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  • LinkedIn is designed for business professionals and business owners instead of for the general public.
  • LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online. Sometimes your immediate circle can’t resolve a business challenge  tools like answers and groups let you locate and interact with some of the top experts in the world.
  • Example: Susan Ellis Profile on LinkedIn
  • Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with.Components of a Company Profile:Related CompaniesKey StatisticsCompany DescriptionCompany EmployeesNew HiresRecent Promotions and ChangesPopular Profileshttp://learn.linkedin.com/company-pages/
  • 17. An individual shared that he spend an hour a week answering questions and he was getting three to five new clients a month bringing in roughly $3,000 to $5,000 extra in monthly revenue. Not bad for answering a few questions, huh?

Linkedin Workshop Presentation Transcript

  • 1. The World’s #1 Business Networking Site!
  • 2. LinkedIn (http://www.linkedin.com) is a Web site designed to connect business professionals and enable them to share information, get answers, and promote themselves and their businesses.
    Video – What is LinkedIn?
    http://press.linkedin.com/
  • 3. LinkedIn is the world’s largest professional network.
    It is the most powerful social networking site to help you grow you business.
    It was founded in 2003.
    LinkedIn has over 90 million members in over 200 countries.
    A new member joins LinkedIn approximately every second, and about half of their members are outside of the U.S.
    About LinkedIn
  • 4.
    • It’s FREE!!!
    • 5. Manage the information that’s publicly available about you as professional.
    • 6. Find and be introduced to potential clients, service providers, and subject experts who come recommended.
    • 7. Create and collaborate on projects, gather data, share files and solve problems.
    • 8. Be found for business opportunities and find potential partners.
    • 9. Gain new insights from discussions with likeminded professionals in private group settings.
    • 10. Discover inside connections that can help you land jobs and close deals.
    • 11. Post and distribute job listings to find the best talent for your company.
    • Creating a profile is the first important task that you need to complete.
    • 12. A profile that summarizes your professional and business accomplishments and your education history is the key to establishing yourself on LinkedIn.
    • 13. A detailed profile is necessary for other users to learn more about you and so that you can create good connections.
    • 14. Make your profile available to everyone and use your actual name for your profile URL (website) if you want your profile information to be easily found through search engines such as Google.
    • 15. It’s also important to upload a photo of yourself because people never forget a face!
    The more complete your profile, the easier it will be to connect with clients, colleagues and college friends you haven’t spoken to in years.
    Creating your Profile
  • 16. Company Profiles
    Company profiles feature a company overview, who you know at the company, and unique data from the LinkedIn network.
    In order to create a company profile, you need to have a valid company domain, ( e.g. : jsmith@mycompanydomain.com). If your email address is yourname@bellnet.ca, for example, LinkedIn won’t allow you to create a company profile.
    However, LinkedIn has stated that, in the near future, users will be able to add their companies to the directory.
    Accessing Company Profiles:
    • Clicking on the “Companies” option on your top navigation bar takes you to the Company Search page.
    • 17. When viewing a LinkedIn member profile, the icon next to a company name indicates that we have data for that company; clicking on that name will take you to their Company Profile page.
  • Write honest and valuable recommendations for your contacts.
    Request recommendations from happy customers or vendors willing to provide testimonials on LinkedIn.
    Post job listings to find qualified talent.
    Find vendors and contractors through connections.
    Post discounts and package deals.
    Research your prospects before meeting or contacting them.
    Share useful articles and resources that will be of interest to customers and prospects.
    Ask your first-level contacts for introductions to their first-level contacts.
    Do market research and gain knowledge with Polls.
    Share survey and poll results with your contacts.
    Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
    20 Simple Steps to Generate Business from LinkedIn
  • 18. Post your presentations on your profile via the Google Presentation or Slideshare Presentations apps.
    Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
    Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, web sites, brochures, etc.
    Grow your network by joining industry and alumni groups related to your business.
    Start and manage a group or fan page for your product or business.
    Answer questions in Questions and Answers: show expertise without a hint of self-promotion
    Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
    Use the search feature to find people by company, industry and city.
    Respond in a timely matter.
    20 Simple Steps to Generate Business from LinkedIn
  • 19. LinkedIn=An Asset
    Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With LinkedIn’s powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
    It’s important to make a point of staying active on LinkedIn. Continue to update your profile and add new contacts. The more you put into it, the more the entire network will work for you.