2. Objectives
• Define basic terminology for mobile health
(mHealth) and applications (apps)
• Review highest utility mobile phone apps
for pharmacy
• Discuss apps that can be used with or
recommended for patients
3. mHealth is the
use of mobile
devices and
global networks
to deliver health
services and
information
4. Access to
web-based
resources
How SmartPhones Are Changing Healthcare
for Consumers and Providers 2010
14. mHealth Devices
o iPhone
o Android
o Blackberry
o Windows
o iPad/TabletPC
o USB
o Fitbit
o Etc.
15. Smartphone OS Share
2% 3%
9%
38% Android
iPhone
21% BlackBerry
Windows
HP webOS
Other
27%
Source: Nielsen Mobile Insights 2011
16. Applications (apps)
Native app Web app
Device-specific Software in browser-
software designed rendered language
to run on its (i.e., surfing the web
OS/firmware (e.g., from your phone);
download Angry needs internet
Birds from App connectivity to work
Store onto iPhone)
“App” voted 2010 Word of the Year (ADA)
23. • Full drug, dx
state & protocol
suite
• Linked CME/CE
• FREE
24.
25. • No native app for
HP webOS (e.g.,
TouchPad)
• Web app is eMed
• App is actually
optimized browser
for Medscape
content
• Needs internet
connection to use!
26. • Micromedex Drug
Information
– Native app only for iOS
(Apple) [FREE]
• Web browsing/install
for other platforms
– Clinical Xpert
– mobileMicromedex
– Micromedex Mobile 2.0
• FREE for institutional
subscribers (& DI/iOS)
27.
28. Clinical
Pharmacology
No native app for
any platform/OS
Web browsing ONLY via login
51. 82% of
American
adults owns a
cell phone*
Owns
*Range: 57% (65+) to 90% (18-29) Does not own
Pew Cell Phones and American Adults 2010
52. Pew Internet Mobile Access 2010
87% of blacks
and Hispanics
own a cell phone*
*Compared to 80% of whites
53. Pew Internet Mobile Access 2010
Hispanics use
their phone to go
online and to text
more frequently
than any other
group*
*English-speaking Hispanics
54. Consumers want to use health apps
To keep track of
health information 48.5
To help manage
58.4
disease or drug
To gain information 91.1
0 20 40 60 80 100
Percent
Source: Consumer Health Information Corporation, April 2011 (n=395)
55. Consumers would most prefer to
receive a medication reminder via:
Phone call 1.3
Buzzing drug 2.5
vial
Email 15.2
Phone alarm 19.5
App 20.3
Text 41.1
message/SMS
0 20 40 60 80 100
Percent
Source: Consumer Health Information Corporation, April 2011 (n=395)
67. Summary Points
• mHealth may help extend pharmacy
services, drive change to the practice
model, and reach underserved populations
• Many opportunities for pharmacy exist in
mHealth, but we have to seek them out
• Apps offer a low entry point for clinical
utility and a way to engage with patients