Business Idea<br />In your group create a business marketing idea<br />Decide who will be your top target audience and why<br />What 1 marketing strategies will you use to target your audience to ensure they become customers of your product for life.<br />Take10minutes to do so<br />
Tobacco (a little BILLION $ business)<br />First advertisement was in 1789 in a NY newspaper<br />1880s a cigarette machine produced 40,000 hand-rolled cigarettes per day<br />During WWII soldiers were given free cigarettes from tobacco companies<br />1964-first Surgeon Generals Warning<br />1991 study-most kids recognize Joe Camel over Mickey Mouse<br />
Tobacco Advertisingwhat is wrong with this picture?<br />
Calculate the Cost<br />One pack of cigarettes = $4.25<br />Find out how much it would cost if…<br />You smoked two packs per day =<br />How much per day?<br />Per week?<br />Per month?<br />Per year?<br />Per lifetime? Age 20 – 65?<br />
Cost Calculation Answers<br />$4.25 x 2 = $8.50 per day<br />$8.50 x 7 days per week = $59.50<br />$59.50 x 4 weeks in a month = $238.00<br />$8.50 x 365 days per year = $3102.50<br />$3102.50 x 45 years = $139,612.50<br />What would do with that much money?<br />
Powerful Substance in Tobacco<br />NICOTINE: Additive drug found in tobacco leaves<br />Stimulant: increases the action of the central nervous system, the heart and other organs.<br />Is thought to release dopamine and epinephrine in the brain to create relaxation and pleasure. HIGHLY ADDICTIVE<br />
Nicotine on the Brain<br />Nicotine, the addictive substance in tobacco, Nicotine, the addictive substance in tobacco, is absorbed into the bloodstream where it affects brain chemistry.<br />It quickly alters both mood and focus.<br />Because of the large surface area of the lungs, smokers receive a big "hit" of nicotine with every puff. Since nicotine is absorbed directly into the bloodstream, the brain receives an almost instantaneous dose of pleasure with every inhalation of smoke. asorbedinto the bloodstream where it affects brain chemistry.<br />It quickly alters both mood and focus. Because of the large surface area of the lungs, smokers receive a big "hit" of nicotine with every puff. Since nicotine is absorbed directly into the bloodstream, the brain receives an almost instantaneous dose of pleasure with every inhalation of smoke.<br />
Smokeless Tobacco<br />Smokeless: sniffed through nose held in the mouth or chewed<br />
Pipes and Cigars<br />Cigars contain significantly more nicotine and produce more tar than cigarettes. ONE cigar is equal to 20 cigarettes<br />
Consequences of Tobacco use<br />Turn to page 546 in your textbook<br />Get the body outline and create/draw the body and parts of the body that are affected by tobacco and the list the consequences to each body part<br />
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