Helping Your Patients Make Sense of the mHealth Marketplace
Helping Your Patients Make Sense of the mHealth Marketplace Kevin A. Clauson, PharmD
ObjectivesOutline mobile health (mHealth) market andpatient-centric apps currently availableDiscuss the use of apps to enhance patientself-care and improve medication adherenceDelineate approaches of how to guidepatients to mHealth apps and tools
Paternalistic approach to healthcare**Legacy model
“As opposed to the doctor-centric, curativemodel of the past, the future is going to bepatient-centric and proactive.” - NIH Director (Past) Elias A. Zerhouni, M.D.
Consumers want to use health apps To keep track of health information 48.5 To help manage 58.4 disease or drug To gain information 91.1 0 20 40 60 80 100 PercentSource: Consumer Health Information Corporation, April 2011 (n=395),
All adults 84% use cell phones 35% have apps 24% use apps The average number ofAdapted from: Purcell K. Information 2.0 and Beyond: apps on a smartphone isWhere are we, where are we going, Pew Internet &American Life Project. March 2011 & Nielsen, 2012. 41
Demographic groups most likely to download a health app All (n=658) 29% Urban (n=203) 33% Suburban (n=322) 29% Rural (n=100) 20% 18-29 (n=224) 28% 30-49 (n=276) 32% 50+ (n=145) 20% 0% 10% 20% 30% 40% Percentages of those who have downloaded a health appSource: Pew Research Center’s Internet & American Life Project, July 25-August 26, 2011 Tracking Survey.
“When purchasing the iBGStar at my local Walgreens, it had not yet reached the storeshelves, and the pharmacist was not even aware of its existence. However, after retrieving the device from the back, there was a natural buzzaround the pharmacy staff. In fact, the tech who rang up my order actually snapped a picture of the iBGStar on her iPhone. Whether you like it or not, there is a certain magical appeal to the iPhone, and this can go a long way with a disease like diabetes.” - David Ahn, M.D. www.imedicalapps.com/2012/06/ibgstar-iphone-glucometer-review/3/
The Dark Side of mHealth(hey, we are here at Disney)
Frequency of cell phone problems Several times/day Once/day Few times/week Less often Never Slow download speeds 12% 9% 25% 31% 21% (Internet/email/app users) Spam/unwanted texts 4% 4% 17% 44% 31% (texters) Dropped calls 6% 6% 19% 41% 26% (cell phone owners) 0% 20% 40% 60% 80% 100%Source: Pew Research Center’s Internet & American Life Project Spring Tracking Survey, March 15-April 3, 2012.
Summary PointsThe patient-centric app marketplace largelyremains ‘buyer beware’ with final FDA regulationpendingCurrent evidence is stronger for texting than appsin improving clinical outcomes/QOL indicators,but numerous studies are underwaymHealth is a rapidly expanding arena offeringopportunities to improve patient engagement,activation, and health