iLab.o Living Lab
iLab.o & Living Labs
Why Living Labs?
How to foster business model innovation 

for small, medium and large enterprises?
How to unlock the powe...
A Living Lab is ...
§ A real-life test and
experimentation environment
§ Where users and producers 

co-create innovatio...
iLab.o, the iMinds Living Lab
2004

First Living Lab project in Flanders (SMIT & MICT)

2005

Report on potential for ‘per...
iLab.o Toolbox
The iLab.o toolbox: 5 unique assets

Importance of validated toolbox!
The iLab.o toolbox: User panels

§ Recruitment & community management of 15,000 test users
§ Regular Digimeter market re...
The iLab.o toolbox: User dashboard
§ Fully profiled test user &
logging database
§ Extended and made
interoperable with ...
The iLab.o toolbox: App prototyping

§ Tools and methods for rapid application
prototyping
§ Co-design with users and ot...
The iLab.o toolbox: Business Modelling
§ Multi-touch business
model consensus-building
and simulation
§ Ready-to-go part...
The iLab.o toolbox: EU network

§ ENoLL secretariat in
Brussels, 300+ members
§ Ready-to-go Partnerships
with +/- 30 cor...
iLab.o output
iLab.o output (1)
Innovation traject

idea

Exploratory

demo

Validation

Experimental

fast track

market
iLab.o output (2)
§ adoption potential estimation
§ willingness to pay
§ business model validation & simulation

Learn ...
Project & Results
living lab markets iMinds*


6

15

12

1

10

2
* projects in 2013
iLab.o & Media
§ iCinema: 

Interactive Cinema Applications
§ Barco Digital Cinema en Kinepolis
§ Online panel N=2006, ...
iLab.o & Smart City
iLab.o & Health
iLab.o & SMEs
iLab.o track record: impact and results
More accurate market
potential

•  Adoption & WTP
•  User Behaviour Change

Unexpe...
More accurate results: Digital TV in Flanders (2004)
DTV segmentation forecast
40
35
30
25
20
15
10
5
0
DTV 2004

innovato...
More accurate results: Digital TV in Flanders (2004)
Q2 2008

2006: 140000

DTV segmentation forecast
Q3 2007

40000 Belga...
Co-created products: Location-based app for
immediate assistance (2011)

§ Initial application: I Can Help
§ Evolved app...
Boost in business & innovation opportunities:
Living Labs for foreign SMEs (2009-2012)

§ Only fraction of European SMEs ...
Now meet the team
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iMinds Living Labs Overview

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Living Labs are a new Innovation System: within an ecosystem of end-users, customers, suppliers and various other stakeholders, innovation ideas, prototypes and early product versions are co-created and tested. These trials include innovation of the business model which will provide the best opportunities to capture the value your customers will perceive.

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Transcript of "iMinds Living Labs Overview"

  1. 1. iLab.o Living Lab
  2. 2. iLab.o & Living Labs
  3. 3. Why Living Labs? How to foster business model innovation 
 for small, medium and large enterprises? How to unlock the power of users in innovation? How to turn cities into creative, sustainable, smart ecosystems? Challenges 
 that require cooperative innovation
  4. 4. A Living Lab is ... § A real-life test and experimentation environment § Where users and producers 
 co-create innovations § In a trusted, open ecosystem that enables business innovation
  5. 5. iLab.o, the iMinds Living Lab 2004 First Living Lab project in Flanders (SMIT & MICT) 2005 Report on potential for ‘permanent’ LL in Flanders + OICB set up 2006 OICB and i-City selected in 1st Wave of European Network of LL 2007 iLab.o set up as horizontal lab in IBBT 2008 Integration MICT competencies 2009 Integration i-City competencies + ENoLL office in Brussels 2010 Strong increase in projects: EU + Flanders 2012 Outreach to cities and SMEs 2013 Launch of Proeftuinen Zorg + iLab.o Top-5 in EU/worldwide
  6. 6. iLab.o Toolbox
  7. 7. The iLab.o toolbox: 5 unique assets Importance of validated toolbox!
  8. 8. The iLab.o toolbox: User panels § Recruitment & community management of 15,000 test users § Regular Digimeter market reports on media and ICT usage § Specific categories including urban youngsters, elderly,…
  9. 9. The iLab.o toolbox: User dashboard § Fully profiled test user & logging database § Extended and made interoperable with other systems § Innovators can have real-time insight in usage
  10. 10. The iLab.o toolbox: App prototyping § Tools and methods for rapid application prototyping § Co-design with users and other stakeholders
 

  11. 11. The iLab.o toolbox: Business Modelling § Multi-touch business model consensus-building and simulation § Ready-to-go partnerships with cities, SMEs and other LLs
  12. 12. The iLab.o toolbox: EU network § ENoLL secretariat in Brussels, 300+ members § Ready-to-go Partnerships with +/- 30 core LLs in EU
 

  13. 13. iLab.o output
  14. 14. iLab.o output (1) Innovation traject idea Exploratory demo Validation Experimental fast track market
  15. 15. iLab.o output (2) § adoption potential estimation § willingness to pay § business model validation & simulation Learn Early & Adapt Business ! § ambassador identification § real life contextualization § needs & wants, drivers & barriers Marketing ! § concept co-creation § feature roadmap § user experience Product
  16. 16. Project & Results
  17. 17. living lab markets iMinds*
 6 15 12 1 10 2 * projects in 2013
  18. 18. iLab.o & Media § iCinema: 
 Interactive Cinema Applications § Barco Digital Cinema en Kinepolis § Online panel N=2006, 
 active test users N=483 § Currently MiX-ICON research on voting application § New projects to come iCINEM A
  19. 19. iLab.o & Smart City
  20. 20. iLab.o & Health
  21. 21. iLab.o & SMEs
  22. 22. iLab.o track record: impact and results More accurate market potential •  Adoption & WTP •  User Behaviour Change Unexpected products & solutions •  Co-design •  Crowdsourcing Boost in business & innovation opportunities •  Local opportunities •  Opportunities beyond borders
  23. 23. More accurate results: Digital TV in Flanders (2004) DTV segmentation forecast 40 35 30 25 20 15 10 5 0 DTV 2004 innovators early adopters early majority late majority laggards 2,3 14,7 35,6 20,9 21,1
  24. 24. More accurate results: Digital TV in Flanders (2004) Q2 2008 2006: 140000 DTV segmentation forecast Q3 2007 40000 Belgacom 40 + 100000 Telenet Q2 07 Q3 06 35 1mio 30 (+882000) 25 20 300000 15 138000 10 5 0 DTV 2004 Q3 05 Timing? innovators early adopters early majority late majority laggards 2,3 14,7 35,6 20,9 21,1 Q1 06 ½y Q3 07 2y ? ?
  25. 25. Co-created products: Location-based app for immediate assistance (2011) § Initial application: I Can Help § Evolved application after Living Lab: Whereabouts worldwide
  26. 26. Boost in business & innovation opportunities: Living Labs for foreign SMEs (2009-2012) § Only fraction of European SMEs do business across national border § We helped SMEs run a Living Lab test abroad and observed impact on turnover § Significant boost in international turnover of participating SMEs
  27. 27. Now meet the team
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