Treat a presentation like an ad

442 views
386 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
442
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Treat a presentation like an ad

  1. 1. [email_address] TREAT YOUR PRESENTATION LIKE AN AD
  2. 2. <ul><li>Determine what your key message is </li></ul>[email_address] <ul><li>Who </li></ul><ul><li>The audience </li></ul><ul><li>The target </li></ul><ul><li>Why </li></ul><ul><li>are you </li></ul><ul><li>standing in front </li></ul><ul><li>of these people? </li></ul>WHAT: YOUR MESSAGE Target & Position your Ideas the 5 w’s
  3. 3. <ul><li>Identify the key support, and </li></ul><ul><li>them in a meaningful way </li></ul>[email_address] CREATE YOUR STORY
  4. 4. <ul><ul><ul><ul><ul><li>That’s your structure! </li></ul></ul></ul></ul></ul>[email_address] BUT…how are you going to tell it so the audience stays with you????
  5. 5. [email_address] intro Idea 1 Idea 2 conclusion A CLASSICAL presentation
  6. 6. [email_address] what body development conclusion A DYNAMIC presentation
  7. 7. <ul><li>Take your ideas and illustrate them… </li></ul><ul><li>… Use techniques to create strong </li></ul><ul><li>word images </li></ul>[email_address] CREATE “STICKING” POWER
  8. 8. [email_address] AND GO FOR IT http://say-it-in-english.fr

×