Creating Virtual Vibrations: Discover Your Career Path With Web 2.0

Creating Virtual Vibrations:
Discover Your Career Path With Web 2.0
Presented by Kim DeCoste
President - DeCoste & Associates
Prepared Exclusively for The South Metro Denver Chamber Expo
DeCoste & Associates © 2009

10 years Executive / Information Technology Recruiter
6+ years online University sales, management & creation of online Career Services
2 years private consulting in employment, executive & career coaching & workforce development
Contributing columnist on education, technology & employment matters
M.B.A. e-commerce, 2005
“Online” since 1994

My Background

Early – mid ‘90s – EMAIL! We are communicating!
Mid-late 90’s- The Monster Board Revolution
Early 2000 – Radical Shift in employment & hiring trends. Movement to online application tools & consolidation within HR industry.
Mid 2000s – Introduction of many online tools as a more regular part of life for most business people.
Late 2000s – Radical changes in social media and tools usage. New emphasis on Talent Management!
The Internet Career Tools Revolution …the Timeline

What is going on?
Top 7 Social Media Sites:

Blogger (222 million)
Facebook (200 million)
MySpace (126 million)
WordPress (114 million)
Windows Live Spaces (87 million)
Yahoo! Geocities (69 million)
Flickr (64 million)

What do you know about social media? How savvy are you?

“Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge and opinions using conversational media. Conversation media are web-based applications that make it possible to create and easily transmit content in the form of works, pictures, videos and audios.”
Safko, Lon. Brake, David. The Social Media Bible. John Wiley & Sons, Inc. Hoboken, New Jersey. 2009.
What is “social media”, first of all?

What does Social Media Really have to do with legitimate career development or job searching?
Career Development 2.0

Conduct a situational analysis
Unearth your personal brand
Select the right tools
Facebook, LinkedIn, Twitter, FriendFeed,
YouTube, Flickr, Delicious andDigg
Build your online empire
Market your brand
Monitor your reputation
-Adapted from Schwabel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success
A New Spin on Familiar Concepts

Identify top 5 companies for which you’d like to work
Use search engines to track employees that currently work there
Connect with people directly
Be proactive!
Use LinkedIn & Facebook
Advertise “Your” brand (Facebook, Google AdWords, etc.)
Consider a Video Resume on YouTube
Subscribe to blogs that contain job listings
Integrate the traditional AND social media approach!
-Adapted from : 7 Secrets to Getting Your Next Job Using Social Media. Posted on Mashable - 1/5/09
Conduct a People Search Instead of Job Search

Thou shalt create profiles and groups
Thou shalt participate
Thou shalt build your own network
Thou shalt use common sense & discretion
Thou shalt remember that things posted on the internet nearly always live forever & thou shalt have a plan!
Thou shalt not forget traditional means of connecting with PEOPLE in PERSON
Thou shalt carefully manage thy time and not confuse work and recreation
(Thou shalt use Open Social) and other tools that save time
Thou shalt SHARE successes
Thou shalt consider joining in Chamber Groups that support these activities
-Adapted in part from The Social Media Bible (Safko & Brake)
2.0 Career Commandments

Have a plan or you will not reach your goals!
Near-term
Long-term
Map the steps from A to B

One cannot achieve an unplanned goal! If you do not plan for success, you will not realize it.

Golden Rule

The Social Media Bible: Tactics, Tools, and Strategies for Business Success – Lon Safko & David Brake
Me 2.0: Build a Powerful Brand to Achieve Career Success – Dan Schwabel
Resources Used:

Contact & Acknowledgements
Social Marketing for Business – Join the Conversation !
Please Text 80565 with the word “social” and your email to join the monthly MeetUp!
Kim DeCoste
President DeCoste & Associates
Direct | 303.470.9898
Email | kim@decosteassociates.com
www.DeCosteAssociates.com
The New Social Marketing MeetUpSocial Marketing for Business