"Mobile is the fastest and cheapest way to reach the largest number of people. There are billions of people…who still don't have access to the Internet. And we think mobile presents the biggest opportunity to get them on the Internet.“
Chris Sacca, Head of Special Initiatives, Google
Trends: Smart Phones According to Nielsen and Opus Research , smart phones comprised 15% of the US handset market at the end of 2009. Forrester says the figure is 15% Nielsen also thinks that smart phones usage will grow rapidly, crossing the 50% threshold by 2011. “ In Q3 2009, historically the slowest phone quarter, more than 25% of all phones sold were smartphones. Expect Q4 to have more than 40% of new phones sold be smart devices. …Smartphones are on track to be the majority of phones in the U.S. by 2011. … We see smartphones crossing 50% of the market by the middle of 2011, roughly equal to 150 million users.
The mobile web is more fragmented by competition, market churn, and proprietary turf wars among carriers, manufacturers, service providers than the Web, which has become stable since the browser wars of the late ’90s