Future Of Mobile
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Future Of Mobile

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The future of mobile. The apps store is a step in the progression but the Mobile Revolution needs Mobile Web 2.0

The future of mobile. The apps store is a step in the progression but the Mobile Revolution needs Mobile Web 2.0

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Future Of Mobile Presentation Transcript

  • 1. Future of Mobile
    App Store or Something Else
  • 2. App Stores Everywhere
    Windows Marketplace
    App World
    Verizon App Store
    Ovi
    Samsung A Store
    Palm App Catalog
    iPhone
  • 3. Too Many App Stores
    Better Channels for Getting App Content and Games
    But…
    Customer Confusion
    Option overload
    Developer Frustration
    Build for multiple platforms
    Which platforms
  • 4. Just One App Store?
  • 5. Not So Fast
    http://www.localytics.com
  • 6. Not So Fast
    Consumers like choice, especially for personal items like phones
  • 7. Not So Fast
    Developers don’t like to be confined
  • 8. What If?
    Tim Berners-Lee had to approve every Web site
    We could only surf the Web from one device
  • 9. Is There Money In Them Hills?
    1 billion apps
    1 in 30 paid
    Avg. price 2.65 (http://lsvp.wordpress.com)
    65,000 developers (70% cut) (wikipedia)
    $951/developer on average
  • 10. Show Me the Money
    “iPhone Unit Conversion App Makes $20,000 a Week” – Mashable August 2009
  • 11. We did Show the Money
    “Which is exactly what Shen and Tokuda did when they rewrote their app and let it loose on Facebook. Two months later, the duo had generated more than $200,000 in ad revenue.” - Business 2.0 Magazine August 2007
  • 12. App Store is Just a Step in Progression
    Web
    AOL
    Yahoo
    SN’s
    MySpace
    Facebook
    Twitter
    Open Social / FB Connect
    Mobile
    On Deck Carrier Applications
    App Store
    ???
  • 13. Mobile Web 2.0
    Developers can build once and run anywhere
    Consumers can have options
    Emma can get her pink clam shell
    Asher can get his tricked out Spiderman phone
    Phone Manufacturers
    Competition
    Innovation
    Thriving businesses
  • 14. Web 2.0 as Benchmark
    Broadband
    Flash
    Ajax => Javascript + Async Service Calls
    We need something like this in mobile
  • 15. Mobile Web 2.0
    Getting better connectivity
    Breaking Down Carrier Walls
    Programmability
    Flash Lite – has flat lined
    Silverlight Mobile – remains to be seen
    WebOS
    App Widgets
    Mobile Ajax + Google Gears/some_cache
  • 16. Real Winners & True Mobile Revolution
    You
    Me
    My kids 