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How Facebook and Twitter are Changing Healthcare

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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

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  • This is fascinating stuff. It seems like social media is on the way to changing healthcare for the better. Great deck.
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  • If you would like to discover more about the healthcare management masters degree offered by the University of Southampton, simply visit the Health Sciences website at www.southampton .ac.uk/healthsciences and click the postgraduate study link.
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  • Thanks tarallop - good luck with the book and let us know when it is published.
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  • Great work. I have just written a book on ehealth and I wil cite you as a good example
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  • diapo di clauso su

    How Facebook and Twitter are Changing Healthcare
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  • http://www.cartoonart.org/images/twitter.jpghttp://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg
  • http://www.nih.gov/news/health/nov2009/ncrr-02.htm
  • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  • http://www.facebook.comhttp://www.myspace.comhttp://www.ning.comhttp://www.linkedin.comhttp://www.hi5networks.com/blog/
  • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg
  • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php
  • http://www.youtube.com/watch?v=W-jB9RDN-mE
  • http://i.bnet.com/blogs/pepsi_max_3.jpg
  • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3
  • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049
  • http://ischool.umd.eduwww.hpvfactcheck.org
  • http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg
  • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg
  • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg
  • http://www.bc.edu/libraries/meta-elements/jpg/bclogo.jpghttp://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://www.co.lancaster.pa.us/shauns-site/lib/shauns-site/philadelphia-eagles-logo.jpg65039
  • http:www.proofpoint.com
  • http://www.twitip.com/twitter-tips-for-beginners-video/
  • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif
  • http://twitter.com/jensmccabe/status/3073739543
  • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
  • http://twitter.com/poikonen
  • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter
  • http://twitter.com/Walgreens
  • http://twitter.com/CVS_Cares
  • http://twitter.com/rankospharmacy
  • http://twitter.com/APhA_HCR
  • http://www.ignitelabs.com/pharmatwitter/
  • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg
  • http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg
  • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs
  • http://www.nasddds.org/PanFlu/H1N1.jpg
  • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg
  • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/
  • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://twitter.com/CVS_pharm/status/2794096289
  • http://twitter.com/ClinicalReader/statuses/2673399690
  • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png
  • http://www.slideshare.net

Transcript

  • 1. How and
    are Changing Healthcare
    Kevin A. Clauson, Pharm.D.
    Associate Professor
  • 2. Objectives
    • Define and differentiate between Web 1.0 and Web 2.0
    • 3. Identify uses of Web 2.0 tools in healthcare
    • 4. Explore pitfalls associated with the use of Web 2.0 applications
  • What Does Web 2.0 Mean to You?
  • 5. Evolution of the Web
    Web 1.0 (one-way Web)
    • Static, pull
    Web 2.0 (two-way Web)
    • Dynamic, push
    • 6. Collaborative, participatory
    Web 3.0/3D/Semantic Web (TBD)
  • 7. Web 2.0
    Social Media
    Blogs, Podcasts, Wikis, etc.
    Social Networking
  • 8. Why should you care about Web 2.0?
  • 9. Reason #1Well…your tax dollars did just help to fund $27 MILLION worth of projects that hope to build ‘Facebook for Scientists’
    www.nih.gov/news
  • 10. Reason #2Your aunt, niece, daughter or granddaughter might be one of the 106,000 people getting information from the Gardasil page on Facebook
  • 11. Reason #3Your colleagues of tomorrow are immersed in these tools TODAY
    Acad Med 2009;84(11):1479-81.
  • 12. Reason #4Web 2.0 tools are already being used by your patients to exchange information and help with smoking cessation, diabetes management, medication adherence, influenza alerts, etc.
  • 13. http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  • 14. HOW FACEBOOK IS CHANGING:Social Expectations
  • 15.
  • 16. 17% of all time spent onlinein 2009 was on social networking sites!
    Nielsen – August 2009
  • 17. Navigating Social Networking
    Social Networking Buffet
  • 18. What about the Dunbar Number?
    What about the Dunbar Number?
    Behavioral and Brain Sciences 1993; 16 (4):681-735.
  • 19. When Generations Collide!
    Karen is Mark’s Mom!
  • 20. HOW FACEBOOK AND TWITTER ARE CHANGING:Business of Healthcare
  • 21. Advertising Age – March 2009
    Gaining one memberper second
    Site visitors doubled since last year
  • 22. 45% of hiring managers use social networking sites to screen candidates
    Harris Interactive/CareerBuilder Survey 2009
  • 23. Background
    Did NOT hire when profile indicated:
    • Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%)
    • 24. Shared sensitive information from previous employment (20%)
    Harris Interactive/CareerBuilder Survey 2009
  • 25. Did hirewhen profile indicated:
    • Good organizational fit (50%), candidate creativity (38%)
    Harris Interactive/CareerBuilder Survey 2009
  • 26. Three Things To Know About
    and Stent Advert
    $7500 investment for video
    Generated over 160,000 views and almost 1000 comments
    Increased the number of site hits for company by >180%
    www.thespanner.com
  • 27. YouTube Case Study
    http://www.youtube.com/watch?v=W-jB9RDN-mE
  • 28.
  • 29. FDA Hearing on Social Media
    Why Should You Care?
  • 30. HOW FACEBOOK AND TWITTER ARE CHANGING:Healthcare Models
  • 31. Patient
    ePatient
    • Passive role
    • 32. Information is given to them
    • 33. Top down delivery of healthcare
    • 34. Paternalistic medicine
    • 35. Active (engaged) role
    • 36. They seek out information (Internet)
    • 37. Partner in their healthcare
    • 38. Participatory medicine
  • Participatory Medicine
    Patient driven changes to healthcare system
    Healthcare professionals scrambling to catch-up
    May require education/retraining of workforce
  • 39. What Type of Patient Is This?
  • 40. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.”
    Elias A. Zerhouni, M.D.
    Former Director of the National Institutes of Health (2002-2008)
  • 41. HOW FACEBOOK IS CHANGING:Delivery of Healthcare
  • 42. Hospitals and Web 2.0 Tools
    410 Hospitals
    297 Twitter
    219 Facebook
    202 YouTube
    48 Blogs
    Source: ebennett.org/hsnl
  • 43.
  • 44.
  • 45.
  • 46. Take the Fact Check: HPV quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
  • 47. HOW FACEBOOK IS CHANGING:Biomedical Literature & Perceptions
  • 48. Facebook Gone Wild!
    44.5% of medical students and residents (n=813) at UF had a Facebook account
    J Gen Intern Med 2008;23(7):954-7.
  • 49. Facebook Study at UF - Groups
    63% of Facebook users in study joined ‘groups’ including:
    • PIMP (Party of Important Male Physicians)
    • 50. Physicians looking for trophy wives in training
    J Gen Intern Med 2008;23(7):954-7.
  • 51. Facebook Study at UF - Profiles
    70% contained pictures of drinking
    • 10-50% ‘excessive’
    • 52. Findings driving changes in policy
    J Gen Intern Med 2008;23(7):954-7.
  • 53. Social Network Use by Pharmacy Students at NSU
    82.7%
    30.9%
    1.5%
    Proceedings of Medicine 2.0 – 2009
  • 54. Facebook & Pharmacy Students
    • Study of 299 pharmacy students in three Colleges of Pharmacy
    • 55. 57% responded it was “unfair” for employers to use Facebook content
    • 56. 45% said College should not be able to use as evidence of students lacking professionalism
    AJPE 2009;73(6):article 104.
  • 57. Boston College Quit Issuing Email Accounts to Students in 2009
    Chronicle of Higher Education
    November 2008
  • 58. Pitfalls with Facebook
  • 59. How to Get Fired From an NFL Team in Two Easy Steps
    by Dan Leone gate chief
    Get upset about your employer cutting your favorite player (Dawkins)
    Immediately post on Facebook:
    "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!"
    sports.espn.go.com/nfl/news
  • 60. Two hospital staff were fired after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background!
    NursingTimes.net February 2009
  • 61. Beliefs & Social Media
    53% of employee respondents said their social networking sites are “none of an employers’ business”
    • Compare to results of pharmacy students’ attitudes in study
    Deloitte LLP 2009 Ethics & Workplace Survey
  • 62. Eight Percent of Companies Have Fired Employees Due to Issues With Social Media Sites
    www.proofpoint.comom
  • 63. HOW TWITTER IS CHANGING:
    Communication
  • 64. Microblog
    "a small-scale form of blogging, generally made up of short,
    succinct messages, used…to share news, post status updates and carry on conversations".
    - Mike Templeton
    Science 2.0 for TEL workshop at ECTEL09
  • 65.
  • 66.
  • 67. Individual
    Institution
  • 75. Twitter Usage
    19% of all adults online use Twitter
    Source: Pew Internet & American Life Project Survey 2009
  • 76. HOW TWITTER IS CHANGING:Delivery of Healthcare
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84. Twitter Mobile
    TweetDeck
    TwitterBerry
    TwitterFon
  • 85. 140 Uses for Twitter in Healthcare
    philbaumann.com
  • 86. CDC & Twitter
  • 87. Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak
    Proceedings of Medicine 2.0 - 2009
  • 88. HOW TWITTER IS CHANGING:Coverage of Live Medical Events
  • 89. Live Tweeting
    Most commonly at conferences
    Use of Hashtags
    #USPasm, #Med2, #ASHPMCM?
  • 90.
  • 91. Tweeting During Conference
    Proceedings of EduMedia conference 2009;145-156.
  • 92. Henry Ford Hospital
    Live Tweeted Surgery
    Livestream to conference attendees
    Educational for residents/students
    Remove mystery for future patients
  • 93. Pitfalls with Twitter
  • 94.
  • 95.
  • 96. Not Twitteriffic
  • POSSIBLE TUI
  • 99. Summary Points
    • Web 2.0 is changing the nature of communication and social networks
    • 100. New healthcare models and opportunities are available via tools such as Facebook and Twitter
    • 101. Pitfalls exist with these tools requiring creation of new guidelines and policies
  • Twittersphere & BlogosphereAcknowledgements
    Lee Aase
    Phil Baumann
    Ed Bennett
    Susannah Fox
    Cisco Grajales III
    ShwenGwee
    Jen McCabe
    BerciMesko
    Erik Qualman
    Darren Rowse
  • 102. Recommended Resources
    Lee Aase’s Social Media University Global (SMUG)
    http://social-media-university-global.org/
    Darren Rowse’s Twitter Tips for Beginners
    http://www.twitip.com/twitter-tips-for-beginners-video/
    Phil Baumann’s Leading on Twitter Primer
    http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter-an-introduction-to-leading-on-twitter?src=embed
  • 103. Expanded slidedeck available at:www.slideshare.net
  • 104. Images
    http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
    http://www.facebook.com
    http://www.myspace.com
    http://www.ning.com
    http://www.linkedin.com
    http://www.hi5networks.com/blog/
    http://malefis.u-strasbg.fr/site/images/homer-brain.jpg
    http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php
    http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  • 105. Images
    http://www.cdc.gov/SocialMedia/
    http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3
    http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049
    http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg
    http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg
    http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg
    http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
    http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
    http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • 106. Images
    http://www.twitip.com/twitter-tips-for-beginners-video/
    http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif
    http://twitter.com/jensmccabe/status/3073739543
    http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
    http://twitter.com/poikonen
    http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter
    http://twitter.com/Walgreens
    http://twitter.com/CVS_Cares
    http://twitter.com/rankospharmacy
    http://twitter.com/APhA_HCR
  • 107. Images
    http://www.ignitelabs.com/pharmatwitter/
    http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg
    http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/
    http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg
    http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs
    http://www.nasddds.org/PanFlu/H1N1.jpg
    http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg
    http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/
    http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg
    http://twitter.com/CVS_pharm/status/2794096289
  • 108. Images
    http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png
    http://tweetphoto.com/671561
    http://www.flickr.com/photos/dosik/118828513/
    http://www.flickr.com/photos/the_brownhorse/2553314429/
    If thumbnail/URL not present, image has been purchased/licensed
    Expanded slidedeck images can be found under notes tab
  • 109. Thank you for your time!
    clauson@nova.edu @kevinclauson