What metrics you wish to track (impressions? clicks? fans? conversation?)
Your company’s level of investment (free or paid?)
Staff needs (more than one staff member devoted to social media?)
No single tool will have everything you need!
Step 3: Select the channel/tools that fit your needs Tools For Newbies Twitter Search Google Alerts Google Blog Search Social Mention.com Free Tools Howsociable.com PeopleBrowzr TweetDeck/Hootsuite Bit.ly Twitalyzer.com (very sophisticated, twitter-only ) Paid Tools Radian6 Sysomos Rapleaf ScoutLabs Reputation Defender Buzzient
Step 4: Listen to the social media conversation
Step 5:Measure social media across all media channels (e-mail, print, web)
Identify up specific campaigns to measure social media impact on your website
Use URL shorteners like bit.ly to measure clicks from print/e-mail.etc
Overlay and analyze your print/web/social/offlineconversion information – it all works together!