Adinfo Products & Services As of 05 17 2002

Partners in Profitable Online Marketing (All client data displayed in this presentation has been modified for use as sales collateral.) 2002/05/17 Since 1992 Specializing in Online Marketing Program Execution, Measurement, & Reporting

Representative Clients Representative Clients

Solution Provider Models Solutions Provider Models

Self-Service ASP

+ Time to market

Training issues

Support issues

Error checking

Limited functionality

Licensed Model

Control

Implementation

Time (months)

Sizeable $$$

Training

Support

Pure Outsource/Agency

+ Expertise

- Cost

- Lack of Control

Adinfonitum’s Approach

Licensed Model

Control

Implementation

Time (months)

Sizeable $$$

Training

Support

Pure Outsource/Agency

+ Expertise

- Cost

- Lack of Control

Self-Service ASP

+ Time to market

Training issues

Support issues

Error checking

Limited functionality

Collaborative ASP

Time to market

Expertise

Control

Adinfonitum’s Approach

Tactical services

High volume permission email Priced on tiered monthly volume ranges

Online Marketing Strategy Priced per project

List acquisition/testing (online & offline) Typically priced per 1,000 records

Geographic mapping Priced on a per project basis

Data preparation and overlays Typically priced per 1,000 records

Address cleansing (postal & email) Priced per 1,000 records

Data entry Priced on a per project basis

Statistical & RFM analysis Priced on a per project basis

Smart solutions ™

Smart messaging ™ module

Dynamic, database driven, one-to-one email

Smart profile ™ module

Advanced registration, survey & profiling

Smart query ™ module

Ad-hoc queries based on fields from database

Smart ROI ™ module

Revenue, cost per acquisition, & R.O.I.

Smart eval ™ module

Testing of media, creatives, offers, list sources

Smart stats ™ module

Marketing statistics – predictive modeling

Smart postcard ™ module

Refer-a-friend (viral) marketing

Smart fulfillment ™ module

Internet based inventory system

Smart events ™ module

Comprehensive event management

Products & Services Adinfonitum Products & Services

Smart modules can be added at any time

All Smart modules come with a full range of comprehensive reports

Marketing Infocenter As Smart modules are purchased, new reports show up on additional tabs Marketing Infocenter ™

Smart messaging™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Touchpoints The following five “touch points” are included with the system: Registration / Survey Update My Info Refer-a-friend Contact Me Opt-out page Smartmessaging™

Alaska Airlines had good data on their audience’s preferences, but no “engine” to turn these preferences into one-to-one communications.

Alaska Case Study Page 1 Before Smartmessaging™ Case Study

Alaska Case Study Page 2

The end product is a graphical one-to-one email that is individually constructed to each person based on their stated preferences.

After This person has ONLY signed up for Web Specials

Alaska Case Study Page 3 After This person has signed up for both Web Specials and Mileage Plan

Alaska Case Study Page 4 After This person has signed up for Web Specials, Vacation Specials and Mileage Plan

Alaska Case Study Page 5 After The Table of Contents is dynamically built as each individual email is constructed. The Web Specials from Seattle are highlighted in this email because the user has indicated this preference.

Smartmessaging Reports Campaign Summary Real-time view of master marketing database Smartmessaging ™ Reports

Smartmessaging reports Email Summary Quick overview of all email jobs by type and delivery Smartmessaging ™ Reports

Smartmessaging reports Click Summary Every clickable element of each email is visible in real-time Smartmessaging ™ Reports

Smartmessaging reports Time Distribution This graph shows how many emails have been sent, by day, for a given month. As you can see, our client in this graph sends out emails about once a week. Smartmessaging ™ Reports

Smartmessaging reports Spreadsheet Summary This report appeals to spreadsheet users. With the click of a button, this data can be exported to Excel. Smartmessaging ™ Reports

Smartmessaging reports Party Lookup It is easy to locate people in the database. By clicking on a row, you can drill down… Smartmessaging ™ Reports

Smartmessaging reports Party Lookup Detail 1 And see historical details including Campaign Status, Email Communications, Source History, and… Smartmessaging ™ Reports

Smartmessaging reports Party Lookup Detail 2 The entire click history for each person in the database… Smartmessaging ™ Reports

Smartmessaging reports Email(s) Opened This report shows the number of opened HTML messages versus the number delivered. Smartmessaging ™ Reports

Smartmessaging reports Customer Interaction This graph helps call centers forecast future capacity. Smartmessaging ™ Reports

Smartmessaging reports Click by Time View email clicks by time. Each report can be customized to show reports by hour, day, week, month or year. This graph shows email clicks by day for a 13 day period following an email distribution. Smartmessaging ™ Reports

Smartmessaging reports Click by Time Sat-Mon This graph shows more granularity – by hour for a three day period from Saturday to Monday. Smartmessaging ™ Reports

Quality Control 1 Quality Control

Smart profile™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Ecruise News Page 2 of 5 We create registration pages or profiling systems that run on our servers, but match the parent website – With or without follow up e-mail confirmation Smartprofile ™ Case Study

Smartprofile reports Survey Answer Summary This report allows a user to quickly see which questions are being answered, skipped, or may be causing problems. Smartprofile ™ Reports

Smartprofile reports Zip Code Search In this report, the report user is looking for registrants from any zip code that starts with ‘300’. Smartprofile ™ Reports

Smartprofile reports Signup Conversion This report gives us an insight into the “stickiness” of the registration microsite. Smartprofile ™ Reports

Smartprofile reports Registration Summary Watch the number of registrations grow over time – by day, week, month, or year Smartprofile ™ Reports

Smartprofile reports Question 1 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports

Smartprofile reports Question 2 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports

Smartprofile reports Question 3 Interesting insight into registrants? Smartprofile ™ Reports

Smart query™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Smartquery Customers can query the database at any time – in simple, plain English. No programming skills needed. Click

‘ Or’s & ‘And’s can be used to further refine the selection Smartquery

After selections have been made, the criteria is shown in an easy to understand format. Smartquery

Also, the query count is updated automatically Smartquery

Smart eval™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Test Marketing Ideas – Offline, Online, Offers, Creatives, Source Lists, etc. Direct Mail, Personalized Laser Letters, Postcards, 9x12, etc. E-mail or Banners Smarteval

See Results of Different Media Types Compared in the Marketing Command Center Revenue by Media Type Smarteval

See Results of Different Offers, Creatives, or Source Lists in the Marketing Command Center Revenue by Offer Smarteval

Smarteval

Smart stats™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Statistical marketing program with calculated significance levels Marketing Statistics

Smart ROI™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

AT&T Broadband uses this to test the return of various retention campaigns… True ROI Reporting

… while Shurgard focuses on measuring incremental revenue from newly acquired customers. By month… True ROI Reporting

by geography… True ROI Reporting

by product line… True ROI Reporting

by location… True ROI Reporting

and by promotional offer. True ROI Reporting

Shurgard has live access to graphical bottom-line proof as to the success of every aspect of their online initiatives – right from their web browser True ROI Reporting

Smart postcard™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

First, Select an ePostcard Smartpostcard

Type a message here Click preview before sending Enter basic information here Smartpostcard

Edit or Send the ePostcard to Friends, Family, or Co-workers Smartpostcard

Smart events™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Smartevents

Smart fulfillment™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

Price: $20,000 Smartfulfillment

Smartfulfillment

Price: $20,000 Smartfulfillment

Geo-Mapping All data shown in this presentation has been modified in order to be used as sales collateral.

Geographic Example

Professional Services All data shown in this presentation has been modified in order to be used as sales collateral.

Educational Services Team whose primary mission is to train customers and get them up-to-speed as soon as possible so they can use smartsolutions™ to its fullest potential. PS is divided into three groups Marketing Services Team of consultants who help clients define their business objectives, construct sound e-marketing strategies, and assist in monitoring campaign performance. Technical Services Experts that translate the customer’s strategic vision into actual e-marketing campaigns. Possess expertise necessary to integrate the smartsolutions™ products into customers’ IT systems. Our Professional Services Team’s only goal is to assist customers in translating their business objectives into effective permission-based email marketing programs. Professional Services

In closing… All data shown in this presentation has been modified in order to be used as sales collateral.