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19th International Conference on Information
Systems
for Agriculture and Forestry
TU Dresden
14 – 15 September 2015
Project funded bywww.pomodore.eu
Team
Karel Charvat
ICT & SDI Manager
Technical Director
Marek Šplíchal
FIWARE Expert
Simona Mincione
Marketing
Specialist
Michal Kepka
FIWARE Expert
Elena Torrieri
Associate Professor in
Agricultural
Science and Technology
Marco de la Feld
Business Innovation
Manager
Michal Sredl
FIWARE Expert
Marek Musil
Hardware Expert
 20% = Fruits & vegetable wasted
What is the problem?
Solution!
A FI-based system using wireless sensors and
tags for monitoring air and soil temperature and
humidity in real-time.
High quality
products
FIWARE
Interoperability
and scalability
Growth potential
Smart Sensors
Monitoring
Sensor networks
Unlimited grow
history storage
Precision irrigation
FIware GEs
Fertiliser level
Pest Detection
Interoperability with
other type of
hardware
Scalability
Positioning Map
FIWARE usage
FIWARE usage
• 13,5 M farmers in EU (27)
• 700.000 agricultural
holdings
• 3 test beds for
Pomodore@
Total precision farming market size is
expected to grow at a CAGR of 12.2% to
2020 and reach $4.55 billion by 2020.
$360.000 million
EU production value
Market landscape
Development of better FIWARE
infrastructure to use all the
available tools
Product Maintenance
AdvertisingInfrastructure
Development of our sensors with
new measurement based on
market/customers needs
Server maintenance and
FIWARE update
Marketing campaign –
Identification possible
customers
10%40%
15% 35%
Business Investment
Key Partner Key activities Value Proposition
Customer
relationships
Customer
segments
• Farmers associations
• Agricultural cooperatives
• Stakeholders from agri-food
sector
• ICT-Agri
• FIWARE accelerators
• Associations of consumers
• Trials tomato producers.
• Sensors deployment
• Deployment of Apps
• Integration with FISPACE
• Pilot sensor deployment
• System maintenance
• Field trials
• Innovation training
• Marketing presentation to
investors
• Monitoring system in the pre-
harvest / ripening stage of
tomatoes
• Integrated solution: tags
system + easy-to-use interface
for end users
• Access the FIspace platform
• Installation of tailored systems
• Training
• Remote Assistance
• Regular interactive contacts
• Give feedback by
App interface.
1. Tomato producers
• Large farms
• Medium & small farms
• Cooperatives
2. Advisory services
3. Investors interested in
innovation.
Key
resources
Promotion
Channels
• Technology infrastructure
• Server architecture
• Data providers
• Apps
• Direct connections
• Informative material & videos
• Social media platforms
• Magazines and bulletins
• Local/international events;
• Demo video
• Test boxes
• FIspace platform
Cost structures Revenue streams
• Technology costs;
• App development
• Marketing, promotion & communication costs
• Human resources.
• system
• SaaS
• Hardware infrastructure (sensors)
Business model
Focus on
other types of
crops
12.06.2013
Decrease
the costs of
sensors
Plug
and play
sensors
Next year’s goals
Thanks a lot for
your kind attention!
www.pomodore.eu
Project funded by
@Pomodore_FI
Pomodore@

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Pomodore@1

  • 1. 19th International Conference on Information Systems for Agriculture and Forestry TU Dresden 14 – 15 September 2015 Project funded bywww.pomodore.eu
  • 2. Team Karel Charvat ICT & SDI Manager Technical Director Marek Šplíchal FIWARE Expert Simona Mincione Marketing Specialist Michal Kepka FIWARE Expert Elena Torrieri Associate Professor in Agricultural Science and Technology Marco de la Feld Business Innovation Manager Michal Sredl FIWARE Expert Marek Musil Hardware Expert
  • 3.  20% = Fruits & vegetable wasted What is the problem? Solution! A FI-based system using wireless sensors and tags for monitoring air and soil temperature and humidity in real-time.
  • 5. Sensor networks Unlimited grow history storage Precision irrigation FIware GEs Fertiliser level Pest Detection Interoperability with other type of hardware Scalability Positioning Map
  • 8. • 13,5 M farmers in EU (27) • 700.000 agricultural holdings • 3 test beds for Pomodore@ Total precision farming market size is expected to grow at a CAGR of 12.2% to 2020 and reach $4.55 billion by 2020. $360.000 million EU production value Market landscape
  • 9. Development of better FIWARE infrastructure to use all the available tools Product Maintenance AdvertisingInfrastructure Development of our sensors with new measurement based on market/customers needs Server maintenance and FIWARE update Marketing campaign – Identification possible customers 10%40% 15% 35% Business Investment
  • 10. Key Partner Key activities Value Proposition Customer relationships Customer segments • Farmers associations • Agricultural cooperatives • Stakeholders from agri-food sector • ICT-Agri • FIWARE accelerators • Associations of consumers • Trials tomato producers. • Sensors deployment • Deployment of Apps • Integration with FISPACE • Pilot sensor deployment • System maintenance • Field trials • Innovation training • Marketing presentation to investors • Monitoring system in the pre- harvest / ripening stage of tomatoes • Integrated solution: tags system + easy-to-use interface for end users • Access the FIspace platform • Installation of tailored systems • Training • Remote Assistance • Regular interactive contacts • Give feedback by App interface. 1. Tomato producers • Large farms • Medium & small farms • Cooperatives 2. Advisory services 3. Investors interested in innovation. Key resources Promotion Channels • Technology infrastructure • Server architecture • Data providers • Apps • Direct connections • Informative material & videos • Social media platforms • Magazines and bulletins • Local/international events; • Demo video • Test boxes • FIspace platform Cost structures Revenue streams • Technology costs; • App development • Marketing, promotion & communication costs • Human resources. • system • SaaS • Hardware infrastructure (sensors) Business model
  • 11. Focus on other types of crops 12.06.2013 Decrease the costs of sensors Plug and play sensors Next year’s goals
  • 12. Thanks a lot for your kind attention! www.pomodore.eu Project funded by @Pomodore_FI Pomodore@