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Converse

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New Media Marketing proposal for Converse

New Media Marketing proposal for Converse

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Converse Converse Presentation Transcript

  • Converse
    Something for Everybody
    A New media Marketing Proposal
  • Strengths
    Weaknesses
    Appeal
    Trustworthy
    Variety
    Creativity
    Online Presence
    Niche Market
    Price
    Sizes
    Opportunities
    Threats
    Design your Own
    Fashion Trends
    Uniqueness
    Fashion Trends
    Competitors
    The Economy
  • Goals
    Go Viral
    Gain Users
    Become Social Media Savvy
    Increase Online Sales
  • C nverse;SomethingforEvery ne
  • Whose purchasing Converse?
    The Optimistic Rebel
    Why?
    The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them.
    Independent
    looking to be different, irreverent and creative.
  • Current Social Media
  • What’s your Converse?
  • Monitoring Success
    Increases in Likes on Facebook
    Increased number of followers on Twitter
    “What’s your Converse” submissions
  • Budget
    Our budget is going to be $750,000 to implement this in the first year.
  • Timeline
    6 months
    Introduce What’s your Converse
    Update Facebook
    Update Twitter
    8 months
    See progress of followers and likes
    Number of Viral Submissions
    1 year
    Overall progress