0
Facebook
Insights for
Small Business
Presented by: Keidra Chaney
What we’ll cover
• What is Facebook Insights
• Basic metric definition: who’s your audience
and what are they doing
• How ...
What is Facebook Insights?
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not
individual profiles) and apps
• G...
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not
individual profiles) and apps
• G...
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not
individual profiles) and apps
• G...
What do you want to do?
• Use Facebook to drive traffic to a website
• Use Facebook to generate leads
• Use Facebook to pr...
.
How I used FB Insights
• Increased Facebook traffic to my website over 300%
• Generated repeat visitors to my website and ...
Facebook Business Page
https://www.facebook.com/busine
ss/
FB Insights Dashboard
go to “Insights” box when you access your Page
FB Insights Dashboard
Go to http://
Or go to www.facebook.com/insights
Facebook keeps changing! New
FB Insights has:
• Simpler, cleaner design
• Simplified stats
• More content stats
New Insights vs. Old Insights
Facebook Insights Key Metrics
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have...
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have...
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have...
Overview Dashboard
Post Dashboard
When Your Fans Are Online
Between 6 - 8
pm
Page Posts
Slice and dice!
If you are proficient at Excel you can export the data by post or by page and slice/dice.
Slice and dice!
If you are proficient at Excel you can export the data by post or by page and slice/dice.
Slice and dice!
Demographics
.
Create personas with the demographic
information you gather from insights. What does
an “Average” user of y...
Demographics
.
Women
18-44
Facebook Advertising
• Grow Facebook audience relatively quick
• Drive website traffic
• Generate leads
Facebook Advertising
• Sponsored Stories: Built around user
activity. You pay to highlight a user action
such as liking a ...
Facebook Advertising
• Page Post Ads (suggested posts):
advertisements that begin as posts on a fan
page. In theory, good ...
Facebook Advertising
• Marketplace ads: traditional sidebar
advertisements, which include a headline,
body copy and image....
Facebook Advertising
Facebook Advertising
• Grow Facebook audience relatively quick
• Drive website traffic
• Generate leads
Facebook Advertising
Tips
• CPM (Cost per impressions) you’ll get charged for each
1000 impressions on your ad
• CPC (Cost per click) you’ll ge...
Facebook Advertising
Results
• Daily spend of $6
• .20 a click
• Average click through rate (CTR) 0.6%
• Grew Facebook page to 900 Likes
• Soci...
Tips
• Look at how specific content is
performing, demographcs and location of popular content
activity
• Look at trends, ...
Thanks!
Keidra Chaney
@kdc
keidra@gmail.com
www.thelearnedfangirl.com
http://www.slideshare.net/kdccdk
http://www.slidesha...
Dabble facebooknew
Dabble facebooknew
Dabble facebooknew
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Dabble facebooknew

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  • Transcript of "Dabble facebooknew"

    1. 1. Facebook Insights for Small Business Presented by: Keidra Chaney
    2. 2. What we’ll cover • What is Facebook Insights • Basic metric definition: who’s your audience and what are they doing • How to use this info to drive traffic/leads or promote
    3. 3. What is Facebook Insights?
    4. 4. What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular
    5. 5. What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular
    6. 6. What is Facebook Insights? • Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps • Get a glimpse at how your Facebook page content and marketing is doing • Determine the best time of day to post, the best day of the week to post and what type of content is most popular
    7. 7. What do you want to do? • Use Facebook to drive traffic to a website • Use Facebook to generate leads • Use Facebook to promote content
    8. 8. .
    9. 9. How I used FB Insights • Increased Facebook traffic to my website over 300% • Generated repeat visitors to my website and more readership of content • Grew Facebook page from 100 to 900 Likes
    10. 10. Facebook Business Page https://www.facebook.com/busine ss/
    11. 11. FB Insights Dashboard go to “Insights” box when you access your Page
    12. 12. FB Insights Dashboard Go to http:// Or go to www.facebook.com/insights
    13. 13. Facebook keeps changing! New FB Insights has: • Simpler, cleaner design • Simplified stats • More content stats
    14. 14. New Insights vs. Old Insights
    15. 15. Facebook Insights Key Metrics
    16. 16. Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
    17. 17. Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
    18. 18. Overview of Terms Likes: The entire count of Likes tracked over a certain time period. Reach: The count of people who have seen your page or posts over a given time period, including Ads. Engagement: Activity on a post – likes, shares, comments, clicks
    19. 19. Overview Dashboard
    20. 20. Post Dashboard
    21. 21. When Your Fans Are Online Between 6 - 8 pm
    22. 22. Page Posts
    23. 23. Slice and dice! If you are proficient at Excel you can export the data by post or by page and slice/dice.
    24. 24. Slice and dice! If you are proficient at Excel you can export the data by post or by page and slice/dice.
    25. 25. Slice and dice!
    26. 26. Demographics . Create personas with the demographic information you gather from insights. What does an “Average” user of you page look like? •Age •Gender •Location Use this information to write copy for posts, landing pages and other social media marketing copy.
    27. 27. Demographics . Women 18-44
    28. 28. Facebook Advertising • Grow Facebook audience relatively quick • Drive website traffic • Generate leads
    29. 29. Facebook Advertising • Sponsored Stories: Built around user activity. You pay to highlight a user action such as liking a page. Cannot be used to reach an audience that is not connected through a friend.
    30. 30. Facebook Advertising • Page Post Ads (suggested posts): advertisements that begin as posts on a fan page. In theory, good for content marketing and promoting events.
    31. 31. Facebook Advertising • Marketplace ads: traditional sidebar advertisements, which include a headline, body copy and image. Drive to FB page or website/landing page
    32. 32. Facebook Advertising
    33. 33. Facebook Advertising • Grow Facebook audience relatively quick • Drive website traffic • Generate leads
    34. 34. Facebook Advertising
    35. 35. Tips • CPM (Cost per impressions) you’ll get charged for each 1000 impressions on your ad • CPC (Cost per click) you’ll get charged for each click • Use CPC (Advanced Options) for driving traffic directly to your page • Average click through rate (CTR) for FB 0.04% but varies based on targeted and placement on FB
    36. 36. Facebook Advertising
    37. 37. Results • Daily spend of $6 • .20 a click • Average click through rate (CTR) 0.6% • Grew Facebook page to 900 Likes • Social-referred web traffic grew over 200% • Unique visitors grew 100%
    38. 38. Tips • Look at how specific content is performing, demographcs and location of popular content activity • Look at trends, not just day by day use (excel spreadsheet or a third party system to gather data) • Target when creating ads, know your audience and get as specific as possible • Use Google Analytics (or a similar tool) to get information on traffic to your own website
    39. 39. Thanks! Keidra Chaney @kdc keidra@gmail.com www.thelearnedfangirl.com http://www.slideshare.net/kdccdk http://www.slideshare.net/kdccdk/dabble- facebooknew
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