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Treat a presentation like an ad
 

Treat a presentation like an ad

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    Treat a presentation like an ad Treat a presentation like an ad Presentation Transcript

    • [email_address] TREAT YOUR PRESENTATION LIKE AN AD
      • Determine what your key message is
      [email_address]
      • Who
      • The audience
      • The target
      • Why
      • are you
      • standing in front
      • of these people?
      WHAT: YOUR MESSAGE Target & Position your Ideas the 5 w’s
      • Identify the key support, and
      • them in a meaningful way
      [email_address] CREATE YOUR STORY
              • That’s your structure!
      [email_address] BUT…how are you going to tell it so the audience stays with you????
    • [email_address] intro Idea 1 Idea 2 conclusion A CLASSICAL presentation
    • [email_address] what body development conclusion A DYNAMIC presentation
      • Take your ideas and illustrate them…
      • … Use techniques to create strong
      • word images
      [email_address] CREATE “STICKING” POWER
    • [email_address] AND GO FOR IT http://say-it-in-english.fr