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Converse
 

Converse

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New Media Marketing proposal for Converse

New Media Marketing proposal for Converse

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    Converse Converse Presentation Transcript

    • Converse
      Something for Everybody
      A New media Marketing Proposal
    • Strengths
      Weaknesses
      Appeal
      Trustworthy
      Variety
      Creativity
      Online Presence
      Niche Market
      Price
      Sizes
      Opportunities
      Threats
      Design your Own
      Fashion Trends
      Uniqueness
      Fashion Trends
      Competitors
      The Economy
    • Goals
      Go Viral
      Gain Users
      Become Social Media Savvy
      Increase Online Sales
    • C nverse;SomethingforEvery ne
    • Whose purchasing Converse?
      The Optimistic Rebel
      Why?
      The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them.
      Independent
      looking to be different, irreverent and creative.
    • Current Social Media
    • What’s your Converse?
    • Monitoring Success
      Increases in Likes on Facebook
      Increased number of followers on Twitter
      “What’s your Converse” submissions
    • Budget
      Our budget is going to be $750,000 to implement this in the first year.
    • Timeline
      6 months
      Introduce What’s your Converse
      Update Facebook
      Update Twitter
      8 months
      See progress of followers and likes
      Number of Viral Submissions
      1 year
      Overall progress