Marketing Plan for Your Home
Kristin Walker
kwalker@dunesproperties.com
843.412.3333
Contents
• Professional Photography and Staging
• Interactive Floor Plans and Virtual Tours
• Pricing
• Custom Property Br...
Professional Photography & Staging
Next to price and location, these are the most
important elements of marketing your pro...
Interactive Floor Plans & Virtual Tours
Allowing a prospective buyer to spend time with
your home online increases the cha...
Pricing
Comparative/Competitive Market Analysis:
• Existing homes for sale in your area.
• Homes sold in past 12 months.
•...
Custom Property Brand Development
Each property has a different personality and a different target buyer.
As such, I do no...
Internet Marketing
I will gain exposure for your house in all the right places, promoting it in
online outlets that allow ...
Open Houses and Local Marketing
Agent Open House
o Coordinated effort with other area real estate companies. This
type of ...
General Company Marketing
• Dunes Properties - in business for 22 years
• Print advertisement
• Marketing to Vacation Rent...
So why me?
• 12+ years of business, marketing and technology expertise.
• Renowned for creative marketing and receive cons...
Kristin B. Walker
Charleston Peninsula Real Estate
kwalker@dunesproperties.com
843.412.3333
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Marketing your House in Charleston, SC

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If you are looking for someone to help you sell your home in Charleston, SC - feel free to check out my 2 minute presentation. I try to do things differently, so let me know what you think!

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Transcript of "Marketing your House in Charleston, SC"

  1. 1. Marketing Plan for Your Home Kristin Walker kwalker@dunesproperties.com 843.412.3333
  2. 2. Contents • Professional Photography and Staging • Interactive Floor Plans and Virtual Tours • Pricing • Custom Property Brand Development • Internet Marketing • Open Houses and Local Marketing • Company Marketing • So why me?
  3. 3. Professional Photography & Staging Next to price and location, these are the most important elements of marketing your property. Why?  Because 84% of home searches are initiated online. Key elements • Enhance livability of space • Create curb appeal • Move furniture • Adjust lighting • Use tripod and wide-angle lens • Detail shots • Post-production editing • Slideshow and video creation
  4. 4. Interactive Floor Plans & Virtual Tours Allowing a prospective buyer to spend time with your home online increases the chances they'll want to view it in person. Key elements • Interactive Floor Plan • Full-screen photos • Virtual Walk-Through • Furniture Placement Tool • Downloadable Flyers • Shareable - Facebook, Twitter, Email • Integrated Google Map with Street View
  5. 5. Pricing Comparative/Competitive Market Analysis: • Existing homes for sale in your area. • Homes sold in past 12 months. • Tour of comparable homes. • Price for need and motivation level. • Market Drivers.   Unfortunately it's not 2005 anymore and harsh market realities have put downward pressure on pricing. I will be straight with you upfront, because I don't just want to 'list' your house, I want to sell your house, and I think you probably do too. :)    
  6. 6. Custom Property Brand Development Each property has a different personality and a different target buyer. As such, I do not rely on mass produced flyers or generic branding. I create a custom look and feel to marketing efforts that will best represent YOUR property across all media. This includes: • Custom designed print and e-brochures • Photography & videos • Language and wording • Music choices • Targeted online marketing
  7. 7. Internet Marketing I will gain exposure for your house in all the right places, promoting it in online outlets that allow for maximum internet traffic and search engine hits. • Multiple Listing Service • Top Real Estate search engines: Realtor.com (enhanced), Zillow, Trulia, Locale etc... • Other: Google Base, HotPads, Oodle, Frontdoor (and 20 more) • Craigslist • Business and company Blogs • Twitter promotion @chasinsideout • YouTube • Picasa/Flickr • Facebook • Search Engine Optimization
  8. 8. Open Houses and Local Marketing Agent Open House o Coordinated effort with other area real estate companies. This type of open house yields more attendance than the single open house. Example: Hampton Park Terrace Open House. Public Open Houses o These will be held on weekends most conducive to 'lookers'. Target local personal networks of local inhabitants. (Choose your neighbor) Emails and phone calls will go to every agent in the Charleston Area who has a client interested in buying a property in your price range/description.
  9. 9. General Company Marketing • Dunes Properties - in business for 22 years • Print advertisement • Marketing to Vacation Rental clients (30,000 person database) • Internet Marketing • The Real Estate Studio - attracts buyers, focuses primarily on Charleston Peninsula Real Estate  
  10. 10. So why me? • 12+ years of business, marketing and technology expertise. • Renowned for creative marketing and receive consistent local coverage of activities and initiatives. • In-depth knowledge of Charleston Peninsula Real Estate. • I handle your business, not a secretary or assistant. • Provide a high level of service & communication - weekly reports, laser focus, strategy sessions. • Skilled in negotiation and have a team of experts backing me, so you get the best deal and the power of multiple brains working toward the same goal. • I am fun to work with!
  11. 11. Kristin B. Walker Charleston Peninsula Real Estate kwalker@dunesproperties.com 843.412.3333

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