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Google Analytics Presentation Transcript

  • 1. Google Analytics
    Measure | Track | Report
  • 2. Introduction
    "you can't manage what you can't measure.“
    Deming
  • 3. Measurement
    In today’s ultra competitive business environment you need to be sharply conscious of what is happening on your business website
    Google Provides the prefect free tool to allow you measure website activity
    It needs to measure many different types of activity on your business website
  • 4. Installation
    https://www.google.com/analytics
    Simply installed after head of website code
    Automatically sends data to a portal that can be accessed by you, your clients and interested parties
    Measures a wide range of data and information
  • 5. Statistics and Information Gathered
    Site Usage
    Number of visits (unique)
    Pageviews – which pages people looked at
    Pages per visit – how many unique pages people visited
    Bounce Rate
    Traffic Source Overview
    Direct (typing in URL)
    Search (from main search engines)
    Referring Links (through links from other media)
    Bounce Rate – how long people stayed on site
    Average Time on site
    Number of new Visits
  • 6. Where Visitors Come From and Go
    Map showing where your visitors come from
    Most popular pages and...
    What Keywords they are finding your site from the search engines.
  • 7. Clicks v Page Views v Unique Page Views
    Clickscolumn in your reports indicates how many times your advertisements were clicked by visitors
    Visitsindicates the number of unique sessions initiated by your visitors
    Visitsrepresent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.7
    A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code.
    If a visitor hits reload after reaching the page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view will be recorded as well.
  • 8. Tip of the Iceberg
    You can dig down into each piece of data and understand the complete behaviour of your visitors
    Entrance sources
    Where they go after first page
    On page analysis
    Click Patterns
  • 9. Reporting and Email
    Email reports can be setup to automatically email reports in CSV, XML or PDF to a distribution either as a one off or automated daily, weekly or monthly
    Customised Dashboards can be created from lower information to allow you focus on particular areas and statistics
  • 10. Summary
    Simple Setup
    Powerful Information Source
    Free to use
    Powerful Site Management and Tracking Tool
    Unlimited number of websites can be tracked
  • 11. Glossary
    Bounce Rate
    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page
    Page View
    A page view is an instance of a page  being loaded by a browser. Google Analytics logs a page view each time that the tracking code is executed.