, uses Google News to identify users. • Find people who are using YouTube, also help engage the community. http://www.youtube.com/news Saturday, November 7, 2009

Other uses of videos • YouTube Reporters’ Center has tutorials on how to do journalism. (online j-school) • YouTube partnered with CNN during the presidential primaries to crowdsource questions to the candidates. • YouTube has a video response mechanism built-in. Like comments, but video. Saturday, November 7, 2009

YouTube Tricks: View high quality videos • Just append &fmt=18 to the end of the URL for high quality standard deﬁnition. • Append &fmt=22 for HD high quality version. • Append &ap=%2526fmt%3D18 to the URL of the embed code for high quality standard deﬁnition. • Append &ap=%2526fmt%3D22 to the URL for HD quality. Saturday, November 7, 2009

YouTube Tricks: Embedding parts of a video • Append &start=30 to the end of the URL to skip to the ﬁrst 30 seconds of video. • Or add #t=03m22s (#t=XXmYYs for XX mins and YY seconds) to embed that speciﬁc time of the video. • Need to download YouTube? Change “youtube” to “kickyoutube” in the URL. Saturday, November 7, 2009

TWITTER New features on the horizon Saturday, November 7, 2009

“Lists” feature just launched • Aggregate a list of people who tweet into a single feed. • Find new followers around a central topic, or create a list around a topic of interest. • Display tweets from a group on your site. Saturday, November 7, 2009

Twitter Lists Examples Saturday, November 7, 2009

Foot Hood Shooting Saturday, November 7, 2009

Geocoding individual tweets • Twitter has plans to add geocoding to individual tweets. Right now it’s by account and can change often. • Identify where people posted tweets from. • Collect data, use map visualizations. Saturday, November 7, 2009

Twitter Search • http://search.twitter.com However, it only goes back about a week. • http://www.bing.com/twitter Tries to ﬁnd topics and links within Tweets. • http://www.google.com Search “[query] site:twitter.com” Saturday, November 7, 2009

Web 2.0 Summit: Content & search get social Play Conference: Gaming is getting social Social Networking is #1 growth area in marketing, eMarketing Saturday, November 7, 2009

http://reportr.net	224
http://graphicdesignr.net	164
http://lolacomomola.blogspot.com	79
http://www.twofourseven.co.uk	33
http://andreaslunde.com	26
http://www.reportr.net	19
http://vidasenred.blogspot.com	18
http://azconan.wikispaces.com	14
http://www.themediamanager.com	14
http://apprentieweb.blogspot.com	5
http://www.slideshare.net	4
http://www.vidasenred.com	4
http://staging.journalism.berkeley.edu	4
http://paulhem.com	3
http://localhost	2
http://www.lolacomomola.blogspot.com	2
http://www.headlineclub.org	2
http://journalism-today.com	2
http://webcache.googleusercontent.com	1
http://presscom.tumblr.com	1
http://groups.google.com	1
http://74.125.95.132	1
http://translate.googleusercontent.com	1
http://static.slidesharecdn.com	1
http://headlineclub.org	1
http://www.blogger.com	1
http://www.netvibes.com	1

News21 Social Networking

by Knight Digital Media Center (Berkeley) on Nov 06, 2009

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News21 Social Networking — Presentation Transcript