Communication technology in 2023


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My final project for Comm 303 on Communication Technology in 2023. Social media, mobile devices, TV/movies.

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Communication technology in 2023

  1. 1. Communication Technology in 2023 Kaitlin Chester Comm 303-50
  2. 2. Communication Technology Today The communication technologies we use today are complex. Using apps like Skype on your smart phone or tablet to talk to a friend or family member far away. Wearing 3D goggles to watch 3D movies at the theater or at home. Posting a status on Twitter to sharing how you’re feeling or a picture on Instagram. These forms of communication technology are only getting more and more popular, so as popularity and usage continues to rise…where does that leave the communication technology landscape in 10 years from now?
  3. 3. Social Media Today Some people fear how prevalent social media is. Social media has been linked to cyber- bullying, suicide, depression, anxiety, and much more. According to Tardanico (2012), studies show that only 7% of communication is based on language, whereas 93% of communication is based on nonverbal communication, like body language. Tardancio (2012) emphasizes that in both work and life we must find a way to continue to have meaningful relationships while still making the most of the technology around us.
  4. 4. Social Media Today Posting pictures is one of the most popular activities to do on social media. Bilton (2013) writes that since Paleolithic cave drawings over 20,000 years ago, humans have expressed themselves in images, photos, and drawings. Snapchat reported users send 200 million images a day, Instagram (owned by Facebook) reported users share 45 million photos a day, 16 billion photos in total since Instagram was started 3 years ago. Facebook’s users share 300 million images a day which equals 100 billion photos a year.
  5. 5. Social Media in 2023 10 years from now, social media will become prevalent in the workplace. According to the McKinsey Global Institute (2012), 72% of companies use some form of social communication technology but are not reaping the full benefits from it. The McKinsey Global Institute believes that if companies could fully implement social technologies, the “high-skill” workers like managers and professionals could increase productivity by 20-25%.
  6. 6. Social Media in 2023 McKinsey Global Institute (2012) claims that a worker spends 28% of the work week managing email and almost 20% of the week searching for internal information. If a social media platform was used internally within the company, there would be a searchable record and it would reduce by 35%, how much time employees spend looking for information. Companies would have to internally restructure, to have a corporate culture was one of trust and openness so employees would contribute their thoughts and ideas knowing they would be respected.
  7. 7. Rogers’ Diffusion of Innovations I believe that companies and corporations will adopt an internal social media platform because of the theory of diffusions of innovations. I have used Rogers’ five-step decision-making process to explain how companies and corporations will adopt the internal social media platform. 1) Knowledge - In 10 years, companies will see that social media is a communication technology that is here to stay. The majority of the employees in 2023 will have a good understanding of social media. 2) Persuasion - If the decision-makers in the company who decide whether or not a social media platform would work in the company see the data that exists about productivity they will form a positive attitude about an internal social media platform. 3) Accept or Reject - In 10 years, there will be a company (probably multiple companies) that will create these sort of internal social media platforms for other businesses. It will be up to the decision maker to decide whether the cost of the social media platform is more or less valuable than potentially 35% more from managers and professionals (McKinsey Global Institute, 2012). 4) Implementation - As the McKinsey Global Institute (2012) stated, there will need to be a corporate culture of trust so that employees feel safe to share their thoughts and ideas on the platform. 5) Confirmation - When the CEOs and top executives see the difference in productivity, their decision will be reinforced.
  8. 8. Mobile Devices in 2013 From 2010 to 2013, the number of adults owning a tablet computer has gone from 3% to 34% (O’Leary, 2013). Several analysts believe that tablet sales will surpass laptop sales within the next two years and that there is no difference in tablet adoption between men and women and racial or ethnic groups (O’Leary, 2013). (Please refer to the following slide for the graph based on the data above.)
  9. 9. Graph referred to on previous slide.
  10. 10. Mobile Devices in 2013 In the future, we will see mobile devices helping us with so many day-to-day activities. One being healthcare. Inventors are creating items such as a blood pressure cuff that plugs into an iPhone or iPad which keeps record of the information, pulse rate or blood pressure, on the mobile device (Wayner, 2012).
  11. 11. Mobile Devices in 2023 We are just starting to see it now, but in 10 years from now Google Goggles and devices similar will be prominent in the consumer market. Bilton (2012) writes that most likely the eyewear will be used more like a smartphone, when needed. The lenses work as a "see-through computer monitor". The Google Goggles will use the same Android software that is on Android smartphones and tablets. The glasses, like the tablets and smart phones will have GPS, motion sensors, a camera, and audio inputs and outputs (Bilton, 2012). It will be interesting to see what Apple and other competitors try to put out on the market to rival the Google Goggles because it is only a matter of time.
  12. 12. Moore’s Innovation Adoption Rate I believe 10 years from now tablet computers will be in the late majority to laggard phase and Google Goggles and similar products will be in the early adopters to early majority phase. It took our society awhile to come around to the idea of tablet computers and I think it will be a similar if not parallel situation with a glasses format versus tablet format. This is the adoption rate currently happening with smart phones and tablet computers I believe smart phones are in the late majority to laggards and the tablet computers fall close to early majority.
  13. 13. Television/Movies in 2013 According to Chen (2013), the new trend for televisions is not the television itself but the software. Last holiday season the average price for a 45-49 inch TV set was $615 and sets in the 50-54 inch range sold on average for $520. The reason for this discrepancy was because the people who bought the smaller size wanted the LED screen technology and Internet capabilities. The innovation lies in creating a new type of television experience where the TV is the is used to share calendars, photos, and capable of video chatting. Some think Apple will lead the way for this new type of TV (Chen, 2013).
  14. 14. Television/Movies in 2013 The DVD is about to be a novelty, like a floppy disk, or even its predecessor the VHS. Kehr (2011) reports that DVD sales are down 40% from 2010 to 2011. Services like Amazon Instant Video and Apple’s iTunes Store offer individual titles, both television shows/seasons and movies, for immediate download. Netflix is leading the way for digital television streaming this year four original shows garnering in total 14 Emmy nominations. This is the first time an Internet-only service has received an Emmy nomination (Carr, 2013).
  15. 15. Television/Movies in 2023 In 2013, film giants Steven Spielberg and George Lucas predicted that big blockbuster movies were on the decline. Lucas predicted that blockbuster movies would be like attending a sporting event or theater production and that most of the movie business would go to online video. Spielberg predicted that instead of wearing 3D glasses and looking at a screen, it would be a 3D experience for the movie goer and they would be more like a “player” within the movie (Rose, 2013).
  16. 16. Television/Movies in 2023 In 2023, I predict that going to movies will be like what George Lucas predicted; similar to going to a sporting event or a concert (Rose, 2013). Everything else will be available for digital download while the movie is in the theater. We will see a sharp decline in people buying DVDs and attending the theater. In 10 years either Apple or another company will have created software to incorporate a TV with Internet and app capabilities (Chen, 2013).
  17. 17. Critical Mass Theory Critical Mass Theory explains how and why people will adapt to the new ways television and movies will be presented. For an example, let’s say the Hunger Games movies are coming out in 2023, these might be the types of movies you still go to the theater to see if George Lucas’ prediction comes to light. Whereas a comedy like This is the End, a comedy in theaters this year might be the movie you download from the iTunes Library or Amazon Instant Video.
  18. 18. Critical Mass Theory cont. I believe by 2023, movies and television will have reached “critical mass with most people viewing movies and television shows through electronic devices like computers or through streaming or instant download on their Internet capable television. The trend has already started with Netflix, Hulu, Amazon Instant Video, etc. One problem that can arise with the critical mass theory is that the majority of people have to already own the device so that the form of medium hits “critical mass”. With seemingly unlimited access to televisions and computers there is no reason why this way of viewing shows/movies could hit “critical mass”.
  19. 19. Sources • Bilton, Nick (2012, February 22). Behind the Google Goggles, Virtual Reality. The New York Times. Retrieved from • Bilton, Nick. (2013, June 30). Disruptions: Social Media Images Form A New Online Language. The New York Times. Retrieved from new-language-online/ • Carr, David. (2013, July 21). TV Foresees Its Future. Netflix is Here. The New York Times. Retrieved there.html?pagewanted=all • Chen, Brian. (2013, January 6). As Sales Slip, TV Makers Strain for the Next Sensation. The New York Times. Retrieved from • Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sazzarin, H.,…Westergren, M. (2012, July). The Social Economy: Unlocking value and productivity through social technologies. McKinsey Global Institute. Retrieved from • Evans-Cowley, Jennifer. (November 2010). Planning in the Real-Time City: The Future of Mobile Technology. Journal of Planning Literature, 25, 136-149. doi:10.1177/0885412210394100 • Kehr, Dave. (2011, March 4). Goodbye, DVD. Hello, Future. The New York Times. Retrieved from • O’Leary, Amy. (2013, June 10). One-Third of Americans Now Own Tablet Computers. The New York Times. Retrieved from computers/ • Rose, Frank. (2013, June 22). Movies of the Future. The New York Times. Retrieved from • Tardanico, Susan. (2012, April 30). Is Social Media Sabotaging Real Communication? Forbes. Retrieved from • Wayner, Peter. (2012, February 22). Monitoring Your Health With Mobile Devices. The New York Times. Retrieved from mobile-devices.html