Top 35 Free SEO Tools for 2013Keyword Researchtool #1 – Google AdWordsEven though Google AdWords is meant to be a resource for pay-per-click ads, you can stillsearch for words that can be used to help your site rank organically. Simply type in a keyword ora URL of your own website or a competitor‟s site, and Google will give you 100 relatedkeywords and phrases to choose from. You can export all of these words into a CSV file. Or ifthe results include too many keywords or phrases that are not related to your query, choose theones you do like, and select the “more like this” option to get additional words to choose from.tool #2 – WordTrackers (Keyword tool)Unlike Google AdWords, this search tool gives you only ten results for free. While Wordtrackeris an excellent resource for long tail keywords, you have to pay to take full advantage of theservice. Here is an example of the results Wordtracker provided for the phrase “businessnetworking groups”:You can sign up for a free seven day trial, which will give you 100 results for each query. Afterthat, the service costs $69 a month and delivers up to 2,000 keywords per search. You can alsomeasure the level of competition for any keyword in Wordtracker‟s database and check KEI orthe Keyword Effectiveness Index to hone in on words with high traffic and low competition.tool #3 – KeywordDiscovery.comAs with Wordtracker, you‟ll have to sign up for a free trial account to use Keyword Discovery‟sservice. The free version allows you to do 50 searches per day, but you only get 10 results eachtime. Those results include trends, but you can‟t check domains. When you click on “analyze,”Keyword Discovery gives you the percentage of searches that generated a click on one of thesearch results. if you subscribe for their basic plan at $69.95 a month, you get full access to allthe keyword databases. You can do 1,500 searches per day. Up to 1,000 results will be displayed,including three domain research results.tool #4 – SEOBook.comUnlike Wordtracker & KeywordDiscovery, SEOBook.com provides a free account that lastsindefinitely. (I‟ve been using it for over 2 years.) Their keyword results are powered byWordtracker.com but this tool also delivers results from Google, Yahoo, Bing, Google Trends,Quintura, Compete, Keyword Discovery & Wordstream.
Of course, as with the other tools above, you get much more functionality if you sign up forSEOBook‟s paid membership. This service is the most expensive by far at $300/month. But itincludes over 100 training modules covering keyword research, pay per click marketing, siteoptimization; member only training videos; and much more. There‟s no contract, and you cancancel at any time.tool #5 – SEMRush.comAs a free keyword research tool, SEMRush is pretty robust. As a registered user, you will getmore opportunities than unregistered, but you are limited to 10 results per request, 10 queries perday. The good news is that those results include ad volume, CPC (cost per click), competition ofadvertisers for that term, number of search results for that query on Google, and the volume ofsearches over the last 12 months.You can also see a list of websites that delivered results for a particular search term. When youclick on one of those sites, you‟ll be able to see that site‟s related keywords – giving you somenew keyword possibilities to consider. Another useful feature, especially if you write pay-per-click ads, is the ability to see which websites bought ads for the search term. You can even clickon the Ad icon to see the copy with the search term in it: In the interest of full disclosure,SEMRush allowed me to use their professional account for free for the last few weeks so that Icould do a full test-drive of their capabilities. As someone who has been getting along with tenresults at a time from Wordtracker or Keyword Discovery, and 100 more keywords from Google,I have to tell you that SEMRush has spoiled me.OnSite Optimization & Analysistool #6 – Google Analyticsif you carry out any SEO activities at all, you simply must have a web analytics program in orderto measure the impact of your campaigns. Google Analytics is by far the most commonly usedoption, and it‟s easy to see why. The program is free to use and provides a wealth of data,including advanced event and goal tracking features that allow you to conclusively measure theROI of your SEO campaigns.tool #7 - SEOTools for Excel *Super Cool, Useful, Free SEO toolAlthough Microsoft‟s Excel program may seem outdated, it can be turned into a productivitypowerhouse with the addition of the free SEOTools for Excel add-inSeoTools is an Excel add-inthat adds a bunch of useful functions for working with SEO and other web metrics directly inExcel. See all functions included in SeoTools. Go to the Download page!
tool #8 – SEOQuakeSEOQuake is one of many different SEO extensions (available for both the Firefox and Chromebrowsers) that return information about individual web pages, as well as about the listings withinindividual SERPs. Use this tool to check things like web page PageRank, Alexa traffic rank, siteage, number of backlinks, and more crucial pieces of information to uncover when conductingcompetitive research.Try SEOQuake toolbar for Mozilla FireFox – Try beta SEOQuake for Opera Try SEOQuake toolbar for Google Chrome – Try beta SEOQuake for Safaritool #9 – WooRankWooRank is the most popular Website Review and SEO Tool. Run a free Review. Then create aProject to track and optimize your website. With this free Website review you get: UnlimitedInstant Website Reviews, 129 Personalized Practical Tasks, SERP, Backlinks & KPIMonitoring.Create an account and Start your Website Review >tool #10 - Microsoft’s SEO Toolkit Microsoft‟s SEO Toolkit is Bing‟s answer to all of the free Google SEO tools. Although thistool offers several benefits, it really excels in measuring how fast your website is. Speed isimportant, and this easily downloaded tool provides an excellent resource for making sure thatyour site is performing the way it should. This tool also analyzes websites based on Bing‟ssearch engine algorithm, useful when you want your onsite SEO to go beyond just what Googleis looking for.tool #11 – SEO DoctorIf you need a quick overview of your site‟s overall SEO set-up, SEO Doctor might be just whatyou‟re looking for. It‟s a Firefox extension that analyzes a website and shows you exactly whereimprovements need to be made, based on current algorithm requirements.Link BuildingTool #12 – Majestic SEO
Majestic SEO is a website browser that allows you to see which sites are linking to yourcompetitors‟ pages, allowing you to both determine how difficult it will be to beat them in theSERPs and identify new opportunities to build links back to your own site. The program offers afree report for any site you control (which can be especially useful in ensuring link sources arestill linking back to your website), though to access the full spectrum of data this site provides,you‟ll need to upgrade to the paid version.Tool #13 – Open Site ExplorerThe SEOMoz Open Site Explorer offers similar features as MajesticSEO, although you‟re able toaccess slightly more information with this program‟s free version. Enter your competitors‟websites into the tool and pay special attention to their Inbound Links, Linking Domains andAnchor Text – all of which may help inform your own link building strategy. For even moreaccess, including data on social shares across Facebook, Google+ and Twitter, considerupgrading to the paid version of the tool.Tool #14 – Raven ToolsRaven Tools‟ SEO Tools feature isn‟t cheap (plans start at $99/month), but the data this programgives you access to is well worth the expense. Specifically, take a look at the company‟s LinkManager program, which allows you to research potential link partners, automatically grabwebmaster contact information and send standard link request messages – all from within thesame, easy-to-navigate window.Tool #15 – AhrefsChuck Price, writing for Search Engine Journal, calls Ahrefs, “the best link building tool you‟venever heard of” – and a quick glance at the programs features and functionality demonstrateswhy. The program‟s Backlink Analysis features provides an unprecedented amount ofinformation about a site‟s inbound links, including each link‟s ALR rating (a measure of theestimated number of visitors following each link per month). This tool allows you to quicklyprioritize link prospects and ensure the partners you‟re contacting will result in the biggest gainsfor your site.Tool #16 – Link Research ToolsLink Research Tool‟s Competitive Landscape Analyzer doesn‟t just identify potential sites youcould contact for links, it goes much, much further. For example, the tool‟s unique programmingallows it to determine whether you should focus more on SEO or branding links, how yourexisting link profile compares to your competitors‟ and why you may have lost rank within theSERPs. With plans starting at $199/month, this intuitive tool isn‟t cheap, but can make a bigdifference for more advanced webmasters who are operating in competitive niches.Tool #17 – MozBar
The SEOMoz MozBar program is a free Firefox and Chrome extension that automaticallydisplays loads of valuable link prospecting information within your browser window. Forexample, the toolbar highlights “no-follow” versus “follow” links, internal and external links,and the presence of specific keywords, allowing you to see – at a glance – which links andkeywords your competitors are targeting.Tool #18 – OntoloLike Raven Tools and Link Research Tools, Ontolo offers a comprehensive suite of link researchtools for a monthly fee, starting at $97/month. However, this innovative program offers a fewunique features that set it apart from these competitors, including automated link prospecting andenhanced competitor link profiling that take much of the tedious “guess work” out of linkbuilding. It‟s a great option if you‟re strapped for time and would rather analyze a presorted listof link prospects than generate your own.Tool #19 – ToutTout isn‟t a link building program at all – instead, it‟s an email management solution that helpsyou to extract contact information from websites, automatically create new email messages andcopy in template message texts, all with the click of a single button. If you struggle with theprocess of contacting every potential link partner you turn up with your prospecting efforts,you‟ll find programs like Tout to be immensely helpful.Tool #20 – WhoLinkstoMeWhoLinkstoMe is a reporting service that provides analytics reports detailing all of a given site‟sexisting backlinks. The service offers various subscription levels (at various price points, ofcourse), but overall, the program‟s reports can be extremely useful in terms of betterunderstanding your site‟s existing backlink profile and identifying potential weak areas thatshould be corrected.Tool #21 – Wordtracker’s Link BuilderWordtracker‟s Link Builder Tool is a relatively new entry into the link prospecting programmarket, but it‟s already receiving accolades due to Wordtracker‟s long-standing reputation forproviding quality products. Where the Tool excels is its ability to identify link prospects quicklyand sort them into relevant categories, allowing you to pursue only the links that make the mostsense for your business. And at $69/month, it‟s a cheaper solution for this specific activity thanthe programs offered by Raven Tools, Link Research Tools and other higher-end tools.Web Analytics & Metrics
Web analytics is the process of gathering and analyzing your web content‟s data in order to gleanmeaningful information about how your site is being utilized by your users. There are plenty ofWeb analytics applications out there, and you probably already know the big guns such asGoogle Analytics, Crazy Egg, and remote-site services such as Alexa and Compete. We go offthe trodden path and explore a few lesser-known Web analytics options. In this article, you‟llfind 10 excellent and free tools and applications to help you gather and analyze data aboutyour web content.Tool #21 – Google Analytics (google.com/analytics) – FreeA completely free service that generates detailed statistics about visitors to your website, GoogleAnalytics is the simplest and most robust web analytics offering. Currently used by over 50% ofthe top 10,000 websites in the world, according to the site‟s usage statistics, you can find outwhere your visitors are coming from, what they‟re doing while on your site and how often theycome back, among many other things. As you get more involved in the site‟s analytics, you canreceive more detailed reports, but it‟s that ease of use that makes it one of the most popularservices.Tool #22 - PiwikPiwik is an open-source Web analytics application developed using PHP and MySQL. It has a“plugins” system that allows for utmost extensibility and customization. Install only the pluginsyou need or go overboard and install them all – the choice is up to you. The plugins system, asyou can imagine, also opens up possibilities for you to create your own custom extensions. Thisthing‟s lightweight – the download‟s only 1.9MB. Go to Live Demonstration of Piwik.Tool #23 – FireStatsFireStats is a simple and straight-forward Web analytics application written in PHP/MySQL. Itsupports numerous platforms and set-ups including C# sites, Django sites, Drupal, Joomla!,WordPress, and several others. Are you a resourceful developer who needs moar cowbell?FireStats has an excellent API that will assist you in creating your own custom apps orpublishing platform components (imagine: displaying the top 10 most downloaded files in yourWordPress site) based on your FireStats data.Go to Live Demonstration of FireStats.Tool #24 - Snoop Snoop is a desktop-based application that runs on the Mac OS X and Windows XP/Vistaplatforms. It sits nicely on your system status bar/system tray, notifying you with audible soundswhenever something happens. Another outstanding Snoop feature is the Name Tags optionwhich allows you to “tag” visitors for easier identification. So when Joe over at the accountingdepartment visits your site, you‟ll instantly know.Tool #25 – Yahoo! Web Analytics
Yahoo! Web analytics is Yahoo!‟s alternative to the dominant Google Analytics. It‟s anenterprise-level, robust web-based third-party solution which makes accessing data easyespecially for multiple-user groups. It‟s got all the things you‟d expect from a comprehensiveWeb analytics tool such as pretty graphs, custom-designed (and printable) reports, and real-timedata tracking.Tool #26 - BBCloneIf you‟re looking for a simple, server-side web application that doesn‟t rely on third-partyservices to monitor your data, check out BBClone – a PHP-based server application that givesyou a detailed overview of website traffic and visitor data. It supports language localization for32 languages like English, Chinese, German, and Japanese. It easily integrates with popularpublishing platforms like Drupal, WordPress, and Textpattern. Since it‟s logfile-based, it doesn‟trequire you to use a server-side relational database.Go to Live Demonstration of BBClone.Tool #27 - WoopraWoopra is a Web analytics application written in Java. It‟s split into two parts which includes adesktop application for data analysis/exploration and a web service to monitor website statistics.Woopra has a robust user interface, an intuitive management system that allows you to run it onmultiple sites and domains, and even a chat feature so that you can gather non-numericalinformation by talking to your site users. Woopra is currently in beta and requires you to requestfor a private beta registration.Tool #28 - JAWStats JAWStats is a server-based Web analytics application that runs with the popular AWStats (infact, if you‟re on a shared hosting plan – AWStats is probably already installed). JAWStats doestwo things to extend AWStats – it improves performance by reducing server resource usage andimproves the user interface a little bit. With that said, you can‟t go wrong with just usingAWStats either if you‟re happy with it.Tool #29 - 4Q A large part of Web analytics deals with number-crunching and numerical data. Raw numberstells only part of the story and it‟s often helpful to perform analytics by way of interacting withactual users. 4Q developer Avinash Kaushik puts it perfectly when he said: “Web analytics isgood at the „What‟. It is not good at the „Why‟”.4Q is a simple surveying application focused onimproving your traditional numerical Web analytics by supplementing it with actual userfeedback. Check out this YouTube video on how easy it is to set up 4Q.Tool #30 - MochiBotMochiBot is a free Web analytics/tracking tool especially designed for Flash assets. WithMochiBot, you can see who‟s sharing your Flash content, how many times people view your
content, as well as helping you track where your Flash content is to prevent piracy and contenttheft. Installing MochiBot is a breeze; you simply copy a few lines of ActionScript code in the.FLA files you want to monitor.Tool #31 - Grape Web StatisticsGo to Live Demonstration of Grape Web Statistics.Social Media resourcesTool #32 – SocialOomphAs social media continues to play a larger than ever role in search rankings, building andestablishing your profiles on these sites should be considered a primary SEO priority. Sincecarrying out social networking marketing campaigns can be time consuming, consider adding anautomation tool like SocialOomph, which allows you to schedule tweets for future updates, setup “following” rules, and more.Tool #33 – TweriodIn order to improve the effectiveness of the messages you send to your social networkingfollowers, you need to know when they‟re most active, and, therefore, when they‟ll be mostreceptive to your offers or conversations. For this purpose, check out Tweriod, which willcompile data on your Twitter followers‟ online activities and provide you with recommendationson the best times, by the hour, to engage with your community on this social site.Tool #34 – TwiendsIf your social networking following isn‟t as robust as you‟d like, take a look at services likeTwiends, which will allow you to quickly connect with potential new community members basedon your shared interests.Tool #35 – TriberrSimilarly, the Triberr website enables you to multiply the reach of your social marketing effortsthrough the formation of teams that automatically promote each other‟s content to their ownfollowers. Look for existing networks within your industry and request an invitation, or simplystart your own “tribe” to effectively expand your social networking reach.