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Facebook Workshop

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  • marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly
  • Yahoo is in second place, but with only 2 hours 28 minutes per month. http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/- Results of the Top 10
  • Share of Social Sharing on the web:Facebook: 44%Twitter: 29%Yahoo: 18%MySpace: 9%Share of authentication via news sites: Facebook 31%Google 30%Yahoo 25%Entertainment sites:Facebook 52%Google 17%Yahoo 15%Twitter 11%
  • Google displays pages of profiles and Facebook members. Users searching for your company on Google, may access your Facebook page or profile.
  • Groups are directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally. Facebook considers groups to be an extension of you personal actions. When you post something as a group administrator, it appears to be coming from you and is attached to your personal profile. Groups don’t support applications; therefore, it’s not as interactive and it doesn’t make as strong of an impact.
  • Curret customers or even potential customers can becomes fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page. You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is the broadcast into the mini-feeds of your followers. The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a “fan”, which often attracts other followers as well as creates buzz regarding your business and of course your Facebook Page.
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