The Art of Business - Creativity, Communication & Collaboration

The Art of Business Keith De La Rue SupportPoint User Conference “ Sharing the Experience” March 2009

Are you creative? http://www.flickr.com/photos/komatsu/

“ I don’t have a creative bone in my body!” http://www.flickr.com/photos/jpockele/

How do you view creativity? http://www.flickr.com/photos/moriza/

Understanding creativity
A family of artists…

… Age 67

… Age 75

… but there are many ways to be creative…

Memory test…
Have you seen this picture?
http://www.allposters.com/-sp/Geometric-Extraction-1983-Posters_i915480_.htm

Creativity
Why it is important for collaboration
How to use it when communicating

Why creativity?
I believe that a focus on creativity is absolutely essential for current business success… I maintain that creativity is possible and desirable in all forms of work, no matter what people are doing. In particular, knowledge workers require creativity .
Teresa Amabile, Harvard Business School

The myths of creativity
The genius myth
Everyone with normal human capacities can produce creative work in the right circumstances
The trade-off myth
There is no trade-off between creativity and productivity , efficiency or work quality
http://www.flickr.com/photos/krisdecurtis/

Creativity for leaders
Support people emotionally
Monitor people’s work positively – give positive feedback, or give the information they need to do their work better
Recognise good performance, particularly in public
Consult with people - ask for views, respect opinions and act on their needs and wishes
Collaborate - spend time working with team members on specific tasks
http://www.flickr.com/photos/fncll/

There is no monopoly on ideas!
http://www.flickr.com/photos/gaetanlee/

Key principles of effective collaboration
Trust
Openness
Recognition
Individual respect
Positive encouragement
http://www.flickr.com/photos/hroslyn/

The iVelocity experience
Sharing Product knowledge with Sales
Everyone contributed
Recognition and rewards
A completely open system
Trust was honoured

Knowledge, communication and learning
It makes no sense whatsoever to have different people in charge of learning on the one hand and the dissemination and sharing of information on the other. It’s time that knowledge management … and e-learning got together. The same systems. The same people. The same goals - employees who can perform because they have the information, knowledge and skills that their jobs demand.
Clive Shepherd, Fastrak Consulting

A knowledge transfer toolkit

Growth models
“ Top down” can be frustrated
“ Grass roots” can wither and die

The “middle-out” model
Start small
Think big
Get endorsement
“ If we could save…”
http://www.flickr.com/photos/stopdown/

Communicating a message needs creativity
SupportPoint is a ‘disruptive’ technology in that it challenges many of the traditional notions about the importance of training… Adults learn best by doing.
Ted Gannan
http://www.flickr.com/photos/tomsaint/

Do you have a story to tell? http://www.flickr.com/photos/zeevveez/

The natural way to communicate
Anecdotes
Story fragments
Narrative
This is how the human brain takes in information
http://www.flickr.com/photos/poldavo/

Gem hunting
Telecoms consultancy project
Interview process
Fragment mentioned in passing:
“ This is a quality company. We need quality communications.”
Became by-line of report
http://www.flickr.com/photos/sjoe/

The mind is not a vessel to be filled
but a fire to be kindled http://www.flickr.com/photos/94693506@N00/
Plutarch

Does your story have impact?
Clarity
Emotional
Believable
Transport
Surprising
Relevant
Text: http://anecdote.com.au/

The one-armed boy http://www.flickr.com/photos/devcentre/

You each have a story to tell
You have the ability to create
Create your future…

The creative is the place where no-one else has ever been.
You have to leave the city of your comfort and go into the wilderness of your intuition.
What you'll discover will be wonderful.
What you'll discover is yourself.
Alan Alda

Thank you!
[email_address] +61 418 51 7676
http://acknowledgeconsulting.com/
Twitter: @kdelarue

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The Art of Business - Creativity, Communication & Collaboration

by Keith De La Rue

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