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Renewabuilt Final Presentation
 

Renewabuilt Final Presentation

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This slide show was the culmination of the work that my team did developing the Renewabuilt Energy Business Plan as part of our course work at the McGuire Center for Entrepreneurship at The University ...

This slide show was the culmination of the work that my team did developing the Renewabuilt Energy Business Plan as part of our course work at the McGuire Center for Entrepreneurship at The University of Arizona.

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  • Have you ever lost power 4 times in one month? Have you ever been in a power outage, where your lights go out, your computer goes down and you have to reset all the clocks in your home including the one on the microwave? Urban communities rarely lose power for long, but for rural communities like Patagonia Arizona, our research shows that residents experience an average of 4 power outages per month. Patagonia is located just south east of Tucson and with 87% of the of the people we surveyed desiring to have solar power in their community, Renewabuilt is here to tell you more about your opportunity to invest in this project, but first let me introduce you to the Renewabuilt team.

Renewabuilt Final Presentation Renewabuilt Final Presentation Presentation Transcript

  • Renewabuilt Energy Powering the Southwest with Solar © Renewabuilt Energy. All Rights Reserved. www.renewabuiltenergy.com renewabuilt energy
  • Welcome General Manager: Brittany McCain Finance Manager: Ryan Lambesis Business Development Manager: Kyle Cherrick Marketing Manager: Rebecca Batterman Operations Manager: Nathan Plett “ Go to Sleep, Wake up Green ” Brittany McCain renewabuilt energy
  • Goals Brittany McCain Why invest in solar? Why invest in Arizona ? Why invest in ? renewabuilt energy renewabuilt energy
  • 2 Main Problems Brittany McCain Problem 1 In 2007, 45 coal plants denied Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials Problem 2 Utilities lack resources to reach their Renewable Energy Standard Projected 15% by 2025 Current 2% renewabuilt energy
  • Mandated Supply Cumulative Gigawatt hours Rebecca Batterman RES = Renewable Energy Standard 2000 GWh = 180 K homes 6000 GWh = 560 K homes 12000 GWh = 1.1 M homes 560,000 homes 1.1 million homes 180,000 homes Problem - Opportunity -Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials Supply renewabuilt energy
  • Target Locations Rebecca Batterman Problem - Opportunity- Markets -Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials State RES Arizona 15% by 2020 Colorado 20% by 2020 Nevada 20% by 2015 New Mexico 20% by 2020 renewabuilt energy
  • Patagonia Target Market Rebecca Batterman
    • Critical Findings
    • 4 power outages / month
    • Overall satisfaction of quality of current utility service is only 4.2 / 10
    • Desire for solar power in the community is 8.8 / 10
    Problem - Opportunity- Markets -Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials renewabuilt energy
  • The Solution Distributed Solar Grid Solution Reliable Power Source Reduced Transmission Distance Environmentally Friendly Kyle Cherrick Problem - Opportunity-Markets- Solution -Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials renewabuilt energy
  • The Solution Kyle Cherrick Sulphur Springs Renewable Energy Profile The Patagonia Project 1 produces 28% of the Sulphur Springs RES for 2009 28% 28% 28% Problem - Opportunity-Markets- Solution -Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials renewabuilt energy
  • Perspective Kyle Cherrick 3MW power plant (6 GWh) 563 average American homes Problem - Opportunity-Markets- Solution -Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials renewabuilt energy
  • Business Model Kyle Cherrick Problem - Opportunity-Markets-Solution- Business Model -Competitive Advantage-Competition-Strategies-Status-Team-Financials Renewabuilt Energy Financier (bank, investor) Attribute Aggregator Utility End-user State & Federal Government Local Government Monitoring Provider Operation & Maintenance Provider Distribution/ Integrator System Installer Month 1 Month 3 Month 6 Month 12 renewabuilt energy Month 18
  • Renewabuilt in Patagonia, AZ Kyle Cherrick Problem - Opportunity-Markets-Solution-Business Model- Competitive Advantage -Competition-Strategies-Status-Team-Financials renewabuilt energy
  • Competition Nathan Plett Solana Phoenix Tucson Prescott Saguaro Springerville Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage- Competition -Strategies-Status-Team-Financials Plant Name Owner Size (MW) Solana APS 280 Prescott Airport APS 3.4 Springerville TEP 5.1 Saguaro APS 1 renewabuilt energy
  • Marketing Strategies Nathan Plett This Town is Powered by Solar Energy from renewabuilt energy Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition- Strategies -Status-Team-Financials renewabuilt energy
  • Sales/Growth Plan Nathan Plett Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition- Strategies -Status-Team-Financials Year 5 Year 1 Year 3 Year 5 renewabuilt energy
  • Venture Status Nathan Plett
    • Quarter 1-2, 2008
    • Attain Series A Funding
    • Quarter 3-4, 2008
    • Draft PPA with Sulfur Springs
    • Attain Debt & Equity Financing for Patagonia
    • Contract Engineering Firm to Develop Prototype
    • Quarter 1, 2009
    • Break Ground in Patagonia
    • Quarter 3-4, 2007
    • Met with Bellows Foundation
    • Met with Patagonia Plant Landowners
    • Met with Mayor of Patagonia
    • Surveyed Residents of Patagonia
    • Opened Relations with Sulfur Springs
    • Finished Business Plan
    Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies- Status -Team-Financials renewabuilt energy
  • Management Team Ryan Lambesis Nathan Plett Rebecca Batterman Kyle Cherrick Ryan Lambesis Brittany McCain Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status- Team -Financials renewabuilt energy
  • Financial Projections Ryan Lambesis Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team- Financials renewabuilt energy
  • Funding Proposal Ryan Lambesis
    • Funding Request = $1.5 million
    • Use of Funds:
      • Project expense – $840,000
      • Salaries and Wages – $285,000
      • O&M – $225,000
      • SG&A – $150,000
    • 7-10x return after five years
      • $11-15 million
    Problem - Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team- Financials renewabuilt energy
  • Renewabuilt Energy Powering the Southwest with Solar © Renewabuilt Energy. All Rights Reserved. www.renewabuiltenergy.com renewabuilt energy
  • Reference Material 3 Tier: First Look Assessment. http://firstlook.3tiergroup.com/solar Black & Veatch. “Arizona Renewable Energy Assessment.” September 2007. 27 October 2007. <http://www.bv.com/resources/energy_brochures/renewables/rsrc_AZ_RenewableEnergyAssessment.pdf.> Boyle, Steve. Interview. Bellow's Foundation. 1 November 2007. <http://www.bellowsfoundation.org/>. Database of State Incentives for Renewables % Efficiency. 2007. 9 November 2007. <http://www.dsireusa.org/index.cfm?&CurrentPageID=7&EE=1&RE=1>. Gabrielle Giffords. 2007. 15 October 2007. <http://giffords.house.gov/>. Hathoways. Interview. 15 November 2007. Kuz, Dan. Interview. Raytheon. 3 October 2007. <http://raytheon.com/>. National Renewable Energy Laboratory. 2007. 3 November 2007. <http://www.nrel.gov/>. Shah, Jigar. SunEdison . 2007. 26 November 2007. < http://www.sunedison.com>. SSVEC. “A Vision for the Future.” 2004. 15 October 2007. <http://www.ssvec.org/documents/reports/ar2004.pdf>. renewabuilt energy
  • Reference Material Cont’d Touchstone Energy Cooperatives. 2007. 1 October 2007. <https://touchstoneenergy.cooperative.com/public/index.html>. Tucson Embedded Systems. 2007. http://www.tucsonembedded.com/home.html UniSource. 2007. 1 October 2007. <http://www.unisourcelink.com/index.asp>. United States International Trade Commission (ITC). 2007. 6 October 2007. <http://www.usitc.gov/>. U.S. Electric Power Industry Net Generation. 2005. 9 November 2007. <http://www.eia.doe.gov/bookshelf/brochures/rep/images/generation%202005.png>. renewabuilt energy
  • Leadership Team General Manager: Brittany McCain VP of Finance: Ryan Lambesis VP of Business Development: Kyle Cherrick VP of Marketing: Rebecca Batterman VP of Operations: Nathan Plett Board of Advisors Jim Jindrick – McGuire Mentor in Residence Steve Boyle – Bellows Foundation Presenter February 28, 2008 renewabuilt energy
  • Leadership Team Background Brittany McCain (Phoenix, AZ) - Regional Sales Representative for Performance Janitorial, Inc. - Former president of the Entrepreneurship Club at The University of Arizona Ryan Lambesis (Tucson, AZ) - Assisted companies at achieving IPO’s for Atlantic Law LLP in London, England - 3-years experience in sales and customer service at Bank of America Kyle Cherrick (Seattle, WA) - Personally sold $130,000+ in advertising for Arizona Daily Wildcat - Co-founder of the Entrepreneurship club at The University of Arizona Rebecca Batterman (Ivyland, PA) - Coached and evaluated 30 staff members at Sesame/Rockwood Day Camps - Helped market the camp by designing promotional give-aways Nathan Plett (Phoenix, AZ) - Experience with generating market demand at Morgan Stanley - Asset allocation and portfolio management renewabuilt energy
  • Survey
    • 1. Residents tend to become involved within their community in different ways. How involved are you within your community in regards to making/influencing decisions, leading discussions or event, etc?
    • Not involved at all 1 2 3 4 5 6 7 Very involved
    • 2. What environmental actions do you currently perform? Check all that apply.
      • Recycle
      • Purchase organic foods
      • Use energy-efficient light bulbs
      • Carpool
      • Use public transportation
      • I don’t do anything
      • Other _______________
    • 3. What is your overall satisfaction with your current utility service?
    • Not at all 1 2 3 4 5 6 7 Very
    • satisfied satisfied
    • 4. On average, about how much do you spend per month on your utility bill?
    • A) Less than $50
    • b) $51-$100
    • c) $101-$150
    • d) $151-$200
    • e) More than $201
    • f) I don’t pay the electricity bill.
    renewabuilt energy
  • Survey 5. Rank the following choices according to what you prefer if your utility was to improve. (1=most desired preference, 4=least desired preference) ___ Cleaner power production ___ Controlling rising costs ___ Improving quality of service ___ Reducing hazardous emissions 6. About how many power outages have you experienced within the last month? _______________ 7. It sometimes is bothersome when your power goes out. How much more money a month would you pay in order to avoid these power outages? $0 $1-15 $16-30 $31-45 $46 + 8. How knowledgeable do you consider yourself on solar energy? Not knowledgeable 1 2 3 4 5 6 7 Very knowledgeable 9. On a scale from 1 to 10, how strongly do you desire more solar power to be used in your community? I don’t care 1 2 3 4 5 6 7 8 9 10 I really want solar power used in my community renewabuilt energy
  • Survey
    • Adopting citywide green initiatives would improve the economic growth of your community? (Circle one)
    • Strongly Agree Neither Agree nor Disagree Disagree Strongly
    • Agree Disagree
    • Our local government should adopt solar power to provide some electricity for our community. (Circle one)
    • Strongly Agree Neither Agree nor Disagree Disagree Strongly
    • Agree Disagree
    • 12. If there were new developments within your community, which type of power source would you prefer to be used?
    • (-5=don’t prefer, +5=really prefer)
    • Nuclear -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Coal -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Oil -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Natural Gas -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Hydro -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Wind -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    • Solar -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
    renewabuilt energy
  • Survey 13. Solar energy plants could provide more efficient electricity to your community. How willing are you to have a solar farm located about 8 miles outside of your city center? Farmland Solar Farm providing more efficient electricity to your home. Not willing 1 2 3 4 5 6 7 Very at all willing 14. How many rooms are in your home? 1 2 3 4 5+ 15. How many square feet is your home? a) under 1000 b) 1001-1500 c) 1501-2000 d) 2001-2500 e) 2501-3000 f) more than 3000 renewabuilt energy
  • Survey Results
    • Community involvement making/influencing decisions, leading discussions or event - 4.914 (10=very involved)
    • Environmental actions you perform
    • Recycle - 0.951
      • Purchase organic foods - 0.7312
      • Use energy-efficient light bulbs - 0.793
      • Carpool - 0.156
      • Use public transportation - 0.025
      • I don’t do anything – 0
      • Overall satisfaction with current utility service - 4.288
      • Avg. monthly utility bill - $151-$200
      • Rank order:
        • Improved Quality
        • Control Rising Cost
        • Reduce Emissions
        • Clean Power
    renewabuilt energy
  • Survey Results
    • 6. Power outages last month - 3.85
        • 7. Amount more paid to avoid power outages - $1-$15
        • 8. Knowledge on solar energy - 4.41 (7=very knowledgable)
        • 9. Desire solar power in your community - 8.78 (really want it)
        • 10. Adopting a green initiative would improve economic growth - Agree
        • 11. Local government should adopt solar power for our community - Agree
        • 12. Type of power source you prefer:
          • Nuclear – 2.86
          • Coal – (-4)
          • Oil - 3.86
          • Natural Gas - 0.032
          • Hydro - 0
          • Wind - 4.21
          • Solar - 4.3
    renewabuilt energy
  • Survey Results
    • How willing are you to have a solar farm located about 8 miles outside of your city center? - 6.13 (7-very willing)
    • Rooms in your house - 4.43
    • Square footage of your home - 1501-2000
    • 16. People who live in your house - 2.1
    renewabuilt energy
  • The Process
    • Renewabuilt works with the utility company
    • Agree to a 20-30 year Power Purchase Agreement (PPA)
    • Go to the financer
    • Decide on operating, production, monitoring companies
    • Contact local governments for inspection and permits
    • State/Federal Government in order to gain tax incentives
    Presenter February 28, 2008 renewabuilt energy
  • Projected Income Statements renewabuilt energy
  • Projected Income Statements renewabuilt energy
  • Utility Scale Characteristics renewabuilt energy
  • The Solution Kyle Cherrick Problem - Opportunity - Markets - Solution - Business Model - Competition - Strategies - Status - Financials Sulfur Springs Renewable Energy Profile The Patagonia 1 Project producing 6 GWh is 28% of the 2.5% RES * GWh = GigaWatt Hours YEAR Total Energy Sales RES RE GWh Renewabuilt 2006 735 GWh 1.5% 11 - 2007 771 GWh 1.75% 13.5 - 2008 805 GWh 2% 16 - 2009 845 GWh 2.5% 21 6 GWh (Patagonia 1) renewabuilt energy
  • Use of Funds Ryan Lambesis February 28, 2008 renewabuilt energy
  • Agenda
    • Problem
    • Opportunity
    • Markets
    • Solution
    • Business Model
    • Competitive Advantage
    • Competition
    • Strategies (Marketing, Sales, Research)
    • Venture Status
    • Financials
    • Exit Strategy
    Kyle Cherrick February 28, 2008 renewabuilt energy
  • Land Proposal Patagonia, Arizona
      • Targeted area for economic development for Santa Cruz county
    Rebecca Batterman February 28, 2008 renewabuilt energy
  • Community-Based Solar Power
    • 4 kW ownership of a 3 MW Utility-scale Solar Power Plant
    • Dual-axis tracking capability
    • 27% capacity factor
    • 2000 kWh/kW installed
    • Advanced Concentrated PV or low-cost thin-film technologies
    • Economies of scale lower cost of permitting, design, and construction
    • Utilities buy kWh at above retail prices in order to meet State Renewable Energy Standard Mandates
    • 750 4 kW residential and small-commercial owners of a 3 MW Solar Power Park
    • Located outside rural communities, suburbs, or inside Master-planned communities
    • Knowledge of where your power comes from, the Sun
    • 4 kW Residential Solar Power System
    • No tracking capability
    • 18% Capacity Factor
    • 1300 kWh/kW installed
    • Standard silicon technology
    • Expensive custom design and
    • installation costs
    • Individual permits
    • Navigate Homeowner’s Associations
    • Concern over trees shading panels
    • Reimbursed at wholesale or retail price for spinning meter backwards