The Ins and Outs of Getting an
          e-Learning Initiative Started in
          Higher Education



                  ...
Who we are......
                                                                                                Mission
 ...
e-Learning Institute Goals

                 Support the design and development of
         
                 e-Learning ...
University’s Charge to the
          College of Arts and Architecture
                Serving General Arts Credits to Stud...
Three Delivery Approaches
   • Face-to-Face
          (no face-time reduced)


   • Technology enhanced
          (minimal...
Current Online Status

          24 online courses producing 7,990 Enrollments --
          45% (16,903) of all UP GA Enro...
Plan For Growth
        Provide at least one online course for each discipline

        Shift Strategically toward Program...
Need             Goal         Model

           Increase
           Revenue
                              Reliability
    ...
People

Friday, February 27, 2009
People: Driving Philosophy
          The creative design process is only as strong as the
          team that has been ass...
Core ID&D Team

                                                      Director




                                       ...
Rotating Team Members


                                      Faculty
                            College
                ...
Process
                               •




Friday, February 27, 2009
Process: Driving Philosophy
          A well defined process provides a mechanism for
          effectively communicating a...
e-Learning Institute ID&D
          Process
               Process Phases

               Phase 1
               design sp...
Setting Expectations With
          The ID&D Process

                            Phase 1       Phase 2     Phase 3       ...
Platform

Friday, February 27, 2009
Platform: Driving Philosophy
          Empower faculty and designers by providing a stable,
          reliable, scalable, ...
Evolution of Needs
                                     Creation of Course Content
                                       ...
What Were We Seeking?

               ✤ Digital    E-Learning Content Management System
               ✤ System     used t...
Keys to Success

               Keep content separate for design
          ✤

               Each course offering should b...
ELMS (e-Learning
          Management System)


                             +               +             +

            ...
Key Features of ELMS
            Drag-and-Drop items between resources
       ✤
            and course structure
         ...
ELMS Technical Structure




Friday, February 27, 2009
ELMS Structural Overview




Friday, February 27, 2009
What Does it Take to Get
          Started with ELMS
         ✤ System

                  PHP, mySQL, Drupal 6.x installed...
Friday, February 27, 2009
Establish Yourself Through
          Strategic Planning
                            Environmental Scan
                   ...
Environmental Scan
      Develop an e-Learning Strategy that Fits Your Culture and
      Mission




Friday, February 27, ...
e-Learning Delivery Options

                                World Campus
                            (External to Univers...
Potential Online Enrollments
          Spring 2009


                                                                    E...
Revenue Potential
          Per 100 Students




Friday, February 27, 2009
Identifying an Online Balance
          Spring 2009

         5,000                                      $600,000
        ...
Policies
          Help Set Expectations by Establishing Policies and
          Procedures to Support Effort




Friday, F...
Protecting Yourself with
          Policies
                Protect Intellectual Property
          ✤

                   ...
Design and Delivery Approach
      Develop an Instructional Design and Development Approach
      that Fits Your Culture

...
Risks and Challenges With
          Traditional Approaches
                            LMS/CMS’s Change
                  ...
Course Content         Course Communication




                            OR




Friday, February 27, 2009
Course Interface                  Faculty Content




                            Published Content
Friday, February 27, 2...
Interface Design Standards

Friday, February 27, 2009
Structural Approach
          Create a Structural Approach That Will Help You
          Communicate Course Development Exp...
Courses are a series of
                                  instructional sequences


                      Units
          ...
An instructional sequences is a
                                    series of pages

                     1        2      ...
A page is the lowest level
                            learning object in a course




                               Page...
A page can be categorized as


                                                      Landing Page
                 Content...
Pages are constructed by
                            integrating instructional elements


                                ...
Enrollment Scale
         Identifying a plan for scaling enrollments will pay dividends
         in the future




Friday,...
Underlying Assumption
                              1 Instructor/TA:100 Students

                                        ...
HR Growth
          Develop a Model for Determining Future Human
          Resources Needs




Friday, February 27, 2009
ID Resource Justification Model
                                                             Working Assumptions


        ...
ID Resource Justification Model
          by Course Load


                                *




                          ...
ID Resource Justification Model
                                                            by Hours Spent Weekly



      ...
Incentives
          Determine What is Motivating the Faculty and
          Administration and Develop Appropriate Incenti...
What are Peoples Incentives
          for Undertaking e-Learning
          ✤ What            is the motivation for there i...
E-Learning Faculty Fellowships

                 Engage and support faculty in the collaborative
         ✤
              ...
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E Learning Strategic Thinking

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E Learning Strategic Thinking

  1. 1. The Ins and Outs of Getting an e-Learning Initiative Started in Higher Education College of Arts and Architecture The Pennsylvania State University Friday, February 27, 2009
  2. 2. Who we are...... Mission Architecture To work with the disciplines Visual Arts Art History represented in the College of Arts and Architecture to E-Learning become a leader in e-learning Institute Theater Integrative Arts and instructional technology in the Arts and Design Landscape Music Architecture Friday, February 27, 2009
  3. 3. e-Learning Institute Goals Support the design and development of  e-Learning courses within the College. Simulate research in the digital arts and  design as they relate to e-learning and instructional technology. Friday, February 27, 2009
  4. 4. University’s Charge to the College of Arts and Architecture Serving General Arts Credits to Students (Every Student Must Take two to graduate) Demand is Greater than 14,000 + enrollments Annually (New freshmen 7,000+ at UP, 7,000+ at Campuses) Friday, February 27, 2009
  5. 5. Three Delivery Approaches • Face-to-Face (no face-time reduced) • Technology enhanced (minimal face-time reduced) • Blended (significant face-time reduced) • Online (no face-time) % of face-time reduction Friday, February 27, 2009
  6. 6. Current Online Status 24 online courses producing 7,990 Enrollments -- 45% (16,903) of all UP GA Enrollments 5 of 7 Academic Units have at least one online course 2 blended courses 11 delivered through ELMS Friday, February 27, 2009
  7. 7. Plan For Growth Provide at least one online course for each discipline Shift Strategically toward Programmatic Development • 1 Digital Arts Certificate (9 courses, 5 new) • 1 MPS in Art Education (5 courses, 1 new) 13 new online courses, 1 blended planed for development in next two years 2 planned for revision Friday, February 27, 2009
  8. 8. Need Goal Model Increase Revenue Reliability People Reduce Curricular Drift Scalability Improve Process Efficiency of Reusability Instruction Platform Increase Sustainability Enrollment Capacity Friday, February 27, 2009
  9. 9. People Friday, February 27, 2009
  10. 10. People: Driving Philosophy The creative design process is only as strong as the team that has been assembled Friday, February 27, 2009
  11. 11. Core ID&D Team Director Instructional Instructional Curriculum Program Sr. Instructional Multimedia Technology Planner Manager Designer Specialist Specialist e-Learning Instructional Support Designer Specialist Friday, February 27, 2009
  12. 12. Rotating Team Members Faculty College Dept. Head Admin. Core Team Friday, February 27, 2009
  13. 13. Process • Friday, February 27, 2009
  14. 14. Process: Driving Philosophy A well defined process provides a mechanism for effectively communicating and coordinating team activities resulting in the development of high quality courses Friday, February 27, 2009
  15. 15. e-Learning Institute ID&D Process Process Phases Phase 1 design specification Creation of a course design specification document outlining course delivery expectations. Phase 2 instructional design Creation of an instructional design document detailing the course pedagogical structure. Phase 3 Prototype development Design and development of a fully functional sample lesson. Phase 4 Production Creation of the course based on the prototype and the instructional design document. Phase 5 Quality Assurance review Review of the course to ensure it meets specific design, development, and delivery quality standards. Friday, February 27, 2009
  16. 16. Setting Expectations With The ID&D Process Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Total (5%) (15%) (20%) (50%) (10%) (100%) 12 Month 3 (weeks) 8 (weeks) 10 (weeks) 26 (weeks) 5 (weeks) 52 (weeks) 9 Month 2 (weeks) 6 (weeks) 7.5 (weeks) 20 (weeks) 3.5 (weeks) 39 (weeks) 6 Month 1.5 (weeks) 4 (weeks) 5 (weeks) 13 (weeks) 2.5 (weeks) 26 (weeks) Friday, February 27, 2009
  17. 17. Platform Friday, February 27, 2009
  18. 18. Platform: Driving Philosophy Empower faculty and designers by providing a stable, reliable, scalable, easy to use technical infrastructure ultimately improving the course design and delivery process Friday, February 27, 2009
  19. 19. Evolution of Needs Creation of Course Content Static ID Reliance Year 1 Year 2 Year 3 Year 4 Year 5 Dynamic Independence Friday, February 27, 2009
  20. 20. What Were We Seeking? ✤ Digital E-Learning Content Management System ✤ System used to develop, deploy and share course materials using open source technologies ✤ Features designed by instructional designers to support the ID&D process Friday, February 27, 2009
  21. 21. Keys to Success Keep content separate for design ✤ Each course offering should be able have its unique look ✤ and feel Instructional elements should be sharable ✤ Faculty need to be able to edit their own materials ✤ Project communication must facilitated by system ✤ Friday, February 27, 2009
  22. 22. ELMS (e-Learning Management System) + + + PHP & Community ELI Custom MySQL Modules Modules Themes Friday, February 27, 2009
  23. 23. Key Features of ELMS Drag-and-Drop items between resources ✤ and course structure Add new course pages with a few clicks ✤ One standard interface for all content ✤ creation, design and content organization Context menus relative to what content ✤ you are editing / creating Course navigation determined by outline ✤ WYSIWYG content editor ✤ User management / Angel Integration ✤ Friday, February 27, 2009
  24. 24. ELMS Technical Structure Friday, February 27, 2009
  25. 25. ELMS Structural Overview Friday, February 27, 2009
  26. 26. What Does it Take to Get Started with ELMS ✤ System PHP, mySQL, Drupal 6.x installed, Custom Drupal Modules  ✤ End Users Web browser capable of handling JavaScript  ✤ HR Resource Recommendation Programmer familiar with Drupal and PH  Graphic Designer on staff with CSS expertise  IT support with knowledge of Drupal installations  Friday, February 27, 2009
  27. 27. Friday, February 27, 2009
  28. 28. Establish Yourself Through Strategic Planning Environmental Scan Policies Design and Delivery Approach Structural Approach Enrollment Scale HR Growth Incentives Friday, February 27, 2009
  29. 29. Environmental Scan Develop an e-Learning Strategy that Fits Your Culture and Mission Friday, February 27, 2009
  30. 30. e-Learning Delivery Options World Campus (External to University) e- Learning Cooperative (24 Campuses) UP Friday, February 27, 2009
  31. 31. Potential Online Enrollments Spring 2009 Enrollment Potential UP 4535 World Campus 615 e-Learning 390 Cooperative Total 5540 UP World Campus e-Learning Cooperative Friday, February 27, 2009
  32. 32. Revenue Potential Per 100 Students Friday, February 27, 2009
  33. 33. Identifying an Online Balance Spring 2009 5,000 $600,000 $563,795 4,535 3,750 $450,000 2,500 $300,000 1,250 $150,000 $76,050 615 390 0 $0 UP e-Coop WC UP e-Coop WC Revenue Potential Enrollment Potential Friday, February 27, 2009
  34. 34. Policies Help Set Expectations by Establishing Policies and Procedures to Support Effort Friday, February 27, 2009
  35. 35. Protecting Yourself with Policies Protect Intellectual Property ✤ MOU and Courseware Copyright Agreement • Deal with Copyright ✤ TEACH Act vs. Fair Use • Plan for Continuous Quality Improvement (e-LCQUI) ✤ Friday, February 27, 2009
  36. 36. Design and Delivery Approach Develop an Instructional Design and Development Approach that Fits Your Culture Friday, February 27, 2009
  37. 37. Risks and Challenges With Traditional Approaches LMS/CMS’s Change ✤ Outages -- Planned and Unplanned ✤ Creative Design Limitations ✤ Limited Sharability of Content ✤ Limited Media Integration ✤ Friday, February 27, 2009
  38. 38. Course Content Course Communication OR Friday, February 27, 2009
  39. 39. Course Interface Faculty Content Published Content Friday, February 27, 2009
  40. 40. Interface Design Standards Friday, February 27, 2009
  41. 41. Structural Approach Create a Structural Approach That Will Help You Communicate Course Development Expectations Friday, February 27, 2009
  42. 42. Courses are a series of instructional sequences Units Weeks Lessons Modules etc...... Friday, February 27, 2009
  43. 43. An instructional sequences is a series of pages 1 2 3 4 5 Lesson Friday, February 27, 2009
  44. 44. A page is the lowest level learning object in a course Page Friday, February 27, 2009
  45. 45. A page can be categorized as Landing Page Content Directional Page Assignment Course Orientation Syllabus List of Readings Friday, February 27, 2009
  46. 46. Pages are constructed by integrating instructional elements Content Poll Submit Lists Friday, February 27, 2009
  47. 47. Enrollment Scale Identifying a plan for scaling enrollments will pay dividends in the future Friday, February 27, 2009
  48. 48. Underlying Assumption 1 Instructor/TA:100 Students Add Sections Add TAs to Add Sections Add Sections with TAs and a Increase Section with Instructors with TAs Master Instructor Size ++ Instructor +++ TAs or ++ ++ Adjunct Students 100 100 100 100 100 100 100 100 100 100 300 300 300 300 Friday, February 27, 2009
  49. 49. HR Growth Develop a Model for Determining Future Human Resources Needs Friday, February 27, 2009
  50. 50. ID Resource Justification Model Working Assumptions ID&D Task % of Time Allocation Hours Spent Per Week Course Development 30 12 Pilot 15 6 Maintenance 5 2 Total 50 20 Friday, February 27, 2009
  51. 51. ID Resource Justification Model by Course Load * Course Maintenance * PIlot Offerings New Course Development * Represents the need for a New ID Friday, February 27, 2009
  52. 52. ID Resource Justification Model by Hours Spent Weekly 114 106 98 90 78 Course Maintenance PIlot Offerings New Course Development 46 16 Friday, February 27, 2009
  53. 53. Incentives Determine What is Motivating the Faculty and Administration and Develop Appropriate Incentives Friday, February 27, 2009
  54. 54. What are Peoples Incentives for Undertaking e-Learning ✤ What is the motivation for there interest revenue • build in efficiencies • ✤ What are the incentives to undertake financial • freeing up time • Friday, February 27, 2009
  55. 55. E-Learning Faculty Fellowships Engage and support faculty in the collaborative ✤ development scholarly materials Can take any of three forms ✤ 1. Create e-Learning courseware or programmatic e- Learning offerings 2. Help revise existing e-Learning courseware 3. Investigate how teaching and learning can be improved through the use of technology Friday, February 27, 2009

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