Kristin social media

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A 15 minute presentation I did recently on using social media for event promotion.

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Kristin social media

  1. 1. Social MediaAs an Effective Event Marketing Tool by Kristin DeKay
  2. 2. Benefits of Social Media
  3. 3. WIDE REACHGAUGE PERCEPTION GATHER DATA CUSTOMER SATISFACTION OVER TIME
  4. 4. Strategic Planning
  5. 5. WHAT DO YOU WANT TO ACCOMPLISH? RAISE CREATE RECRUITDONATIONS AWARENESS VOLUNTEERS
  6. 6. PINPOINT YOUR AUDIENCE &SELECT RELEVANT NETWORKS
  7. 7. Create Your Content
  8. 8. MAKE IT INTERESTING & RELEVANT
  9. 9. Promote, Promote, Promote
  10. 10. CREATE AN EVENT PAGE UPLOAD A UPDATE THE PIC FOR EVENT WITH ALL YOUR EVENT NECESSARY INFORMATION INVITE PEOPLETO YOUR EVENT INTERACT WITH YOUR ATTENDEES PHOTO SOURCE: FACEBOOK.COM
  11. 11. TWEET ABOUT IT ANNOUNCE THE EVENT ENGAGE YOUR AUDIENCE BUILD THE HYPE RETWEET YOUR FOLLOWERS LIVE-TWEET DURING THE EVENT ENGAGE POST-EVENT PHOTOs SOURCE: TWITTER.COM/BARCAMPOMAHA
  12. 12. TALK THROUGH INSTAGRAM WEARING MY MULTIPLE TALKS GREAT PRINT FROM@BARCAMPOMAHA SHIRT AT #BARCAMPOMAHA @GRAINANDMORTAR ON PHOTO BY: DUSTYD TODAY WHILE I SEW! @ASHLEYMCFEELY THIS PIECE, LOVING ALL #BCO2012 SPEAKING ON VERBAL THE SMALL DETAIL WORK #BARCAMPOMAHA AND NONVERBAL #BARCAMPOMAHA PHOTO BY: BUFREYNOLDS COMMUNICATION. AMAZING! PHOTO BY: DYLANBAUMANN #BARCAMPOMAHA PHOTO BY: BOUCKSY PHOTOS SOURCE: STATIGR.AM
  13. 13. Post Event Engagement
  14. 14. KEEP UP THE MOMENTUM Fellow B 2012 A arcamp ttende es: THANK S!
  15. 15. CONGRATULATIONS! WOOHOO!
  16. 16. Questions?

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