Your SlideShare is downloading. ×
Socialmediamarketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Socialmediamarketing

232
views

Published on

Presentation on social media marketing, by The Web Farm

Presentation on social media marketing, by The Web Farm


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
232
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing
    • Presented by: The Web Farm
  • 2. Social Media is a Marketing Tool
    • Social Media Marketing spending to hit 3.1 Billion by 2014
    • - from Forrester Research Interactive Marketing Forecast
  • 3. Social Media is a Marketing Tool
    • In 2010, Pepsi elected to skip traditional television advertising during the Super Bowl and spent $20 million on the Pepsi Refresh social media campaign
  • 4. But how do you know if it’s working?
      • Lots to measure: trust, influence, engagement
      • Many tools on the market, and varying strategies
      • Social media moves fast
      • Not free: takes time, people, technology in order to do effectively – all finite resources
  • 5. 5 steps for social media measurement
    • Start with business goals, not platforms
    • Establish a baseline measure to support each goal
    • Select the tools that fit your needs
    • Listen and participate
    • Measure social media impact across all channels (online/offline)
  • 6. Step 1: Start with your goals
    • What do you want social media to do for you?
      • Increase online/offline sales?
      • Get the word out about your product/cause?
      • Create a community of fans?
      • Requires different tools with a different focus
  • 7. Step 1: Define your goals
    • Example: War Child Canada
    • Started a social media campaign to:
    • create online awareness
    • establish social media presence
    • drive donations
    • Doubled website traffic and saw 50% increase in donations
  • 8. Step 2: Define Measures to Support Each Goal
      • New fans/removed fans
      • #/% of active fans
      • # of interactions a week (comments, wall posts, @ replies)
      • Photo/video views
      • # Mentions (people referring to you elsewhere on Facebook, Twitter, blogs)
      • Traffic to website (pageviews/unique visitors)
  • 9. Step 3: Select the tool that fit your needs
    • Pick tools based on
    • What metrics you wish to track (impressions? clicks? fans? conversation?)
    • Your company’s level of investment (free or paid?)
    • Staff needs (more than one staff member devoted to social media?)
    • No single tool will have everything you need!
  • 10. Step 3: Select the channel/tools that fit your needs Tools For Newbies Twitter Search Google Alerts Google Blog Search Social Mention.com Free Tools Howsociable.com PeopleBrowzr TweetDeck/Hootsuite Bit.ly Twitalyzer.com (very sophisticated, twitter-only ) Paid Tools Radian6 Sysomos Rapleaf ScoutLabs Reputation Defender Buzzient
  • 11. Step 4: Listen to the social media conversation
    • Listen
    • Participate
    • Respond
  • 12. Step 5:Measure social media across all media channels (e-mail, print, web)
    • Identify up specific campaigns to measure social media impact on your website
    • Use URL shorteners like bit.ly to measure clicks from print/e-mail.etc
    • Overlay and analyze your print/web/social/offlineconversion information – it all works together!
  • 13. Takeaways
    • Before you start, consider what you want social media to accomplish for company
    • Define expectations and results before selecting tools/platforms
    • Listen to your audience - before and after jumping in
    • Pick tools based on your companies needs
    • Connect/overlay your marketing efforts and analyze overall results
  • 14. Thanks! [email_address] @kdc @thewebfarmers