How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Received his B.A. in English from Baylor University
Captain in the U.S. Air Force
Independent consultant to leading attorneys and Fortune 500 companies.
Amazon.com selected Cliff’s book Beyond Bullet Points as a "Best Book of 2007
Cliff currently serves as president of BBP Media, LLC, in Los Angeles.
Line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker at the front of the room.
Ex: internet distractions
The Backchannel (cont)
It can spring out of anywhere
Can be originated by a few audience members
Allows for feedback for the presenter
Audience members wants to communicate while the presenter is speaking
Ex: use Smartphone, laptop, Twitter
What I Learned
Provides feedback to the presenter
Hash tags on twitter, blog, text, email , comments, questions
When people are angry they turn against communication
Twitter: backchannel tool because it is
Easy to use
Ongoing relationships even after the meeting has ended
What I Learned (cont)
Feedback is not always positive, leading to disasters between audience and presenter
Audience who is not participating in the backchannel can feel left out, not part of the “in crowd”
How much detail he went into about twitter
“ Some educators have been experimenting with using Twitter and other social media technologies to introduce a backchannel to the classroom, a practice that has generated intense criticism from those who see it as a threat to traditional lecture formats and established pedagogy. “-Cliff Atkinson
I Want to Know More About..
Why Twitter was chosen as the main backchannel tool