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Beyond google oct10

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University of Leicester session on going Beyond Google

University of Leicester session on going Beyond Google

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    • 1. www.le.ac.uk Beyond Google October 2010 Katie Fraser Information Librarian David Wilson Library
    • 2. Outline • How Google works • Google tips and tricks • Other search engines • Other search types • Resources for specific purposes • Finding more
    • 3. How Google search works • Pagerank http://en.wikipedia.org/wiki/PageRank • Google’s golden triangle http://eyetools.com/research_google_eyetracking_
    • 4. Advanced Search • Go to Google.com • Use ‘Advanced search’ • Use ‘More search tools’
    • 5. Google Shortcuts • “david wilson library" - phrase • -building – without ‘building’ • +geneus – exactly ‘geneus’ (not corrected) • ~book - synonyms for ‘book’ • david * library – david ‘wildword’ library
    • 6. Information within a website • site:le.ac.uk - in the site (can add keywords) • link:le.ac.uk - pages linking to the site • cache:le.ac.uk - cached version of the site • info:le.ac.uk - information about the site • related:le.ac.uk - pages related to the site
    • 7. Information within a webpage • allinanchor:library - words in the anchor text • allintitle:library - words in the site title • inurl:library - words in the URL
    • 8. Cool Google sites • http://www.googlelabs.com/ - new applications developed by Google, sometimes including search • http://www.google.com/experimental/ - experiments with Google search you can try out online
    • 9. Other search engines • www.bing.com • www.yahoo.com • www.ask.com • www.exalead.com/search • Try out the same search in each of these search engines and Google • Which results come out at the top? • Which look more useful?
    • 10. Other search types • Clustered search http://search.carrot2.org/stable/search • Computational search www.wolframalpha.com • Directory search www.dmoz.org • Clustered search uses similar algorithms but presents results differently • Computational and directory search use completely different systems
    • 11. Metasearch • http://www.langreiter.com/exec/yahoo-vs-google.h • www.metacrawler.com • www.dogpile.com • Metasearch engines usually state which sources are used • Can create a more reliable picture of relevance
    • 12. Image search • http://images.google.com/advanced_image_search • http://www.flickr.com/search • http://behold.cc • Images on the internet are not free to use anyway • Search for Creative Commons licensed materials
    • 13. Academic search • Google Scholar – ‘academic’ search results http://scholar.google.com/ which can be set up to search UoL resources • Pinakes – list of quality educational web directories http://www.hw.ac.uk/libWWW/irn/pinakes/pinakes
    • 14. Image search • http://images.google.com/advanced_image_search • http://www.flickr.com/search • http://behold.cc • Images on the internet are not free to use anyway • Search for Creative Commons licensed materials
    • 15. Social media search • http://search.twitter.com/ • http://blogsearch.google.com/ • http://technorati.com/ • http://www.icerocket.com/ • http://addictomatic.com/ • http://collecta.com/ • Search social media for up-to-date ‘information’ • For example, is a website having problems?
    • 16. Other cool stuff • http://www.google.com/squared • http://www.archive.org/web/web.php • http://stilltasty.com/
    • 17. Finding more • http://googleblog.blogspot.com/ - Google’s blog, including updates on new services • http://www.philb.com/ - Phil Bradley’s website. Try his ‘Which search engine when?’ guide http://www.philb.com/whichengine.htm • http://blog.searchenginewatch.com/ - Search Engine Watch blog, looks at search news

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