Future Of Mobile

Future of Mobile
App Store or Something Else

App Stores Everywhere
Windows Marketplace
App World
Verizon App Store
Ovi
Samsung A Store
Palm App Catalog
iPhone

Too Many App Stores
Better Channels for Getting App Content and Games
But…
Customer Confusion
Option overload
Developer Frustration
Build for multiple platforms
Which platforms

Just One App Store?

Not So Fast
http://www.localytics.com

Not So Fast
Consumers like choice, especially for personal items like phones

Not So Fast
Developers don’t like to be confined

What If?
Tim Berners-Lee had to approve every Web site
We could only surf the Web from one device

Is There Money In Them Hills?
1 billion apps
1 in 30 paid
Avg. price 2.65 (http://lsvp.wordpress.com)
65,000 developers (70% cut) (wikipedia)
$951/developer on average

Show Me the Money
“iPhone Unit Conversion App Makes $20,000 a Week” – Mashable August 2009

We did Show the Money
“Which is exactly what Shen and Tokuda did when they rewrote their app and let it loose on Facebook. Two months later, the duo had generated more than $200,000 in ad revenue.” - Business 2.0 Magazine August 2007

App Store is Just a Step in Progression
Web
AOL
Yahoo
SN’s
MySpace
Facebook
Twitter
Open Social / FB Connect
Mobile
On Deck Carrier Applications
App Store
???

Mobile Web 2.0
Developers can build once and run anywhere
Consumers can have options
Emma can get her pink clam shell
Asher can get his tricked out Spiderman phone
Phone Manufacturers
Competition
Innovation
Thriving businesses

Web 2.0 as Benchmark
Broadband
Flash
Ajax => Javascript + Async Service Calls
We need something like this in mobile

Mobile Web 2.0
Getting better connectivity
Breaking Down Carrier Walls
Programmability
Flash Lite – has flat lined
Silverlight Mobile – remains to be seen
WebOS
App Widgets
Mobile Ajax + Google Gears/some_cache

Real Winners & True Mobile Revolution
You
Me
My kids 