Location, location, location X X X Content, Content, Content
The Web is about content, content, content and that content is increasingly dynamic and interactive, with users being given more opportunities to control and manipulate that content. What we’ll learn to today is why the rallying cry “Content, content, content” is inseparable from another rallying cry “Standards, standards, standards.”
Information overload – for users, for search engines, for apps
"… most information on the Web is designed for human consumption, and … the structure of the data is not evident to a robot browsing the web. … the Semantic Web approach instead develops languages for expressing information in a machine processable form.“ -- Tim Berners-Lee
From the Semantic Web road map: http://www.w3.org/DesignIssues/Semantic.html
Web 3.0? The name is controversial, probably because people became disillusioned with the way Web 2.0’s meaning was diluted or outright undermined.
World Cup Kickoff http:// www.worldcupkickoff.com / Lifehackers first promoted this tool, a story later picked up by Yahoo! News. Mon May 22, 4:00 PM ET The World Cup, one of the world's most watched sporting events, is almost upon us. If you've ever tried to follow your favorite team through the Cup you know that it can sometimes be difficult to know when they're on. World Cup Kickoff can help. World Cup KickOff is all you will ever need for knowing all the match details for the upcoming World Cup 2006. Whether you use your mobile phone, MS Outlook, Apple iCal or Mozilla Calendar, you can download and keep all the fixtures you are interested in so you will never miss a single game! Next tip? We'll show you how to get up at 2 AM to watch your matches.
We publish a site once with (X)HTML enhanced by microformats
Using the hooks provided by microformats, the content can be converted into any other format that might be needed.
There’s no need to create and maintain separate data files for machine data or exchange (e.g., no need for separately maintained XML feeds, RSS feeds, Atom feeds, JSON, etc. Instead, if a third party wants to data or information, they just use an existing converter or write their own. It’s a standard – a lingua franca – that emerged like the original lingua franca from trade and exchange
Another relationship would be link rel = “tag” By adding rel = "tag" to a hyperlink, a page indicates that the destination of that hyperlink is an author-designated "tag" (or keyword/subject) for the current page.
Rel (relationship) tags make the content more meaningful and, therefore, make it easier to do content-specific searching. Already in use:
Technorati Tags http:// technorati.com /tag/
Operator Plug-in for Firefox https://addons.mozilla.org/en-US/firefox/addon/4106
The purpose – so content can be read and understood by people, but can also be retrieved and extracted by machines for the purposes of indexing, searching for, saving, cross-referencing that information for people. are designed for humans first, machines second are a simple, open data format extend already existing, agreed upon standards development starts with POSH – P lain O ld S emantic H TML allow for publishing and sharing information in structured, meaningful ways “ enable users to own, control, move and share their data on the web.“ -- according to Emily Lewis, a microformat evangelist who’s written Microformats Made Simple