News21 Social Networking


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Social networking presentation for the News21 Carnegie-Knight Initiative for the Future of Journalism Education.

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  • One of the best - more mature / deeper - explorations of using social media for your profession. Excellent - especially the youtube video ’delayed start’ tips.
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News21 Social Networking

  1. 1. SOCIAL MEDIA OUTREACH Carnegie-Knight Initiative on the Future of Journalism Education Saturday, November 7, 2009
  2. 2. How Journalists Can Use Social Networking • Content distribution. • Social Linking. • Crowdsourcing. • Finding sources. •A central hub for facilitating discussion on a topic. • Connecting with a community. Saturday, November 7, 2009
  3. 3. Content Distribution • Sending your content out through as many places as possible. • Keep it topical, specific, and sporadic. (don’t turn it into an RSS feed) • Content is king. • Don’t automate, be a filter. Use good news judgement. Saturday, November 7, 2009
  4. 4. Social linking • You can include these links on the bottom of each story, however generally the stuff that gets picked is usually the best content. • Use these sites to understand how they work, what rises to the top. • The demographics vary from site to site. Figure out the community and what they respond to. Saturday, November 7, 2009
  5. 5. Crowdsourcing • Works best if you build a large audience/following. Utilize student base. • Think about the audience you are asking. • Questions open to opinion, ideas tend to work best. Saturday, November 7, 2009
  6. 6. Finding Sources (research) • Use the natural filter of social networks to help you find links to your questions. • People usually weed through the crud, and only the best content reaches the top. • Searches looking for the “best of ” usually work. Saturday, November 7, 2009
  7. 7. Finding sources • Identify the demographics for each social network (MySpace vs Facebook vs Twitter, etc.) • Build cachet with groups early. • Join groups and networks related to the topic. Seek out sites and communities related to the issue. Saturday, November 7, 2009
  8. 8. Create a central hub for discussion • Create a Facebook page, Flickr group, Ning group, Yahoo group or even a blog around a topic. • Link out to other similar sites/ groups. Become a part of the community. • Maintain and update often. Saturday, November 7, 2009
  9. 9. Connecting with a community • Join existing groups (Yahoo groups, Facebook groups, subscribe to YouTube channels, Web sites. • Be transparent with your reporting. • Add to the conversation, so you become a contributor/ member of the community. Saturday, November 7, 2009
  10. 10. “It’s easier to join a conversation online than to start one” Saturday, November 7, 2009
  11. 11. Facebook Connect Saturday, November 7, 2009
  12. 12. Facebook Connect • Access to users Facebook data when they are logged into Facebook. • Give users the opportunity to publish a story, invite their friends, or send an event from your site. Their friends click back to your site. • Allows people to update their FB status from your site. • Use Facebook login so they don’t have to register for your site. • Pull data from a person’s Facebook page to your site. Saturday, November 7, 2009
  13. 13. Huffington Post • Traffic doubled last year, to 9.4 million unique visitors, surpassing Washington Post’s 9.2 million and catching up to NYT’s 21.5 million uniques. • Facebook referrals accounted for 3.5 million of those visits. • Now 15% of comments on the site are through Facebook Connect. • “As some large newspapers have lost readers, the fact that HuffPo was able to grow — especially in a non-election year — seems at least partly attributable to Connect.” - InsideFacebook Saturday, November 7, 2009
  14. 14. NewsMixer Saturday, November 7, 2009
  15. 15. Examples Comments Sign on with FB Personalize • CNN Money • GirlsGuideTo • • Huffington Post • GovIt • Frenzied Waters • TechCrunch • CitySearch • NewsMixer Saturday, November 7, 2009
  16. 16. Facebook API • Get simple widgets for your site or blog. • Use Facebook Connect for integrating features from Facebook into your own site. • Build mobile applications or applications that run within Facebook. Saturday, November 7, 2009
  17. 17. Facebook Fan Page • Really easy to create. • People won’t automatically find it. Have to leverage other networks to get people to become fans. • People will see when someone becomes a fan, likes a piece, etc. Saturday, November 7, 2009
  18. 18. FLICKR API Saturday, November 7, 2009
  19. 19. Flickr services • Create Flickr pools so that people can add their own photos to your group. • Search keywords and find photos related to topics of interest. Aggregate those photos on your site. • Photo storage/linking. The photos automatically have metadata added by Flickr when you upload. • Utilize GeoRSS features with Flickr. Saturday, November 7, 2009
  20. 20. Flickr API • API allows you to pull photos from a search string. • Pull photos from groups/sets/ galleries/users, etc. • Best of all... photos are geo- coded, tagged, organized. • Just add &georss=true to the end of an RSS feed. Saturday, November 7, 2009
  21. 21. Flickr Widgets • Click on the Flickr Slideshow and it will give you embed code. • Use RSS feeds to build your own widgets using other sites (like • Post group photos on your own site. Saturday, November 7, 2009
  22. 22. YOUTUBE Saturday, November 7, 2009
  23. 23. News Near You • YouTube launched service that geocodes the location of the youTube uploader, and shows content near your location. • 100-mile radius, uses Google News to identify users. • Find people who are using YouTube, also help engage the community. Saturday, November 7, 2009
  24. 24. Other uses of videos • YouTube Reporters’ Center has tutorials on how to do journalism. (online j-school) • YouTube partnered with CNN during the presidential primaries to crowdsource questions to the candidates. • YouTube has a video response mechanism built-in. Like comments, but video. Saturday, November 7, 2009
  25. 25. YouTube Tricks: View high quality videos • Just append &fmt=18 to the end of the URL for high quality standard definition. • Append &fmt=22 for HD high quality version. • Append &ap=%2526fmt%3D18 to the URL of the embed code for high quality standard definition. • Append &ap=%2526fmt%3D22 to the URL for HD quality. Saturday, November 7, 2009
  26. 26. YouTube Tricks: Embedding parts of a video • Append &start=30 to the end of the URL to skip to the first 30 seconds of video. • Or add #t=03m22s (#t=XXmYYs for XX mins and YY seconds) to embed that specific time of the video. • Need to download YouTube? Change “youtube” to “kickyoutube” in the URL. Saturday, November 7, 2009
  27. 27. TWITTER New features on the horizon Saturday, November 7, 2009
  28. 28. “Lists” feature just launched • Aggregate a list of people who tweet into a single feed. • Find new followers around a central topic, or create a list around a topic of interest. • Display tweets from a group on your site. Saturday, November 7, 2009
  29. 29. Twitter Lists Examples Saturday, November 7, 2009
  30. 30. Foot Hood Shooting Saturday, November 7, 2009
  31. 31. Geocoding individual tweets • Twitter has plans to add geocoding to individual tweets. Right now it’s by account and can change often. • Identify where people posted tweets from. • Collect data, use map visualizations. Saturday, November 7, 2009
  32. 32. Twitter Search • However, it only goes back about a week. • Tries to find topics and links within Tweets. • Search “[query]” Saturday, November 7, 2009
  33. 33. Web 2.0 Summit: Content & search get social Play Conference: Gaming is getting social Social Networking is #1 growth area in marketing, eMarketing Saturday, November 7, 2009