Background Did NOT hire when
profile indicated: Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%) Shared sensitive information from previous employment (20%) Harris Interactive/CareerBuilder Survey 2009
Three Things To Know About
and Stent Advert 1. $7500 investment for video 2. Generated over 160,000 views and almost 1000 comments 3. Increased the number of site hits for company by >180% www.thespanner.com
Patient Passive role Information is
given to them Top down delivery of healthcare Paternalistic medicine ePatient Active (engaged) role They seek out information (Internet) Partner in their healthcare Participatory medicine
“As opposed to the doctor-centric,
curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni, M.D. Former Director of the National Institutes of Health (2002-2008)
Take the Fact Check: HPV
quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
Facebook Study at UF -
Groups 63% of Facebook users in study joined ‘groups’ including: PIMP (Party of Important Male Physicians) Physicians looking for trophy wives in training J Gen Intern Med 2008;23(7):954-7.
Facebook Study at UF -
Profiles 70% contained pictures of drinking 10-50% ‘excessive’ Findings driving changes in policy J Gen Intern Med 2008;23(7):954-7.
Facebook & Pharmacy Students
Study of 299 pharmacy students in three Colleges of Pharmacy 57% responded it was “unfair” for employers to use Facebook content 45% said College should not be able to use as evidence of students lacking professionalism AJPE 2009;73(6):article 104.
How to Get Fired From
an NFL Team in Two Easy Steps by Dan Leone gate chief 1. Get upset about your employer cutting your favorite player (Dawkins) 2. Immediately post on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" sports.espn.go.com/nfl/news
Two hospital staff were fired
after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background! NursingTimes.net February 2009
Beliefs & Social Media 53%
of employee respondents said their social networking sites are “none of an employers’ business” Compare to results of pharmacy students’ attitudes in study Deloitte LLP 2009 Ethics & Workplace Survey
Microblog "a small-scale form of
blogging, generally made up of short, succinct messages, used…to share news, post status updates and carry on conversations". - Mike Templeton Science 2.0 for TEL workshop at ECTEL09
Individual Customized news feed
& analysis Live Tweeting Job leads Social networking Institution Internal communications Live Tweeting Recruitment Engagement
Summary Points Web 2.0
is changing the nature of communication and social networks New healthcare models and opportunities are available via tools such as Facebook and Twitter Pitfalls exist with these tools requiring creation of new guidelines and policies
Recommended Resources Lee Aase’s Social
Media University Global (SMUG) http://social-media-university-global.org/ Darren Rowse’s Twitter Tips for Beginners http://www.twitip.com/twitter-tips-for-beginners-video/ Phil Baumann’s Leading on Twitter Primer http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter- an-introduction-to-leading-on-twitter?src=embed