Google Analytics Dabble

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Google Analytics Workshop for Dabble

Google Analytics Workshop for Dabble

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  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • Sure, number of visitors is important… But so are a lot of other stats. Trends are even more important! The graphs can help you see if your site is growing over time, and if you reader engagement is growing over time. Is your bounce rate increasing or decreasing? How many pages per visit does your average visitor read? Looking at the “Big Picture” is much more important than simply looking at total number of visits or pageviews. (Even if you have advertising on your site.) Defaults to last 30 days. Click to change… Can also compare time periods. “ Bounce Rate” is the percentage of visitors who come to your site, view that one “landing” page, and then don’t view another page. Regular readers may also be “bouncers” because they will read your latest post and then leave. As such, bounce rates on blogs tend to be higher than other sites. Can view by day, week, or month. Choosing larger chunks can help identify trends. put in screenshot of whole dashboard, animate through all the definitions how to set date range definitions how to change the graph metric click on one of those graphs next to the overview metrics to get to a graph about that metric Visitor: An individual user of your site Visit/Session: Time from when a visitor enters and leaves your website Pageviews: Every time a visitor views a web page on a site Pages/Visit - 2 to 3 is typical Site Referrer: External web page that brought visitor to you Conversion: When a visitor completes an action (buys a product, subscribes to newsletter) Bounce Rate: Percentage of visitors that exit after only viewing one page of a website. Typical rate for a blog: 50% to 75% www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • www.eatingrules.com
  • Not every visit lasts 1 minute and 31 seconds! Looking at the distribution curve helps us understand what ’s really happening. The blue bars below show you the percentage of visitors in each time-group. The distribution shows a completely different story than the overall average. 80% of my visits last less than 10 seconds! How can you reduce the % that are in the 0-10 second group? Start looking at the changes to this curve over time to gauge your progress and success. www.eatingrules.com

Google Analytics Dabble Google Analytics Dabble Presentation Transcript

  • Google Analytics for Small Business Presented by: Keidra Chaney
  • What we will cover •Google Analytics Key Metrics •What to Measure on your site •Goals and Conversions •More Resources
  • About Me • Started as web content manager, knowledge of HTML, CSS, PHP • Google Analytics became my strategy tool • Trained through books, courses and experience. • Became a web analytics evangelist (and nag) at my workplace. • Started consulting on analytics and website optimization View slide
  • (Kinda) Hands-On View slide
  • Think before you do!
  • Getting Set Up
  • Getting Set Up in Google Analytics Create an account at www.google.com/analytics Click On"Admin" Then ClickNew Account Fill in yourinfo...
  • Get Your Tracking Code Your Site's Unique Tracking ID The Tracking Code
  • Installing The Tracking Code on WordPress (self-hosted) OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID (looks like UA-555121-2) or a place to paste the entire tracking code. The code shouldbe in the <head>section of your site OPTION 2: Use a WordPress plugin, like Google Analytics by Joost de Valk http://bit.ly/ga-yoast OPTION 3: Paste the code into your theme's header.php file, just before the </head> tag.
  • Installing The Tracking Code on Blogger Just Enter Your Tracking ID
  • You may want to filter out your own visits to your site Admin > Account > Filters > New Filter Set up a filter for to exclude the IP Address of every location you regularly use to visit your site. Get your current address: www.checkmyip.com Your IP Addresses may change from time to time, so it's important to check this every once in awhile. You may also need to filter out your own server’s IP address!
  • Google Analytics Key Terms
  • Pageviews: Every time a visitor views a web page on a site Unique Visitors: The number of individuals who have been to your site during the date range Average Number of Pages Viewed per Visit (2-3 is typical) Bounce Rate: Percentage of visitors who leave after viewing only one page Visitors Overview: The Basic Stats Date Range, Defaults to last 30 days The Info On the Graph Each Dot On the Graph Visits: Someone comes to your blog, views 1+ pages, then leaves If you click on these graphs, it will take you to more info about those stats
  • What to Measure on Your Site
  • Avoid Data Overload! Identify the key metrics that tell your how your site is performing against your set goals. • Top Key Phrases from search engines • Top Referring Websites • Site Content Popularity • Site Bounce Rate
  • Avoid Data Overload! Identify the key metrics that tell your how your site is performing against your set goals. • Top Key Phrases from search engines • Top Referring Websites • Site Content Popularity • Site Bounce Rate
  • Avoid Data Overload! Identify the key metrics that tell your how your site is performing against your set goals. • Top Key Phrases from search engines • Top Referring Websites • Site Content Popularity • Site Bounce Rate
  • Avoid Data Overload! Identify the key metrics that tell your how your site is performing against your set goals. • Top Key Phrases from search engines • Top Referring Websites • Site Content Popularity • Site Bounce Rate
  • Top Keywords and Phrases from search engines
  • Question: Are people searching for SIU or SIUC?
  • Top Referring Websites
  • Question: Is social media bringing relevant traffic?
  • Site Content Popularity: All Pages
  • Site Content: Landing Pages & Traffic Sources
  • Question: Is our new content focus performing well?
  • Site Bounce Rate Source: KISSMetrics
  • The key is context
  • “What am I looking at?”
  • What question are you trying to answer?
  • Conversion goals If you have a page on your site that represents the completion of a user action, that’s your goal conversion page.
  • GOALS PAGE ACTION GOAL HOW HOME sign up for newsletter fill out sub request pop-out window with info ABOUT connect on linked in click on a button headlines, subheads, bullet copy SERVICES email quote request big, huge button to form page great copy, before & after, list of services
  • Remember this? PAGE ACTION GOAL HOW
  • Other metrics and measurement tools
  • New vs. Returning Visitors Do new visitors leave your site quickly? Or are they engaged and looking around more? While in launch mode, focus on new visitors as a metric. When looking at content engagement and effectiveness, focus on returning visitors.
  • Visitor Behavior: Averages Lie! Frequency - Count of Visits – Number of times the same person comes back Recency - Days Since Last Visit – How long it’s been since they've been to your site Visit Duration - How long they stay on your site in a single visit Page Depth - Number of pages they view in a single visit
  • Google Analytics URL Builder (Google it!) Add these tags to your links to track incoming traffic from your e-mails, social media campaigns
  • The Annotations Tool Click this!
  • Custom Dashboards
  • Custom Dashboards Traffic
  • Custom Dashboards Demographics
  • Custom Dashboards Behavior
  • Tools and Resources Google Analytics Education (Videos and more): goo.gl/mGpDG Google Analytics Support: goo.gl/dKOkS Google Analytics Blog: goo.gl/fQDWC Google Analytics Reporting Tools (Excel Plugins and more): goo.gl/zzA66 Google Analytics URL Builder: goo.gl/MB6zX
  • Thanks! keidra@gmail.com www.keidrachaney.com @kdc