How Facebook and Twitter are Changing Healthcare

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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

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  • PLEASE READ THIS!! Hello to you all, I am jennifer from Canada, I want to share this testimony to all of you out there, seeking for treat for your illness, I had herpes, it was gradually killing me, I went to many hospital for treatment but each time i am treated it goes and then come back again, i was so worried until i met Dr.Osaro on the internet, he told me he could cure the herpes i did not believe him, but since i really needed help i decided to give him a try, he prepare some medicine ( herbs ) and sent to me, after drinking it for 17 days and applying the herbal oiltment on the affected area, i went back for Lab text, it was gone, then i decided to wait for another 6 month, it is now 9 months, the herpes is no longer traceable in my blood, i have be completely treated and cure of Herpes, so i am using this chance to tell any once out there who has herpes or any other illness, to please contact Dr. Osaro, he also has the cure for HIV/AIDS, HERPES, CANCER, ALS AND GENITAL WARTS and cure for many other Sexually Transmitted Decease STD. please contact him on Name: Dr. Osaro Enoma Email: natureroot.herbs@gmail.com Phone: +2349029519146. If you get treated please also tell others.
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  • Good day!! everyone out there,Do you know that there is a great Herbal doctor who can cure any deadly disease? Like Cancer, HIV,HPV, syphilis, diabetes, herpes Hepatitis B, low spam count and fertility problem e.t.c. Well my main reason why i am writing this right now is to inform the whole world about the great deeds, Dr.ODUKU did for me. I was diagnosed of this deadly disease in the year 2014 ever since then i was taking my medications, until i met the great herbal doctor, though i never believed in herbal med. I saw many testimonies on how a great herbal doctor cured their deadly diseases. I contacted him through his phone number. I called him, he asked me to send him my email, which i did. He gave me a form to fill, I filled it and send it back to him. He told me that he required some items in which he will use in preparing the herbal medicine for me. I don't know where to find the items he required. He told me that the only alternative is for me to send him the money, then he can help me to purchase the items from the items sellers. I promised myself to do anything to get cured. I sent him the money. He bought the items and he prepared the herbal medicine and send to me through courier service delivery and i make use of it as he instructed. few weeks later he asked me to go for check-up, when i did the check-up i was tested HIV Negative. If you are passing through hardship and you need a way out, kindly contact him via his email on odukuherbalremedies@mail.com.
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  • I have heard of him before, but after watching the documentary “Last Days of Left Eye” I was turned on to the full story about Dr. Osaro. He is a man who has the Cure for AIDS, Cancer, Sickle Cell, Herpes,warts,lupus, Diabetes and every kind of illness, through a whole foods vegetarian diet and natural herbs, what he calls Electric Foods. He never went to school, college or medical school but has thousands of testimonials of healing people with HIV and AIDS, Cancer and several other illnesses. Lisa “Left Eye” Lopes of TLC was cured of Herpes by him and she was so moved by his knowledge that she went on to spread the word about him in every way she could. She also opened a Cultural/Healing Center for Children in Honduras before she passed away tragically. This all inspired me that i had to contact Dr. Osaro, because i was having herpes which could not be cure but was only managed, when i contacted Dr. Osaro, he sent me some herbs which i took, and now i can tell you, i have be totally cured of Herpes, My Name is Sluis, I am from the South Carolina, Please if you have any form of illness especially STD,Infertility,HIV etc. you can contact him immediately through his Email Address Name: Dr. Osaro Email: natureroot.herbs@gmail.com PHONE/WHATS APP : +(2349029519146)
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  • I was haven warts on my hands. I have had them for about 2 and a bit years. I am so scared what my mates are going to so and I hide my hands all of the time. I have been to the Doctors 9 times to get them treated. They all come back. I have been using Tee Tree Oil and Wartner (You freeze them at home) and they seem to be keeping the smaller warts small but they can't seem to treat the larger ones. They don't get any bigger, but then they can't shrink as much. They get smaller a little part at a time. At least they are getting smaller! As soon as I see a new wart appearing, then I treat it. At the moment I have been using Tee Tree twice a week and then using Wartner every 2 weeks. I was wondering if there was any other information about how to get rid of them. I am only a teenager and I hate them to bits! I want to get rid of them so bad! DR.ODUDU website has been a huge help and has helped me realize a lot more about me and my family of warts! so that was when i swatch for natural remedy to see if there could be any help by herbal remedy, i search and i saw a great posts by Sarah Devise Adebayo Ehijator and Shanttel merrite on about the great herbal doctor that get them rid of there warts. and this great herbal doctor was called DR.ODUDU so that was when i contacted him for my own treatment and he prepared me some herbs which i takes for some couples of days, and i take it as he says before i am to no me and my family was perfectly cure for it and never experience it again. please friends if you have any disease infect, please contact this great DR.ODUDU for herbal treatment and you will get rid of it. EMAIL dr.oduduherbalhome@gmail.com dr.oduduherbalhome@yahoo.com cell phone contact +2348101571054 his whatsapp contact is +2348101571054 he has the cure on this disease called GENITAL WARTS/ ENPILENCIN. GENPILENCIN. HIV AIDS. PREGNANCY DIABETICS H.P.V TYPE 1 TYPE 2 TYPE 3 AND TYPE 4. TYPE 5. HUMAN PAPAILOMAVIRUS. HERPES. SYPHILIS. CANCER. HEPATITIS A B and C. HIRE BLOOD PRESSURES. AND BODY BOILS. AND BODY DISEASES . THANK YOU!
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  • This is fascinating stuff. It seems like social media is on the way to changing healthcare for the better. Great deck.
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  • http://www.cartoonart.org/images/twitter.jpghttp://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg
  • http://www.nih.gov/news/health/nov2009/ncrr-02.htm
  • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  • http://www.facebook.comhttp://www.myspace.comhttp://www.ning.comhttp://www.linkedin.comhttp://www.hi5networks.com/blog/
  • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg
  • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php
  • http://www.youtube.com/watch?v=W-jB9RDN-mE
  • http://i.bnet.com/blogs/pepsi_max_3.jpg
  • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3
  • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049
  • http://ischool.umd.eduwww.hpvfactcheck.org
  • http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg
  • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg
  • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg
  • http://www.bc.edu/libraries/meta-elements/jpg/bclogo.jpghttp://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://www.co.lancaster.pa.us/shauns-site/lib/shauns-site/philadelphia-eagles-logo.jpg65039
  • http:www.proofpoint.com
  • http://www.twitip.com/twitter-tips-for-beginners-video/
  • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif
  • http://twitter.com/jensmccabe/status/3073739543
  • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
  • http://twitter.com/poikonen
  • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter
  • http://twitter.com/Walgreens
  • http://twitter.com/CVS_Cares
  • http://twitter.com/rankospharmacy
  • http://twitter.com/APhA_HCR
  • http://www.ignitelabs.com/pharmatwitter/
  • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg
  • http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg
  • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs
  • http://www.nasddds.org/PanFlu/H1N1.jpg
  • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg
  • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/
  • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://twitter.com/CVS_pharm/status/2794096289
  • http://twitter.com/ClinicalReader/statuses/2673399690
  • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png
  • http://www.slideshare.net
  • How Facebook and Twitter are Changing Healthcare

    1. Kevin A. Clauson, Pharm.D. Associate Professor How and are Changing Healthcare
    2. Objectives  Define and differentiate between Web 1.0 and Web 2.0  Identify uses of Web 2.0 tools in healthcare  Explore pitfalls associated with the use of Web 2.0 applications
    3. What Does Web 2.0 Mean to You?
    4. Evolution of the Web • Web 1.0 (one-way Web)  Static, pull • Web 2.0 (two-way Web)  Dynamic, push  Collaborative, participatory • Web 3.0/3D/Semantic Web (TBD)
    5. Why should you care about Web 2.0?
    6. Reason #1 Well…your tax dollars did just help to fund $27 MILLION worth of projects that hope to build ‘Facebook for Scientists’ www.nih.gov/news
    7. Reason #2 Your aunt, niece, daughter or granddaughter might be one of the 106,000 people getting information from the Gardasil page on Facebook
    8. Reason #3 Your colleagues of tomorrow are immersed in these tools TODAY Acad Med 2009;84(11):1479-81.
    9. Reason #4 Web 2.0 tools are already being used by your patients to exchange information and help with smoking cessation, diabetes management, medication adherence, influenza alerts, etc.
    10. http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
    11. HOW FACEBOOK IS CHANGING: Social Expectations
    12. 17% of all time spent online in 2009 was on social networking sites! Nielsen – August 2009
    13. Navigating Social Networking
    14. What about the Dunbar Number? What about the Dunbar Number? Behavioral and Brain Sciences 1993; 16 (4):681-735.
    15. When Generations Collide!
    16. HOW FACEBOOK AND TWITTER ARE CHANGING: Business of Healthcare
    17. Advertising Age – March 2009 Gaining one member per second Site visitors doubled since last year
    18. 45% of hiring managers use social networking sites to screen candidates Harris Interactive/CareerBuilder Survey 2009
    19. Background Did NOT hire when profile indicated:  Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%)  Shared sensitive information from previous employment (20%) Harris Interactive/CareerBuilder Survey 2009
    20. Did hire when profile indicated:  Good organizational fit (50%), candidate creativity (38%) Harris Interactive/CareerBuilder Survey 2009
    21. Three Things To Know About and Stent Advert 1. $7500 investment for video 2. Generated over 160,000 views and almost 1000 comments 3. Increased the number of site hits for company by >180% www.thespanner.com
    22. YouTube Case Study http://www.youtube.com/watch?v=W-jB9RDN-mE
    23. FDA Hearing on Social Media
    24. HOW FACEBOOK AND TWITTER ARE CHANGING: Healthcare Models
    25. Patient Passive role Information is given to them Top down delivery of healthcare Paternalistic medicine ePatient Active (engaged) role They seek out information (Internet) Partner in their healthcare Participatory medicine
    26. Participatory Medicine Patient driven changes to healthcare system Healthcare professionals scrambling to catch-up May require education/retraining of workforce
    27. What Type of Patient Is This?
    28. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni, M.D. Former Director of the National Institutes of Health (2002-2008)
    29. HOW FACEBOOK IS CHANGING: Delivery of Healthcare
    30. Hospitals and Web 2.0 Tools 410 Hospitals 297 Twitter 219 Facebook 202 YouTube 48 Blogs Source: ebennett.org/hsnl
    31. Take the Fact Check: HPV quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
    32. HOW FACEBOOK IS CHANGING: Biomedical Literature & Perceptions
    33. Facebook Gone Wild! 44.5% of medical students and residents (n=813) at UF had a Facebook account J Gen Intern Med 2008;23(7):954-7.
    34. Facebook Study at UF - Groups 63% of Facebook users in study joined ‘groups’ including:  PIMP (Party of Important Male Physicians)  Physicians looking for trophy wives in training J Gen Intern Med 2008;23(7):954-7.
    35. Facebook Study at UF - Profiles 70% contained pictures of drinking 10-50% ‘excessive’ Findings driving changes in policy J Gen Intern Med 2008;23(7):954-7.
    36. Social Network Use by Pharmacy Students at NSU 82.7% 30.9% 1.5% Proceedings of Medicine 2.0 – 2009
    37. Facebook & Pharmacy Students  Study of 299 pharmacy students in three Colleges of Pharmacy  57% responded it was “unfair” for employers to use Facebook content  45% said College should not be able to use as evidence of students lacking professionalism AJPE 2009;73(6):article 104.
    38. Boston College Quit Issuing Email Accounts to Students in 2009 Chronicle of Higher Education November 2008
    39. Pitfalls with Facebook
    40. How to Get Fired From an NFL Team in Two Easy Steps by Dan Leone gate chief 1. Get upset about your employer cutting your favorite player (Dawkins) 2. Immediately post on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" sports.espn.go.com/nfl/news
    41. Two hospital staff were fired after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background! NursingTimes.net February 2009
    42. Beliefs & Social Media 53% of employee respondents said their social networking sites are “none of an employers’ business”  Compare to results of pharmacy students’ attitudes in study Deloitte LLP 2009 Ethics & Workplace Survey
    43. Eight Percent of Companies Have Fired Employees Due to Issues With Social Media Sites www.proofpoint.comom
    44. HOW TWITTER IS CHANGING: Communication
    45. Microblog "a small-scale form of blogging, generally made up of short, succinct messages, used…to share news, post status updates and carry on conversations". - Mike Templeton Science 2.0 for TEL workshop at ECTEL09
    46. Individual  Customized news feed & analysis  Live Tweeting  Job leads  Social networking Institution  Internal communications  Live Tweeting  Recruitment  Engagement
    47. Twitter Usage 19% of all adults online use Twitter Source: Pew Internet & American Life Project Survey 2009
    48. HOW TWITTER IS CHANGING: Delivery of Healthcare
    49. Twitter Mobile TweetDeck TwitterBerry TwitterFon
    50. 140 Uses for Twitter in Healthcare philbaumann.com
    51. CDC & Twitter
    52. Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak Proceedings of Medicine 2.0 - 2009
    53. HOW TWITTER IS CHANGING: Coverage of Live Medical Events
    54. Live Tweeting Most commonly at conferences Use of Hashtags #USPasm, #Med2, #ASHPMCM?
    55. Tweeting During Conference 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Speaker Organizer Attendee Online 42.9 71.4 100 90 50 57.1 28.6 0 9.1 50 Not Tweet Tweet Proceedings of EduMedia conference 2009;145-156.
    56. Henry Ford Hospital Live Tweeted Surgery Livestream to conference attendees Educational for residents/students Remove mystery for future patients
    57. Pitfalls with Twitter
    58. Not Twitteriffic  HIPAA  Ethical breaches  Lack of formality
    59. Summary Points  Web 2.0 is changing the nature of communication and social networks  New healthcare models and opportunities are available via tools such as Facebook and Twitter  Pitfalls exist with these tools requiring creation of new guidelines and policies
    60. Twittersphere & Blogosphere Acknowledgements Lee Aase Phil Baumann Ed Bennett Susannah Fox Cisco Grajales III Shwen Gwee Jen McCabe Berci Mesko Erik Qualman Darren Rowse
    61. Recommended Resources Lee Aase’s Social Media University Global (SMUG) http://social-media-university-global.org/ Darren Rowse’s Twitter Tips for Beginners http://www.twitip.com/twitter-tips-for-beginners-video/ Phil Baumann’s Leading on Twitter Primer http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter- an-introduction-to-leading-on-twitter?src=embed
    62. Expanded slidedeck available at: www.slideshare.net
    63. Images • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ • http://www.facebook.com • http://www.myspace.com • http://www.ning.com • http://www.linkedin.com • http://www.hi5networks.com/blog/ • • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
    64. Images • http://www.cdc.gov/SocialMedia/ • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3 • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049 http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
    65. Images • http://www.twitip.com/twitter-tips-for-beginners-video/ • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif • http://twitter.com/jensmccabe/status/3073739543 • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg • http://twitter.com/poikonen • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter • http://twitter.com/Walgreens • http://twitter.com/CVS_Cares • http://twitter.com/rankospharmacy • http://twitter.com/APhA_HCR
    66. Images • http://www.ignitelabs.com/pharmatwitter/ • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/ • http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs • http://www.nasddds.org/PanFlu/H1N1.jpg • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/ • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg • http://twitter.com/CVS_pharm/status/2794096289
    67. Images • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png • http://tweetphoto.com/671561 http://www.flickr.com/photos/dosik/118828513/ http://www.flickr.com/photos/the_brownhorse/2553314429/ If thumbnail/URL not present, image has been purchased/licensed Expanded slidedeck images can be found under notes tab
    68. Thank you for your time! clauson@nova.edu @kevinclauson

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