Web Analytics: Why You Should Care • Evaluate the effectiveness of social media, e-mail newsletters and other marketing efforts on your blog • Find out what people like and dont like about your content • Get into the heads of your visitors as they visit your blog • Improve your blogs design and content for your audience
Getting Set Up in Google Analytics Create an account at www.google.com/analytics Click O "Adm n in" Then C New lick Accou nt Fill in y info.. our .
Get YourTracking Code Your Sites Unique Tracking ID The Tracking Code
Installing The Tracking Code on WordPress (self-hosted)OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID(looks like UA-555121-2) or a place to paste the entire tracking code. The code should be in the <head> section o f yo u r siteOPTION 2: Use a WordPress plugin,like Google Analytics by Joost de Valkhttp://bit.ly/ga-yoastOPTION 3: Paste the code into your themes header.php file, just before the </head> tag.
Installing The Tracking Code on Blogger Just Enter Your Tracking ID
Filter out your own visits to your siteAdmin > Account > Filters > New FilterSet up a filter for to exclude the IPAddress of every location you regularlyuse to visit your site.Get your current address:www.checkmyip.comYour IP Addresses may change fromtime to time, so its important to checkthis every once in awhile.You may also need to filter out yourown server’s IP address!
Its good to have backup stats -As a second opinion or if theres a GA hiccup.Stats wont be equal. A 1% to 3% difference is normal.WordPress.com StatsFree part of the Jetpack plugin,Integrates into WP Dashboardbit.ly/jetpackpluginGet ClickyGetClicky.comFree up to 3,000 page views/dayWordPress Plugin:bit.ly/clickyplugin
Visitors Overview: The Basic Stats Date Range, Defaults to last 30 days The Info On Each Dot the Graph On the GraphUnique Visitors: Visits:The number of to Someone comes If you click on Pageviews:individuals views 1+ your blog, who these time a it of Every thenhave been toleaves pages,graphs,your Average Numberwill Pages Viewed a web visitor viewssite during the daterangeyouRate: takeVisit a site per on to more Bounce page Percentage of (2-3 about those info is typical) visitors who leave stats viewing only after one page
Avoiding Data OverloadIdentify key metrics that tell you how your site is performing-- and that agencies/advertisers ask for.For blogs, heres a good start: • Unique Visitors and Pageviews • Top Referring Websites • Top Keywords and Phrases from search engines • Site Content Popularity • Traffic from Mobile Devices
New vs. Returning Visitors Do new visitors leave your site quickly? Or are they engaged and looking around more? While in launch mode, focus on new visitors as a metric. When looking at content engagement and effectiveness, focus on returning visitors.
Visitor Behavior: Averages Lie! Frequency - Count of Visits – Number of times the same person comes back Recency - Days Since Last Visit – How long it’s been since theyve been to your site Visit Duration - How long they stay on your site in a single visit Page Depth - Number of pages they view in a single visit
Avoiding Data Overload Create a dashboard in an Excel spreadsheet so you can easily track weekly/monthly/ yearly trends:Excel Plug-ins Automatically Draw from your GA Account: gaexcelplugin.tatvic.com excellentanalytics.com
URL Campaign BuilderPromoting your blog on Facebook, Twitter or e-mail? Use URL Builder totag e-mails and social links and track visitor information from thoselinks. Itll show up in referring traffic under “campaigns.”bit.ly/gacampaignbuilderBest practices fortagging social ande-mail links:goo.gl/CNKFu
Google Analytics Resources Google Analytics Education (Videos and more): goo.gl/mGpDG Google Analytics Support: goo.gl/dKOkS Google Analytics Blog: goo.gl/fQDWC Google Analytics Reporting Tools (Excel Plugins and more): goo.gl/zzA66 Google Analytics URL Builder: goo.gl/MB6zX