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Google Analytics
 

Google Analytics

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    Google Analytics Google Analytics Presentation Transcript

    • Google Analytics
      Measure | Track | Report
    • Introduction
      "you can't manage what you can't measure.“
      Deming
    • Measurement
      In today’s ultra competitive business environment you need to be sharply conscious of what is happening on your business website
      Google Provides the prefect free tool to allow you measure website activity
      It needs to measure many different types of activity on your business website
    • Installation
      https://www.google.com/analytics
      Simply installed after head of website code
      Automatically sends data to a portal that can be accessed by you, your clients and interested parties
      Measures a wide range of data and information
    • Statistics and Information Gathered
      Site Usage
      Number of visits (unique)
      Pageviews – which pages people looked at
      Pages per visit – how many unique pages people visited
      Bounce Rate
      Traffic Source Overview
      Direct (typing in URL)
      Search (from main search engines)
      Referring Links (through links from other media)
      Bounce Rate – how long people stayed on site
      Average Time on site
      Number of new Visits
    • Where Visitors Come From and Go
      Map showing where your visitors come from
      Most popular pages and...
      What Keywords they are finding your site from the search engines.
    • Clicks v Page Views v Unique Page Views
      Clickscolumn in your reports indicates how many times your advertisements were clicked by visitors
      Visitsindicates the number of unique sessions initiated by your visitors
      Visitsrepresent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.7
      A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code.
      If a visitor hits reload after reaching the page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view will be recorded as well.
    • Tip of the Iceberg
      You can dig down into each piece of data and understand the complete behaviour of your visitors
      Entrance sources
      Where they go after first page
      On page analysis
      Click Patterns
    • Reporting and Email
      Email reports can be setup to automatically email reports in CSV, XML or PDF to a distribution either as a one off or automated daily, weekly or monthly
      Customised Dashboards can be created from lower information to allow you focus on particular areas and statistics
    • Summary
      Simple Setup
      Powerful Information Source
      Free to use
      Powerful Site Management and Tracking Tool
      Unlimited number of websites can be tracked
    • Glossary
      Bounce Rate
      Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page
      Page View
      A page view is an instance of a page  being loaded by a browser. Google Analytics logs a page view each time that the tracking code is executed.