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How Facebook and Twitter are Changing Healthcare

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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

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  • http://www.cartoonart.org/images/twitter.jpghttp://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg
  • http://www.nih.gov/news/health/nov2009/ncrr-02.htm
  • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  • http://www.facebook.comhttp://www.myspace.comhttp://www.ning.comhttp://www.linkedin.comhttp://www.hi5networks.com/blog/
  • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg
  • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php
  • http://www.youtube.com/watch?v=W-jB9RDN-mE
  • http://i.bnet.com/blogs/pepsi_max_3.jpg
  • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3
  • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049
  • http://ischool.umd.eduwww.hpvfactcheck.org
  • http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg
  • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg
  • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg
  • http://www.bc.edu/libraries/meta-elements/jpg/bclogo.jpghttp://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://www.co.lancaster.pa.us/shauns-site/lib/shauns-site/philadelphia-eagles-logo.jpg65039
  • http:www.proofpoint.com
  • http://www.twitip.com/twitter-tips-for-beginners-video/
  • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif
  • http://twitter.com/jensmccabe/status/3073739543
  • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
  • http://twitter.com/poikonen
  • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter
  • http://twitter.com/Walgreens
  • http://twitter.com/CVS_Cares
  • http://twitter.com/rankospharmacy
  • http://twitter.com/APhA_HCR
  • http://www.ignitelabs.com/pharmatwitter/
  • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg
  • http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg
  • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs
  • http://www.nasddds.org/PanFlu/H1N1.jpg
  • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg
  • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/
  • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://twitter.com/CVS_pharm/status/2794096289
  • http://twitter.com/ClinicalReader/statuses/2673399690
  • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png
  • http://www.slideshare.net
  • Transcript

    • 1. Kevin A. Clauson, Pharm.D. Associate Professor How and are Changing Healthcare
    • 2. Objectives  Define and differentiate between Web 1.0 and Web 2.0  Identify uses of Web 2.0 tools in healthcare  Explore pitfalls associated with the use of Web 2.0 applications
    • 3. What Does Web 2.0 Mean to You?
    • 4. Evolution of the Web • Web 1.0 (one-way Web)  Static, pull • Web 2.0 (two-way Web)  Dynamic, push  Collaborative, participatory • Web 3.0/3D/Semantic Web (TBD)
    • 5. Why should you care about Web 2.0?
    • 6. Reason #1 Well…your tax dollars did just help to fund $27 MILLION worth of projects that hope to build ‘Facebook for Scientists’ www.nih.gov/news
    • 7. Reason #2 Your aunt, niece, daughter or granddaughter might be one of the 106,000 people getting information from the Gardasil page on Facebook
    • 8. Reason #3 Your colleagues of tomorrow are immersed in these tools TODAY Acad Med 2009;84(11):1479-81.
    • 9. Reason #4 Web 2.0 tools are already being used by your patients to exchange information and help with smoking cessation, diabetes management, medication adherence, influenza alerts, etc.
    • 10. http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
    • 11. HOW FACEBOOK IS CHANGING: Social Expectations
    • 12. 17% of all time spent online in 2009 was on social networking sites! Nielsen – August 2009
    • 13. Navigating Social Networking
    • 14. What about the Dunbar Number? What about the Dunbar Number? Behavioral and Brain Sciences 1993; 16 (4):681-735.
    • 15. When Generations Collide!
    • 16. HOW FACEBOOK AND TWITTER ARE CHANGING: Business of Healthcare
    • 17. Advertising Age – March 2009 Gaining one member per second Site visitors doubled since last year
    • 18. 45% of hiring managers use social networking sites to screen candidates Harris Interactive/CareerBuilder Survey 2009
    • 19. Background Did NOT hire when profile indicated:  Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%)  Shared sensitive information from previous employment (20%) Harris Interactive/CareerBuilder Survey 2009
    • 20. Did hire when profile indicated:  Good organizational fit (50%), candidate creativity (38%) Harris Interactive/CareerBuilder Survey 2009
    • 21. Three Things To Know About and Stent Advert 1. $7500 investment for video 2. Generated over 160,000 views and almost 1000 comments 3. Increased the number of site hits for company by >180% www.thespanner.com
    • 22. YouTube Case Study http://www.youtube.com/watch?v=W-jB9RDN-mE
    • 23. FDA Hearing on Social Media
    • 24. HOW FACEBOOK AND TWITTER ARE CHANGING: Healthcare Models
    • 25. Patient Passive role Information is given to them Top down delivery of healthcare Paternalistic medicine ePatient Active (engaged) role They seek out information (Internet) Partner in their healthcare Participatory medicine
    • 26. Participatory Medicine Patient driven changes to healthcare system Healthcare professionals scrambling to catch-up May require education/retraining of workforce
    • 27. What Type of Patient Is This?
    • 28. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni, M.D. Former Director of the National Institutes of Health (2002-2008)
    • 29. HOW FACEBOOK IS CHANGING: Delivery of Healthcare
    • 30. Hospitals and Web 2.0 Tools 410 Hospitals 297 Twitter 219 Facebook 202 YouTube 48 Blogs Source: ebennett.org/hsnl
    • 31. Take the Fact Check: HPV quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
    • 32. HOW FACEBOOK IS CHANGING: Biomedical Literature & Perceptions
    • 33. Facebook Gone Wild! 44.5% of medical students and residents (n=813) at UF had a Facebook account J Gen Intern Med 2008;23(7):954-7.
    • 34. Facebook Study at UF - Groups 63% of Facebook users in study joined ‘groups’ including:  PIMP (Party of Important Male Physicians)  Physicians looking for trophy wives in training J Gen Intern Med 2008;23(7):954-7.
    • 35. Facebook Study at UF - Profiles 70% contained pictures of drinking 10-50% ‘excessive’ Findings driving changes in policy J Gen Intern Med 2008;23(7):954-7.
    • 36. Social Network Use by Pharmacy Students at NSU 82.7% 30.9% 1.5% Proceedings of Medicine 2.0 – 2009
    • 37. Facebook & Pharmacy Students  Study of 299 pharmacy students in three Colleges of Pharmacy  57% responded it was “unfair” for employers to use Facebook content  45% said College should not be able to use as evidence of students lacking professionalism AJPE 2009;73(6):article 104.
    • 38. Boston College Quit Issuing Email Accounts to Students in 2009 Chronicle of Higher Education November 2008
    • 39. Pitfalls with Facebook
    • 40. How to Get Fired From an NFL Team in Two Easy Steps by Dan Leone gate chief 1. Get upset about your employer cutting your favorite player (Dawkins) 2. Immediately post on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" sports.espn.go.com/nfl/news
    • 41. Two hospital staff were fired after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background! NursingTimes.net February 2009
    • 42. Beliefs & Social Media 53% of employee respondents said their social networking sites are “none of an employers’ business”  Compare to results of pharmacy students’ attitudes in study Deloitte LLP 2009 Ethics & Workplace Survey
    • 43. Eight Percent of Companies Have Fired Employees Due to Issues With Social Media Sites www.proofpoint.comom
    • 44. HOW TWITTER IS CHANGING: Communication
    • 45. Microblog "a small-scale form of blogging, generally made up of short, succinct messages, used…to share news, post status updates and carry on conversations". - Mike Templeton Science 2.0 for TEL workshop at ECTEL09
    • 46. Individual  Customized news feed & analysis  Live Tweeting  Job leads  Social networking Institution  Internal communications  Live Tweeting  Recruitment  Engagement
    • 47. Twitter Usage 19% of all adults online use Twitter Source: Pew Internet & American Life Project Survey 2009
    • 48. HOW TWITTER IS CHANGING: Delivery of Healthcare
    • 49. Twitter Mobile TweetDeck TwitterBerry TwitterFon
    • 50. 140 Uses for Twitter in Healthcare philbaumann.com
    • 51. CDC & Twitter
    • 52. Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak Proceedings of Medicine 2.0 - 2009
    • 53. HOW TWITTER IS CHANGING: Coverage of Live Medical Events
    • 54. Live Tweeting Most commonly at conferences Use of Hashtags #USPasm, #Med2, #ASHPMCM?
    • 55. Tweeting During Conference 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Speaker Organizer Attendee Online 42.9 71.4 100 90 50 57.1 28.6 0 9.1 50 Not Tweet Tweet Proceedings of EduMedia conference 2009;145-156.
    • 56. Henry Ford Hospital Live Tweeted Surgery Livestream to conference attendees Educational for residents/students Remove mystery for future patients
    • 57. Pitfalls with Twitter
    • 58. Not Twitteriffic  HIPAA  Ethical breaches  Lack of formality
    • 59. Summary Points  Web 2.0 is changing the nature of communication and social networks  New healthcare models and opportunities are available via tools such as Facebook and Twitter  Pitfalls exist with these tools requiring creation of new guidelines and policies
    • 60. Twittersphere & Blogosphere Acknowledgements Lee Aase Phil Baumann Ed Bennett Susannah Fox Cisco Grajales III Shwen Gwee Jen McCabe Berci Mesko Erik Qualman Darren Rowse
    • 61. Recommended Resources Lee Aase’s Social Media University Global (SMUG) http://social-media-university-global.org/ Darren Rowse’s Twitter Tips for Beginners http://www.twitip.com/twitter-tips-for-beginners-video/ Phil Baumann’s Leading on Twitter Primer http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter- an-introduction-to-leading-on-twitter?src=embed
    • 62. Expanded slidedeck available at: www.slideshare.net
    • 63. Images • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ • http://www.facebook.com • http://www.myspace.com • http://www.ning.com • http://www.linkedin.com • http://www.hi5networks.com/blog/ • • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
    • 64. Images • http://www.cdc.gov/SocialMedia/ • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3 • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049 http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
    • 65. Images • http://www.twitip.com/twitter-tips-for-beginners-video/ • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif • http://twitter.com/jensmccabe/status/3073739543 • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg • http://twitter.com/poikonen • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter • http://twitter.com/Walgreens • http://twitter.com/CVS_Cares • http://twitter.com/rankospharmacy • http://twitter.com/APhA_HCR
    • 66. Images • http://www.ignitelabs.com/pharmatwitter/ • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/ • http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs • http://www.nasddds.org/PanFlu/H1N1.jpg • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/ • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg • http://twitter.com/CVS_pharm/status/2794096289
    • 67. Images • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png • http://tweetphoto.com/671561 http://www.flickr.com/photos/dosik/118828513/ http://www.flickr.com/photos/the_brownhorse/2553314429/ If thumbnail/URL not present, image has been purchased/licensed Expanded slidedeck images can be found under notes tab
    • 68. Thank you for your time! clauson@nova.edu @kevinclauson