This document summarizes a presentation about the Pomodore@ project, which uses a FIWARE-based system of wireless sensors and tags to monitor temperature and humidity in real-time for tomatoes. The system aims to reduce fruit and vegetable waste by 20% through high-quality products, precision irrigation, and pest detection enabled by sensor networks and unlimited data storage. A team from several European countries is testing the system on farms and developing it further to expand to other crops and markets. Their goals for next year include decreasing sensor costs and developing plug-and-play sensors.
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Pomodore@1
1. 19th International Conference on Information
Systems
for Agriculture and Forestry
TU Dresden
14 – 15 September 2015
Project funded bywww.pomodore.eu
2. Team
Karel Charvat
ICT & SDI Manager
Technical Director
Marek Šplíchal
FIWARE Expert
Simona Mincione
Marketing
Specialist
Michal Kepka
FIWARE Expert
Elena Torrieri
Associate Professor in
Agricultural
Science and Technology
Marco de la Feld
Business Innovation
Manager
Michal Sredl
FIWARE Expert
Marek Musil
Hardware Expert
3. 20% = Fruits & vegetable wasted
What is the problem?
Solution!
A FI-based system using wireless sensors and
tags for monitoring air and soil temperature and
humidity in real-time.
5. Sensor networks
Unlimited grow
history storage
Precision irrigation
FIware GEs
Fertiliser level
Pest Detection
Interoperability with
other type of
hardware
Scalability
Positioning Map
8. • 13,5 M farmers in EU (27)
• 700.000 agricultural
holdings
• 3 test beds for
Pomodore@
Total precision farming market size is
expected to grow at a CAGR of 12.2% to
2020 and reach $4.55 billion by 2020.
$360.000 million
EU production value
Market landscape
9. Development of better FIWARE
infrastructure to use all the
available tools
Product Maintenance
AdvertisingInfrastructure
Development of our sensors with
new measurement based on
market/customers needs
Server maintenance and
FIWARE update
Marketing campaign –
Identification possible
customers
10%40%
15% 35%
Business Investment
10. Key Partner Key activities Value Proposition
Customer
relationships
Customer
segments
• Farmers associations
• Agricultural cooperatives
• Stakeholders from agri-food
sector
• ICT-Agri
• FIWARE accelerators
• Associations of consumers
• Trials tomato producers.
• Sensors deployment
• Deployment of Apps
• Integration with FISPACE
• Pilot sensor deployment
• System maintenance
• Field trials
• Innovation training
• Marketing presentation to
investors
• Monitoring system in the pre-
harvest / ripening stage of
tomatoes
• Integrated solution: tags
system + easy-to-use interface
for end users
• Access the FIspace platform
• Installation of tailored systems
• Training
• Remote Assistance
• Regular interactive contacts
• Give feedback by
App interface.
1. Tomato producers
• Large farms
• Medium & small farms
• Cooperatives
2. Advisory services
3. Investors interested in
innovation.
Key
resources
Promotion
Channels
• Technology infrastructure
• Server architecture
• Data providers
• Apps
• Direct connections
• Informative material & videos
• Social media platforms
• Magazines and bulletins
• Local/international events;
• Demo video
• Test boxes
• FIspace platform
Cost structures Revenue streams
• Technology costs;
• App development
• Marketing, promotion & communication costs
• Human resources.
• system
• SaaS
• Hardware infrastructure (sensors)
Business model
11. Focus on
other types of
crops
12.06.2013
Decrease
the costs of
sensors
Plug
and play
sensors
Next year’s goals
12. Thanks a lot for
your kind attention!
www.pomodore.eu
Project funded by
@Pomodore_FI
Pomodore@