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  • Women 25-35

Dabble facebooknew Dabble facebooknew Presentation Transcript

  • Facebook Insights for Small Business Presented by: Keidra Chaney
  • What we’ll cover • What is Facebook Insights • Basic metric definition: who’s your audience and what are they doing • How to use this info to drive traffic/leads or promote
  • What is Facebook Insights? View slide
  • What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular View slide
  • What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular
  • What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular
  • What do you want to do? • Use Facebook to drive traffic to a website • Use Facebook to generate leads • Use Facebook to promote content
  • .
  • How I used FB Insights • Increased Facebook traffic to my website over 300% • Generated repeat visitors to my website and more readership of content • Grew Facebook page from 100 to 900 Likes
  • Facebook Business Page https://www.facebook.com/busine ss/
  • FB Insights Dashboard go to “Insights” box when you access your Page
  • FB Insights Dashboard Go to http:// Or go to www.facebook.com/insights
  • Facebook keeps changing! New FB Insights has: • Simpler, cleaner design • Simplified stats • More content stats
  • New Insights vs. Old Insights
  • Facebook Insights Key Metrics
  • Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
  • Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
  • Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
  • Overview Dashboard
  • Post Dashboard
  • When Your Fans Are Online Between 6 - 8 pm
  • Page Posts
  • Slice and dice! If you are proficient at Excel you can export the data by post or by page and slice/dice.
  • Slice and dice! If you are proficient at Excel you can export the data by post or by page and slice/dice.
  • Slice and dice!
  • Demographics . Create personas with the demographic information you gather from insights. What does an “Average” user of you page look like? •Age •Gender •Location Use this information to write copy for posts, landing pages and other social media marketing copy.
  • Demographics . Women 18-44
  • Facebook Advertising • Grow Facebook audience relatively quick • Drive website traffic • Generate leads
  • Facebook Advertising • Sponsored Stories: Built around user activity. You pay to highlight a user action such as liking a page. Cannot be used to reach an audience that is not connected through a friend.
  • Facebook Advertising • Page Post Ads (suggested posts): advertisements that begin as posts on a fan page. In theory, good for content marketing and promoting events.
  • Facebook Advertising • Marketplace ads: traditional sidebar advertisements, which include a headline, body copy and image. Drive to FB page or website/landing page
  • Facebook Advertising
  • Facebook Advertising • Grow Facebook audience relatively quick • Drive website traffic • Generate leads
  • Facebook Advertising
  • Tips • CPM (Cost per impressions) you’ll get charged for each 1000 impressions on your ad • CPC (Cost per click) you’ll get charged for each click • Use CPC (Advanced Options) for driving traffic directly to your page • Average click through rate (CTR) for FB 0.04% but varies based on targeted and placement on FB
  • Facebook Advertising
  • Results • Daily spend of $6 • .20 a click • Average click through rate (CTR) 0.6% • Grew Facebook page to 900 Likes • Social-referred web traffic grew over 200% • Unique visitors grew 100%
  • Tips • Look at how specific content is performing, demographcs and location of popular content activity • Look at trends, not just day by day use (excel spreadsheet or a third party system to gather data) • Target when creating ads, know your audience and get as specific as possible • Use Google Analytics (or a similar tool) to get information on traffic to your own website
  • Thanks! Keidra Chaney @kdc keidra@gmail.com www.thelearnedfangirl.com http://www.slideshare.net/kdccdk http://www.slideshare.net/kdccdk/dabble- facebooknew