Social Networking Presentation ShowPresentation Transcript
Welcome to the
Member Appreciation & Networking Day
Social Media for Real Estate
What is Social Media?
Web 1.0 vs Web 2.0 The Difference?
Where is Social Media?
What is your Social Currency?
social attitudes, orientations or behaviors which take the interests, intentions or needs of other people into account - Wikipedia
Spend some time getting to know others.
Produce information of interest and benefit to them.
Share it and make it easy for others to do the same.
Listen and respond. Ask questions.
Do not spend most of the time talking about yourself.
That’s being social.
How do you “Be Social”
Experience is the best teacher
Practice practice practice
Learn and apply to your business
It’s about PROGRESS, not PERFECTION
Share yourself with Social Media!
Social Media - It’s all about YOU !
What is Social Media? Web 1.0 Read Web 2.0 Interact
What is Social Media? Web 1.0 Read
What is Social Media? Web 2.0 Interact
Owning Sharing & Collaborating What is Social Media? Web 1.0 Web 2.0
What is Social Media? Joihardiman ******** Web 1.0 Owning
36 million views
Can be shared on various
sites with just a click
What is Social Media? Web 2.0 Sharing & Collaborating
Place Placeless Where is Social Media? Web 1.0 Web 2.0
Where is Social Media? In 2000, Media outlets such as Headline News and CNN could only be found on cable or a basic website like cnn.com. Web 1.0 Place
Where is Social Media? Web 2.0 Placeless
All ideas compete on an equal footing .
Contribution counts for more than credentials.
Leaders serve rather than preside .
Tasks are chosen, not assigned .
Power comes from sharing information, not hoarding it.
Where is Social Media?
Where is Social Media? Facebook Twitter Linkedin
Social Media’s placelessness will erase the line between the virtual world and the physical world.
Social Media and Real Estate
A Match made in Heaven!
How do we use Social Media to be a more productive, informed Real Estate agent?
Build your Network
Join Groups and Causes
View Friends of Friends and befriend them
“ People you may Know” Facebook prompt
Create a Profile Badge to post on other sites
Post Links in your profile
Post Photos and build Photo Albums
Create Lists from your Sphere of Influence
Different Sphere of Influence contacts, can become Lists on Facebook. You can then use target marketing to appeal to a specific lists of contacts.
Possible Facebook Lists to create:
Baseball Team Church Groups
Football Team Bowling Team
Soccer Team Bunko Group
Dance Team Book Club
Cheer Squad Flower Club
Gymnastics Team Country Club Members
Alumni Groups –College & High School
Post Links on Facebook
The more you POST, the more you are seen!
Once you post a link, your friends can see the link, they can send it to their friends, and so on. At this point it becomes “Viral” (It Spreads)
If you want to be viewed as a specialist in a certain niche market. Do the research, post the link on your page… others will then see you as the expert! (i.e…Highrise Condos, Golf Course properties, ABC Subdivision) Get informed then SHARE !
Create Photo Albums on Facebook
Create a Photo Album for each of your listings
Name the Album, as the address of the home
Include a link to a .pdf file of the brochure. Interested buyers can download and print the brochure direct from your facebook page
Tag yourself in the listing photo, then the photo will show up in all your friends pages.
Create Groups on Facebook
A new way to Farm your area! Let others do the work for you.
Create GROUPS… a few to consider:
Subdivision or Neighborhood
Place links to area resources
Data from Sold and Listed Homes in the area
School information for the area
Utility Department information
Link to a mapping application (i.e. google maps, etc)
HOA meeting notes and activity
Post photos of the area, Parks, Walking Trails, Pool, Playground
Your Facebook Group Page can become a “One Stop” shop for the subdivision or neighborhood
(Make sure you have the “Groups” application downloaded on your facebook page)
Other Groups to consider
Alumni Group (College, High School)
Post old photos, newspaper articles, updates on classmates
Neighborhood Dog/Cat Lover’s
Photos of pets, funny stories, lost or missing pets, pet sitters
Get togethers, block parties, yard sales/garage sales, photos, babysitters in neighborhood, homeowners phone numbers and email address
What is Facebook?
Facebook is a free-access social networking website. Facebook users may choose to join one or more networks , organized by city, workplace, school, and region. These networks help users connect with members of the same network . Users can also connect with friends , giving them access to their friends' profiles. Users can become Fans of company profiles , giving them access to information posted on the company page.
The 35-54 year old demo is growing fastest , with a 276.4% growth rate in the past 6 months
The 55+ demo is not far behind with a 194.3% growth rate
The 25-34 year old population on Facebook is doubling every 6 months
There are more females (55.7%) than males (42.2%) on Facebook.
More than 200 Million users
More than 100 Million users log on at least once a day.
Average user has 120 friends on the site
More than 3.5 billion minutes are spent on site everyday!
Who uses Facebook? istrategylabs.com/2009-facebook-demographics-and-statistics-report
FMLS Facebook Fan Page
Sign Up for Facebook ! joihardiman Your Email Password Male/Female Birthday Click Sign Up
Check in at least once a day
It’s ok to NOT be friends with everyone
Explore applications, profiles, pages and groups
Socialize with others on site, including other agents
Share a “Good Day” story
Share informative articles i.e. Real Estate, Hobbies, Traveling,
What is LinkedIn?
LinkedIn is the world’s largest professional network with over 37 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
Over 37 million registered users
Growing by over 1 million users every 17 days
Twelve million people visit the site every month
The site represents members in over 150 different industries
FMLS Linkedin.com Profile
FMLS Group Members
Keep profile up to date
Recognize professional nature
Answer questions, join discussions
Sign up for update alerts
What is Twitter?
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
Older than you think…
The largest demographic visiting Twitter.com are 35- to 49-year-olds , comprising 42% of all visitors.
Median age of a twitter user is 31 .
10 percent of Twitter users are between 55 and 64 , the same percentage as between 18 and 24 .
Who uses Twitter?
Pick a User Name Select password Sign in….You are ready to TWEET
Give thought to your username
Be sure to include your city and short description of yourself in your profile
Follow a variety of people, brands and organizations
Reply to others with “@” replies to start or continue conversations
Social currency is like a good joke. When a bunch of friends sit around and tell jokes, what are they really doing? Sharing something they think others will like. And what are most of us doing when we listen to a joke? Trying to memorize it so that we can share it with someone else. The joke itself is social currency. We hear it. We like it. We want to share it. What is Social Currency?
Data? Statistics in your farming area. Expertise? How to buy REO properties. What is your niche market Industry info? Interest rate changes. Stimulus money for homeowners. Tips? Preparing a home to show. Trends? Buyers Market or Sellers Market Identify you Social Currency? What Social Currency can you share with the world?
Who have you engaged with? Why?
What don’t you like? Why?
Where do you seem to spend the most time? Why?
When have you turned to one over the other? Why?
How do you engage differently? Why?
Evaluate each site
Marketing your Social Media sites
Put your social media site addresses everywhere
Build an Agent Brochure
As a technology savvy agent, I am a member of several Social Media sites. I take
today’s technology very seriously as more and more people are using it.
I have learned to use these sites as a powerful business tool that gets exposure
to hundreds of people directly, and thousands of people indirectly.
One of the Social Media sites I use is Facebook. Facebook has over 200 million
people on the site worldwide. For this reason, we can’t ignore it. I use my
presence on the Social Media sites to enhance and strengthen all the other
marketing activities I do.
For instance on Facebook, I post your listing to the site, I then create a Photo Album and
title the Album as your property address. Once I upload the photos of your home, an
interested buyer can click to print a brochure right from the site! Search Engines love Social
Media sites and make it more likely for someone to find your home on the web.
In addition, if you have a Social Media profile, I would like to join your Network of friends and have you
join mine. Then you can follow my marketing activities for your home and others online.