Treat a presentation like an ad

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  • 1. [email_address] TREAT YOUR PRESENTATION LIKE AN AD
  • 2.
    • Determine what your key message is
    [email_address]
    • Who
    • The audience
    • The target
    • Why
    • are you
    • standing in front
    • of these people?
    WHAT: YOUR MESSAGE Target & Position your Ideas the 5 w’s
  • 3.
    • Identify the key support, and
    • them in a meaningful way
    [email_address] CREATE YOUR STORY
  • 4.
            • That’s your structure!
    [email_address] BUT…how are you going to tell it so the audience stays with you????
  • 5. [email_address] intro Idea 1 Idea 2 conclusion A CLASSICAL presentation
  • 6. [email_address] what body development conclusion A DYNAMIC presentation
  • 7.
    • Take your ideas and illustrate them…
    • … Use techniques to create strong
    • word images
    [email_address] CREATE “STICKING” POWER
  • 8. [email_address] AND GO FOR IT http://say-it-in-english.fr