To tweet or not to tweet: Exploring the role of social media in public health: Part II<br />Kevin A. Clauson, Pharm.D.<br ...
Objectives<br /><ul><li>Discuss wikis and virtual worlds for public health
Explore opportunities for PAHO with social media
Examine risks and benefits associated with Web 2.0 applications</li></li></ul><li>Social Media Tools<br />
Wikis and Public Health<br />
Wiki<br /><ul><li>“collaborative website whose content can be edited by anyone who has access to it”</li></ul>  – BMC Medi...
Wikis<br />Increasingly used by students AND healthcare professionals<br />
Frequency of Updates<br />
Wikipedia Information Quality<br /><ul><li>80 drug information questions used to assess Wikipedia and MDR
Wikipedia had 48 errors of omission (vs 14 with MDR)
Wikipedia process of editing significantly improved entries over time  (p=0.024)</li></ul>Ann Pharmacother 2008;42(12):181...
Wikipedia Coverage Analysis<br />Journal of Computer Mediated Communication 2008;13(2):429-40.<br />
JAMIA 2009;78(10):645-55.<br />Seventy <br />percent <br />of junior <br />physicians <br />visit <br />Wikipedia<br />JAM...
Wikipedia & MDs<br /><ul><li>Almost 50% of all US physicians who are online visit Wikipedia
2/3 of European online physicians use Wikipedia as a medical resourceat least monthly</li></ul>Taking the Pulse Europe v8....
Wikipedia Cited in Medline??<br />
A Word About… Digital Health Literacy<br />                            Literacy<br />Health Literacy<br />Digital Health L...
Readability of the Top 50 Prescribed Drugs in Wikipedia<br />Information written at:<br />Proceedings of Medicine 2.0 - 20...
Step Towards Improvement<br /><ul><li>Collaboration between Wikimedia and National Institutes of Health (NIH)
One day Wikipedia Academy held</li></li></ul><li>Risk/Benefit of Wikis<br /><ul><li>Institutional adoption has largely bee...
Issues with accuracy, dependability
Widening group of contributors may harness ‘wisdom of crowds’</li></li></ul><li>Wikis for PAHO?<br /><ul><li>Institutional...
Partnering with centres, NGOs, etc.</li></li></ul><li>Virtual Worlds & Public Health<br />
Universidad Argentina <br />de la Empresa<br />
Sede de la Pontificia Universidad Catolica de Peru<br />
A Fifth of the Cost, and No Jetlag<br />A Fifth of the Cost, No Jetlag<br />IBM Saved $320,000<br />
Addict Behav 2007;32(9):1769-86.<br />
Simulation in Disaster Medicine<br />e-DISTRICT CiPro - Proceedings of Mednet 2007<br />
Mass Prophylaxis Training<br />BiosecurBioterror 2008;6(1):36-44.<br />
BiosecurBioterror 2008;6(1):36-44.<br />
Play2Train<br />Int J Health Geogr 2007;6:51.<br />
Birth of a City<br />Photograph areas in neighborhoods<br />Draft sketches<br />Build on CeaseFire Island(s)<br />
CeaseFire Island & Isla<br />
Lancet Infect Dis 2007;7(9):625-9.<br />Virtual Game Worlds & Applied Epidemiology <br />
Lancet Infect Dis 2007;7(9):625-9.<br />
Geographic <br />Information Systems<br />Int J Health Geogr 2007;6:51.<br />Int J Health Geogr 2007;6:51.<br />
Does This Avatar Make Me Look Fat?<br />Study conducted in Second Life (SL)<br />Members of “facility’s Survey Group” were...
Risk/Benefit of Virtual Worlds<br /><ul><li>Offers flexibility for educational, organizational, and interventional initiat...
May require substantial investment (time & money), bandwidth and processing power</li></ul>Open Source versions available ...
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To tweet or not to tweet: Exploring the role of social media in public health: Part II

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This is Part II (wikis & virtual worlds) of a two-part presentation on social media and public health given at the Pan American Health Organization (PAHO) in Washington, DC in November 2009

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  • http://thumbs.dreamstime.com/thumb_357/1232913923n4u79s.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg
  • http://en.wikipedia.org/wiki/Main_Page http://www.medpedia.com/ www.smbrower.com/mediawiki/index.php/Main_Page http://askdrwiki.com/mediawiki/index.php?title=Physician_Medical_Wiki/
  • http://www.medpedia.com/
  • http://www.fluwiki.info/pmwiki.php?n=Main.Es-HomePage
  • http://www3.interscience.wiley.com/cgi-bin/fulltext/119414148/HTMLSTART
  • http://www.ncbi.nlm.nih.gov/pubmed/18701172
  • http://nihrecord.od.nih.gov/newsletters/2009/09_04_2009/story2.htm
  • http://secondlifegrid.net.s3.amazonaws.com/docs/Second_Life_Case_IBM_EN.pdf
  • http://rwjfblogs.typepad.com/pioneer/2008/12/more-from-candice-kane-of-ceasefire.html
  • http://solutionproviders.secondlife.com/provider/show/id/363SlCC2007 UIC-CADE
  • https://journals.tdl.org/jvwr/article/view/621/495
  • http://www.slideshare.net
  • To tweet or not to tweet: Exploring the role of social media in public health: Part II

    1. 1. To tweet or not to tweet: Exploring the role of social media in public health: Part II<br />Kevin A. Clauson, Pharm.D.<br />Associate Professor<br />
    2. 2. Objectives<br /><ul><li>Discuss wikis and virtual worlds for public health
    3. 3. Explore opportunities for PAHO with social media
    4. 4. Examine risks and benefits associated with Web 2.0 applications</li></li></ul><li>Social Media Tools<br />
    5. 5.
    6. 6. Wikis and Public Health<br />
    7. 7. Wiki<br /><ul><li>“collaborative website whose content can be edited by anyone who has access to it”</li></ul> – BMC Medical Education 2006;6:41.<br /><ul><li>“A wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser”</li></ul>Wikipedia<br />
    8. 8. Wikis<br />Increasingly used by students AND healthcare professionals<br />
    9. 9.
    10. 10. Frequency of Updates<br />
    11. 11. Wikipedia Information Quality<br /><ul><li>80 drug information questions used to assess Wikipedia and MDR
    12. 12. Wikipedia had 48 errors of omission (vs 14 with MDR)
    13. 13. Wikipedia process of editing significantly improved entries over time (p=0.024)</li></ul>Ann Pharmacother 2008;42(12):1814-21.<br />
    14. 14. Wikipedia Coverage Analysis<br />Journal of Computer Mediated Communication 2008;13(2):429-40.<br />
    15. 15. JAMIA 2009;78(10):645-55.<br />Seventy <br />percent <br />of junior <br />physicians <br />visit <br />Wikipedia<br />JAMIA 2009;78(10):645-55.<br />
    16. 16. Wikipedia & MDs<br /><ul><li>Almost 50% of all US physicians who are online visit Wikipedia
    17. 17. 2/3 of European online physicians use Wikipedia as a medical resourceat least monthly</li></ul>Taking the Pulse Europe v8.0 – <br />Manhattan Research<br />
    18. 18. Wikipedia Cited in Medline??<br />
    19. 19. A Word About… Digital Health Literacy<br /> Literacy<br />Health Literacy<br />Digital Health Literacy<br />
    20. 20. Readability of the Top 50 Prescribed Drugs in Wikipedia<br />Information written at:<br />Proceedings of Medicine 2.0 - 2009<br />Study<br />Literacy<br />4th to 6th<br />grade<br />easy<br />7th to 9th<br />grade<br />average<br />above 9th grade<br />difficult<br />NCES. Sept 2006<br />Respir Care. 2008 Oct;53(10):1310-5. <br />
    21. 21.
    22. 22.
    23. 23. Step Towards Improvement<br /><ul><li>Collaboration between Wikimedia and National Institutes of Health (NIH)
    24. 24. One day Wikipedia Academy held</li></li></ul><li>Risk/Benefit of Wikis<br /><ul><li>Institutional adoption has largely been internal
    25. 25. Issues with accuracy, dependability
    26. 26. Widening group of contributors may harness ‘wisdom of crowds’</li></li></ul><li>Wikis for PAHO?<br /><ul><li>Institutional policies, guidelines, procedures</li></ul>Customize for differing editing capacities<br /><ul><li>Programmatic initiatives with information dissemination and engaging stakeholders
    27. 27. Partnering with centres, NGOs, etc.</li></li></ul><li>Virtual Worlds & Public Health<br />
    28. 28.
    29. 29.
    30. 30. Universidad Argentina <br />de la Empresa<br />
    31. 31. Sede de la Pontificia Universidad Catolica de Peru<br />
    32. 32. A Fifth of the Cost, and No Jetlag<br />A Fifth of the Cost, No Jetlag<br />IBM Saved $320,000<br />
    33. 33. Addict Behav 2007;32(9):1769-86.<br />
    34. 34. Simulation in Disaster Medicine<br />e-DISTRICT CiPro - Proceedings of Mednet 2007<br />
    35. 35. Mass Prophylaxis Training<br />BiosecurBioterror 2008;6(1):36-44.<br />
    36. 36. BiosecurBioterror 2008;6(1):36-44.<br />
    37. 37. Play2Train<br />Int J Health Geogr 2007;6:51.<br />
    38. 38.
    39. 39. Birth of a City<br />Photograph areas in neighborhoods<br />Draft sketches<br />Build on CeaseFire Island(s)<br />
    40. 40. CeaseFire Island & Isla<br />
    41. 41. Lancet Infect Dis 2007;7(9):625-9.<br />Virtual Game Worlds & Applied Epidemiology <br />
    42. 42. Lancet Infect Dis 2007;7(9):625-9.<br />
    43. 43. Geographic <br />Information Systems<br />Int J Health Geogr 2007;6:51.<br />Int J Health Geogr 2007;6:51.<br />
    44. 44. Does This Avatar Make Me Look Fat?<br />Study conducted in Second Life (SL)<br />Members of “facility’s Survey Group” were recruited<br />Interviewers and subjects were avatars<br />JVW Research 2009;2(2).<br />
    45. 45. Risk/Benefit of Virtual Worlds<br /><ul><li>Offers flexibility for educational, organizational, and interventional initiatives
    46. 46. May require substantial investment (time & money), bandwidth and processing power</li></ul>Open Source versions available (e.g. AliveX3D)<br /><ul><li>As tech costs decrease, may mirror HIT with long-term savings after upfront costs</li></ul>J Med Internet Res 2008;10(3):e26.<br />
    47. 47. Virtual Worlds for PAHO?<br /><ul><li>Hold eco-friendly and immersive (high stakes) meetings spanning all of the Americas</li></ul>May also confer financial benefits<br /><ul><li>Partner in initiatives for interventional programs to combat violence, obesity, etc.</li></li></ul><li>Virtual Worlds for PAHO?<br /><ul><li>Train personnel and coordinators for disaster preparedness
    48. 48. Promote educational initiatives on AIDS, dengue, smoking cessation, etc. for member states
    49. 49. Research in disease modeling, Web GIS data analysis, etc.</li></li></ul><li>Acknowledgments <br />Maged N KamelBoulos, PhD<br />Joan H. Dzenowagis, PhD<br />Francisco J. Grajales III<br />BertalanMesko, MD<br />Devin Pelcher, PharmDCand<br />Ms. Anna Lucia Ruggiero<br />Qing Zeng-Treitler, PhD<br />
    50. 50. All images are credited via the journal citation at the bottom of the slide or sourced in the notes tabImages that are not credited are licensed for use<br />
    51. 51. The slides for Part I of this presentation by Cisco Grajalesare available at: http://bit.ly/4RxFW5 <br />
    52. 52. Thank you for your time!<br />clauson@nova.edu<br />@kevinclauson<br />

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