Google Analytics<br />Measure | Track | Report<br />
Introduction<br />"you can't manage what you can't measure.“<br />Deming<br />
Measurement<br />In today’s ultra competitive business environment you need to be sharply conscious of what is happening on your business website<br />Google Provides the prefect free tool to allow you measure website activity<br />It needs to measure many different types of activity on your business website<br />
Installation<br />https://www.google.com/analytics<br />Simply installed after head of website code<br />Automatically sends data to a portal that can be accessed by you, your clients and interested parties<br />Measures a wide range of data and information<br />
Statistics and Information Gathered<br />Site Usage<br />Number of visits (unique)<br />Pageviews – which pages people looked at<br />Pages per visit – how many unique pages people visited<br />Bounce Rate<br />Traffic Source Overview<br />Direct (typing in URL)<br />Search (from main search engines)<br />Referring Links (through links from other media)<br />Bounce Rate – how long people stayed on site<br />Average Time on site<br />Number of new Visits<br />
Where Visitors Come From and Go<br />Map showing where your visitors come from<br />Most popular pages and...<br />What Keywords they are finding your site from the search engines.<br />
Clicks v Page Views v Unique Page Views<br />Clickscolumn in your reports indicates how many times your advertisements were clicked by visitors<br />Visitsindicates the number of unique sessions initiated by your visitors<br />Visitsrepresent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.7<br />A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code.<br />If a visitor hits reload after reaching the page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view will be recorded as well.<br />
Tip of the Iceberg<br />You can dig down into each piece of data and understand the complete behaviour of your visitors<br />Entrance sources <br />Where they go after first page<br />On page analysis<br />Click Patterns<br />
Reporting and Email<br />Email reports can be setup to automatically email reports in CSV, XML or PDF to a distribution either as a one off or automated daily, weekly or monthly<br />Customised Dashboards can be created from lower information to allow you focus on particular areas and statistics<br />
Summary<br />Simple Setup<br />Powerful Information Source<br />Free to use<br />Powerful Site Management and Tracking Tool<br />Unlimited number of websites can be tracked<br />
Glossary<br />Bounce Rate<br />Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page<br />Page View<br />A page view is an instance of a page being loaded by a browser. Google Analytics logs a page view each time that the tracking code is executed. <br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.