Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?"
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?"

on

  • 4,727 views

Kansas City IT Professionals, a grassroots tech community of 9,000+ members held an event on August 30th, 2012 entitled Big Data: The Future Of Insights (see: http://kcitp.me/M67S9M). ...

Kansas City IT Professionals, a grassroots tech community of 9,000+ members held an event on August 30th, 2012 entitled Big Data: The Future Of Insights (see: http://kcitp.me/M67S9M).

The event consisted of 2 keynotes & a panel with expert data scientists, engineers, and data analysts from companies like Adknowledge and Cerner.

This talk, entitled "Big Data, what's the Big Deal?" was delivered by Scott Kahler, Data Platforms Administrator w/ Adknowledge.

Watch the video here: http://www.youtube.com/watch?v=hQZ-4NMMtBo

See the blog post here: http://www.kcitp.com/2012/09/03/big-data-kansas-city-technology-events/

Statistics

Views

Total Views
4,727
Views on SlideShare
4,316
Embed Views
411

Actions

Likes
3
Downloads
201
Comments
0

3 Embeds 411

http://www.kcitp.com 399
http://localhost 9
http://feeds.feedburner.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?" Presentation Transcript

  • 1. Big Data, whats the big deal?Big Data Kansas City: The Future of Insights
  • 2. Big Data, whats the big deal? Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 3. Big Data, whats the big deal?Introducing Adknowledge Ready for 2013’s InternetA leading online network offering: unique ad formats, Internet usage, and Internetdata analysis, targeting algorithms, and creative advertising, is expected to seeapproaches. double digit growth in 2013.Adknowledge provides advertisers with quality leadsfrom hard to-reach places on the Web via multiplechannels, including social networks, display, games,mobile, apps, and email.Since its founding in 2004, Adknowledge has grownorganically and through acquisitions (including Miva,Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of 2.2 Billion Internet Usersemployees located throughout North America, plus 1 Billion Facebook Usersgrowing offices in Europe and Asia, Adknowledge aims 500 Million Windows 8 Usersto set the standard in optimizing online advertiser ROI. Big Data Kansas City: The Future of Insights
  • 4. Big Data, whats the big deal? Why are we talking about Big Data? Big Data Kansas City: The Future of Insights
  • 5. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 6. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 7. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 8. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 9. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 10. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 11. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 12. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 13. Big Data, whats the big deal? What is Big Data? Big Data Kansas City: The Future of Insights
  • 14. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 15. Big Data, whats the big deal? Big Data Big Data Kansas City: The Future of Insights
  • 16. Big Data, whats the big deal? Big Data Big Data Kansas City: The Future of Insights
  • 17. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 18. Big Data, whats the big deal? Gartner defines Big Data as: Big Data is high-volume, high-velocity, and/or high-variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big Data Kansas City: The Future of Insights
  • 19. Big Data, whats the big deal? 3 Vs of Big Data Volume – Its big, big enough traditional storage methods need reconsideration Velocity – Churn, input and/or output surpasses normal data loading mechanisms Variety – Data formats are not always uniform Big Data Kansas City: The Future of Insights
  • 20. Big Data, whats the big deal? Scott says: Big Data is scale-out architecture applied to data processing and storage Big Data Kansas City: The Future of Insights
  • 21. Big Data, whats the big deal? What is the big deal with Big Data? Big Data Kansas City: The Future of Insights
  • 22. Big Data, whats the big deal? 42 x 100M ~ 4.2Gb Big Data Kansas City: The Future of Insights
  • 23. Big Data, whats the big deal? 42 x 300M ~ 12.6Gb Big Data Kansas City: The Future of Insights
  • 24. Big Data, whats the big deal? 42 x 400M ~ 16.4Gb Big Data Kansas City: The Future of Insights
  • 25. Big Data, whats the big deal? Do not drive insights from rollups Source data is the best source Which of these do you want an expert literary analysis to come from 1. Store and process massive amounts of data Hadoop LexisNexis(HPCC) Greenplum Big Data Kansas City: The Future of Insights
  • 26. Big Data, whats the big deal? Split or A/B Testing Big Data Kansas City: The Future of Insights
  • 27. Big Data, whats the big deal? 2. Event ingestion pipelines turning hourly if not daily event reporting into real-time data streams. Storm S4 Flume Big Data Kansas City: The Future of Insights
  • 28. Big Data, whats the big deal? Data Mashups Big Data Kansas City: The Future of Insights
  • 29. Big Data, whats the big deal? 3. Massive in-memory data stores and distributed databases are allowing for immediate update and joining of large data sets Couchbase MongoDB HBase Big Data Kansas City: The Future of Insights
  • 30. Big Data, whats the big deal? What makes any of these tools work , the people Big Data Kansas City: The Future of Insights
  • 31. Big Data, whats the big deal? Where does the leave us with Big Data? Big Data Kansas City: The Future of Insights
  • 32. Big Data, whats the big deal? Where will the impact be? Virtualization Cloud Computing Biggest Impact: Enterprise Biggest Impact: Small Business Big Data Kansas City: The Future of Insights
  • 33. Big Data, whats the big deal? Big Data Kansas City: The Future of Insights
  • 34. Big Data, whats the big deal? Big Data Where to start with Big Data? Big Data Kansas City: The Future of Insights
  • 35. Big Data, whats the big deal? 4th largest performance marketplace Recent Awards & Press  A one-stop-shop for hard-to-reach places on the web  Similar ROI to search "The Next Google” - CNBC Key Facts  60+ Billion impressions per month The $100M Revenue Club:  10,000 advertisers "Adknowledge Weaves  Reach over 400 Million people Web of Ads"  $300MM revenue and highly profitable Corporate Locations Top 20 CPA Affiliate Network  Offices in Kansas City, Los Angeles, San Francisco, Ft. Myers, New York, Toronto, London, Shanghai  Sales presence in France, Germany, Brazil, and Australia One of the “Fastest Growing Companies” Experienced Leadership  International executive team with 150 years of combined executive experience from top companies, including: Google, Microsoft, AOL, Fox, Intermix, Travelport, Acxiom, Coca-Cola 35 Big Data Kansas City: The Future of Insights
  • 36. Big Data, whats the big deal?Targeting Technology, Unique Data, and Expertise • Sophisticated, fast algorithms Utilizing past behavioral data and sophisticated probability models, our algorithms are designed for dynamic analysis and continuous ad & bid optimization delivering compelling results for future performance – we can predict future responses based on past clicks • Massive Historical Database Anonymous historical data on over 600 Million users allowing us to truly optimize segmentation, ad targeting, and more • Large Scale Enabling better matching of advertiser offers with publisher inventory • Highest Response Rates & Better Overall Results Proprietary technology paired with thousands of ads and landing page optimization provides predictable lead volume and increased ROI • We do not sell our consumer data36 Big Data Kansas City: The Future of Insights
  • 37. Big Data, whats the big deal?Extensive Market Segmentation for Tailored Targeting Target by any combination of: City, State, Market, Category, and more True targeting that uses advanced analytics – the science of online advertising – and not assumptions or guess work. Top Categories : USA Financial Services Online Coupons Telecommunications Education Home & Garden Legal Top Categories : Dallas, TX Online Coupons Apartment Search Job Search Career Planning Education Medical Assistant Big Data Kansas City: The Future of Insights
  • 38. Big Data, whats the big deal?Our Advertisers : Direct Response, Brands, and Games38 Big Data Kansas City: The Future of Insights
  • 39. Big Data, whats the big deal?Dynamic Culture & Workplace • Fantastic Employee Benefits & Perks Adknowledge not only provides amazing healthcare, dental, eye and retirement benefits, but also provides a variety of extras to make our team members lives more enjoyable – both at and away from the office – including: • Choice of operating environment (Mac, Linux, or Windows) • Catered lunches (all locations) • After hours drinks & happy hours • Team LAN gaming • Company outings, parties, and team events • Company sponsorships & community involvement • KC Corporate Challenge participation • Extensive Enrichment Opportunities We recognize the value and importance of growth and encourage our employees to take advantage of numerous opportunities in our offices such as: Yoga classes, Exercise classes, Fitness rooms, Team Fitness • We’re a Family Many of the great events and activities are conceived and organized by our own employees. Great stuff like pool & dart tournaments, KC Corporate Challenge, Operation Breakthrough, Habitat for Humanity, and more!39 Big Data Kansas City: The Future of Insights
  • 40. Q&ABig Data Kansas City: The Future of Insights
  • 41. Big Data, whats the big deal? Adknowledge 4600 Madison Avenue, 10th Floor Kansas City, MO 64112 techinfo@adknowledge.com 866-730-2109 www.adknowledge.com41 Big Data Kansas City: The Future of Insights