User-Centered Design<br />Effective Design Approaches for Health Behavior Change<br />Kara Chanasyk<br />kara@whitelotusde...
Support a user’s goals while transforming his or her behavior<br />
Walk a mile in your users shoes<br />
User Research<br />Early Stage Design = Collect & Refine Insights <br />Mid Stage Design <br />Late Stage Design<br />
Collect & Refine Insights<br /><ul><li>Education
Age
Weather
Convenience
Belief System
Triggers
Cost
Motivation
Timing
Gender
Race
Product Preferences</li></ul>Identify Initial Assumptions<br /><ul><li>Education
Trigger
Timing
Education
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User Centered Design

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User Centric Design and User Research are key for designing for health behavior change.

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  • User as the center of focusEfficient, Easy to useSomething they need and want (not necessarily the same thing)Integrates into their livesUltimately more effective
  • How do I walk a mile in my user’s shoes?–see things like they do–know what they know–want what they want–work how they workA key part of doing user centric design efffectively is just this – It’s a practice of self reflectionA practice of compassion and empathy and relating to others. It’s crucial thatMeet people where they are at. User centric design is about helping users meet their goals while helping them change their behavior.It’s about connecting it to something they care about
  • A process that runs through the entire lifecycle of the project
  • Age: If you are older, you are more conscious about sunscreenWeather: If it&apos;s sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun&apos;s rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
  • Age: If you are older, you are more conscious about sunscreenWeather: If it&apos;s sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun&apos;s rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
  • Age: If you are older, you are more conscious about sunscreenWeather: If it&apos;s sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun&apos;s rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
  • Role playing ethnographyOpen ended questions
  • As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
  • As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
  • Age: If you are older, you are more conscious about sunscreenWeather: If it&apos;s sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun&apos;s rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
  • Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
  • Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
  • Age: If you are older, you are more conscious about sunscreenWeather: If it&apos;s sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun&apos;s rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
  • Compile insights from user interviews, ethnographyCompose a survey for wider distributionUse results to inform design approachnarrow assumptions as you move forward with design
  • User Centered Design

    1. 1. User-Centered Design<br />Effective Design Approaches for Health Behavior Change<br />Kara Chanasyk<br />kara@whitelotusdesign.com<br />
    2. 2.
    3. 3.
    4. 4. Support a user’s goals while transforming his or her behavior<br />
    5. 5. Walk a mile in your users shoes<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10. User Research<br />Early Stage Design = Collect & Refine Insights <br />Mid Stage Design <br />Late Stage Design<br />
    11. 11. Collect & Refine Insights<br /><ul><li>Education
    12. 12. Age
    13. 13. Weather
    14. 14. Convenience
    15. 15. Belief System
    16. 16. Triggers
    17. 17. Cost
    18. 18. Motivation
    19. 19. Timing
    20. 20. Gender
    21. 21. Race
    22. 22. Product Preferences</li></ul>Identify Initial Assumptions<br /><ul><li>Education
    23. 23. Trigger
    24. 24. Timing
    25. 25. Education
    26. 26. Age
    27. 27. Gender
    28. 28. Weather</li></li></ul><li>Collect & Refine Insights<br />Expanding our Insights<br /><ul><li>Education
    29. 29. Age
    30. 30. Weather
    31. 31. Convenience
    32. 32. Belief System
    33. 33. Triggers
    34. 34. Cost
    35. 35. Motivation
    36. 36. Timing
    37. 37. Gender
    38. 38. Race
    39. 39. Product Preferences
    40. 40. Education
    41. 41. Trigger
    42. 42. Timing</li></ul>Education<br />Age<br />Gender<br />Product preferences<br />
    43. 43. Collect & Refine Insights<br /><ul><li>Education
    44. 44. Age
    45. 45. Weather
    46. 46. Convenience
    47. 47. Belief System
    48. 48. Triggers
    49. 49. Cost
    50. 50. Motivation
    51. 51. Timing
    52. 52. Gender
    53. 53. Race
    54. 54. Product Preferences</li></ul>Refine & Validate<br /><ul><li>Education
    55. 55. Trigger
    56. 56. Timing</li></ul>Education<br />Age<br />Gender<br />Product preferences<br />
    57. 57. EARLY STAGE DESIGN: Conceptual Research<br />OBJECTIVE: Collect/Refine insights <br />TECHNIQUES:<br />User Personas<br />User Stories/Task Analysis through:<br />Interview<br />Contextual Inquiry/ Applied Ethnography<br />Surveys<br />
    58. 58. User Personas<br />
    59. 59. User Personas<br />
    60. 60.
    61. 61. Using the Behavior Model<br />
    62. 62. Collect & Refine Insights<br />Expanding our Insights<br /><ul><li>Education
    63. 63. Age
    64. 64. Weather
    65. 65. Convenience
    66. 66. Belief System
    67. 67. Triggers
    68. 68. Cost
    69. 69. Motivation
    70. 70. Timing
    71. 71. Gender
    72. 72. Race
    73. 73. Product Preferences
    74. 74. Education
    75. 75. Trigger
    76. 76. Timing</li></ul>Education<br />Age<br />Gender<br />Product preferences<br />
    77. 77. Develop User Stories & Task Analysis<br />Interviews<br /><ul><li> Recruit/Incentivize participants
    78. 78. Conduct in person or via phone
    79. 79. Write a short script of open-ended questions</li></ul>Example Insights:<br /><ul><li> Eats breakfast
    80. 80. Drinks coffee
    81. 81. Showers
    82. 82. Puts on make up
    83. 83. Rides bike to campus</li></li></ul><li>Develop User Stories & Task Analysis<br />Contextual Inquiry/Applied Ethnography<br /><ul><li> Observe a person while in work flow
    84. 84. Encourage the user to talk you through all steps of their process
    85. 85. Ask questions to clarify
    86. 86. Alternatively Roll play</li></ul>Result: more in depth insights:<br /><ul><li> Eats breakfast in kitchen
    87. 87. Drinks coffee in the bathroom while getting ready
    88. 88. Showers and immediately puts on make up before getting dressed
    89. 89. Rides bike to campus</li></li></ul><li>Collect & Refine Insights<br /><ul><li>Education
    90. 90. Age
    91. 91. Weather
    92. 92. Convenience
    93. 93. Belief System
    94. 94. Triggers
    95. 95. Cost
    96. 96. Motivation
    97. 97. Timing
    98. 98. Gender
    99. 99. Race
    100. 100. Product Preferences</li></ul>Refine & Validate<br /><ul><li>Education
    101. 101. Trigger
    102. 102. Timing</li></ul>Education<br />Age<br />Gender<br />Product preferences<br />
    103. 103. MID STAGE DESIGN: Preference Research<br />OBJECTIVE: Investigates desires, expectations, priorities<br />TECHNIQUES:<br />Surveys<br />Interviews<br />Card sorting<br />Participatory design<br />Focus Groups<br />
    104. 104. LATE STAGE DESIGN: User Testing<br />OBJECTIVE:Investigates abilities and reactions<br />PRE-LAUNCH TECHNIQUES:<br />Prototypes (paper and mockup)<br />Usability Testing<br />Split Testing<br />POST-LAUNCH TECHNIQUES:<br />Analytics<br />User feedback analysis<br />
    105. 105. Thank you!Questions?<br />Kara Chanasyk<br />kara@whitelotusdesign.com<br />

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