Using Social Media To Improve Job Search

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Using Social Media To Improve Job Search

  1. 1. Using Social Media to Improve Job Search<br />Keith Cobb<br />Interactive Marketing and Social Media Leader<br />www.linkedin.com/in/keithcobb<br />
  2. 2. Your Payoff<br />Understand sites to help in your job search<br />Uncover best practices to improve your search <br />Create an action plan of activities to help you reach more employers<br />Spur ideas for more approaches<br />This is not:<br />A how-to of job search sites<br />A complete rundown of ALL social media sites<br />An endorsement of any specific product<br />
  3. 3. Agenda<br />Protect Your Personal Brand<br />Build Your Social Media Hub and Spokes<br />Ideas to Build Your Network<br />Strategies to Search for Jobs<br />Ways to Improve Your Visibility<br />
  4. 4. Social Media Marketing Strategy<br />BRANDING<br />INFLUENCERS<br />CONSUMERS<br />FULFILL-MENT<br />SALE SUPPORT<br />SALE SUPPORT<br />SALE SUPPORT<br />
  5. 5. Social Media Job Search Strategy<br />PERSONAL BRAND<br />REFERRALS<br />HIRING MANAGERS<br />PROFILE/RESUME<br />EXAMPLE<br />EXAMPLE<br />EXAMPLE<br />
  6. 6. Social Media Job Search Strategy<br />PERSONAL BRAND<br />HIRING MANAGERS<br />
  7. 7. Protect Your Personal Brand – Why It Matters<br />70% of employers have rejected candidates based on online content<br />85% say positive online image influenced decision to hire<br />… having no online image leaves an impression too! <br />Allows you to proactively address potential issues<br />
  8. 8. Protect Your Personal Brand – Google Yourself<br />Search by various forms of your name and city/state<br />Look about 3 pages deep<br />You may not be able to resolve all issues<br />
  9. 9. Protect Your Personal Brand –Facebook<br />Review your profile picture<br />Consider setting privacy settings to “Friends Only”<br />During your job search, think about your postings and photos<br />
  10. 10. Protect Your Personal Brand – Other Ideas<br />Review your free credit report at www.annualcreditreport.com<br />On www.indiana.gov you can:<br />Access your driving record<br />Access your criminal record<br />There are fees<br />Check blog entries at www.blogpulse.com<br />
  11. 11. Build a Social Media Hub and Spokes – The Hub: LinkedIn<br />70 million professionals, 60% in the US<br />1 million company profiles<br />Executives from all Fortune 500 companies<br />Your objectives: Impressive professional profile and quality contacts<br />
  12. 12. Build a Social Media Hub and Spokes – The Hub: LinkedIn<br />
  13. 13. Build a Social Media Hub and Spokes – Spoke: Blog Spot<br />www.blogspot.com<br />Keep your blog professional<br />Highlight your knowledge of a specific topic, a subject you’ve researched, or a book you’ve read<br />Update periodically<br />
  14. 14. Build a Social Media Hub and Spokes – Spoke: YouTube<br />www.youtube.com<br />Tips:<br />2-3 minutes long<br />Use a non-distracting background<br />Professional clothes<br />Short introduction<br />Include resume info<br />End with contact info<br />
  15. 15. Build a Social Media Hub and Spokes – Spoke: Employers, Associations, and Your Portfolio<br />Make it easy to research your experience<br />Sites where you are favorably referenced are important<br />Include links to any positive content about you<br />
  16. 16. Ideas to Build Your Network -Generate Leads from Facebook<br />Search for friends at companies you are targeting<br />Send messages to friends<br />Use status posts<br />Update Your Wall <br />
  17. 17. Ideas to Build Your Network -Other Ideas<br />Use business cards – “Join my network at www.linkedin.com/in/keithcobb”<br />Add to e-mail signatures<br />Tweet<br />
  18. 18. Strategies to Search for Jobs – Job Sites<br />LinkedIn<br />www.linkedin.com<br />Alumni sites<br />The Ladders<br />www.theladders.com<br />USA Jobs (Government)<br />jobsearch.usajobs.gov<br />Indiana Career Connect <br />www.indianacareerconnect.com<br />Keep a list of companies you review each week<br />
  19. 19. Strategies to Search for Jobs<br />LinkedIn Free Service<br />LinkedIn shows you employees in your network<br />Look at the company profile<br />LinkedIn Pay Service<br />Your submission moves higher up the list<br />Send InMail to person who posted job<br />Send InMail to employees at the company<br />
  20. 20. Strategies to Search for Jobs<br />Facebook<br />Search Friends who are or have been employees<br />Update status and wall about opportunity<br />Twitter<br />Tweet about the opportunity<br />
  21. 21. Ways to Improve Your Visibility<br />LinkedIn DirectAds (jury is still out)<br />LinkedIn status updates are your billboard<br />Reply to other people’s status posts<br />Follow a company<br />Use Facebook and Twitter status updates<br />
  22. 22. Social Media Job Search Strategy<br />PERSONAL BRAND<br />HIRING MANAGERS<br />

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