Twf analytics101net2chi

Web Analytics for Non-Profits ,[object Object]

Outline ,[object Object],[object Object],[object Object],[object Object]

My Web Analytics Journey ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Web Analytics Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics: Why Should You Care ,[object Object],[object Object],[object Object],[object Object]

What Web Analytics won’t do: ,[object Object],[object Object],[object Object]

Cool Things You Can Find Out Using Web Analytics ,[object Object],[object Object],[object Object],[object Object]

Google Analytics Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning a Web Analytics Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Metrics and your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metrics and your site: Example

Metrics and your site: Conversions

Metrics and your site: Reports Track trends : Set up an Excel spreadsheet, start tracking your key metrics month over month or week over week/month over month for shorter campaigns. Google Analytics/Excel plugins to use: Tatvic, Excellent Analytics, Greasemonkey (for social media metrics)

Google Analytics Fun Tool! ,[object Object]

Going Further: Testing and Tagging ,[object Object],[object Object],[object Object],[object Object]

Your Web Analytics Journey!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Web Analytics Journey! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twf analytics101net2chi

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