Marketing your House in Charleston, SC

Marketing Plan for Your Home Kristin Walker [email_address] 843.412.3333

Contents
Professional Photography and Staging
Interactive Floor Plans and Virtual Tours
Pricing
Custom Property Brand Development
Internet Marketing
Open Houses and Local Marketing
Company Marketing
So why me?

Professional Photography & Staging
Next to price and location, these are the most important elements of marketing your property.
Why? Because 84% of home searches are
initiated online.
Key elements
Enhance livability of space
Create curb appeal
Move furniture
Adjust lighting
Use tripod and wide-angle lens
Detail shots
Post-production editing
Slideshow and video creation

Interactive Floor Plans & Virtual Tours
Allowing a prospective buyer to spend time with your home online increases the chances they'll want to view it in person.
Key elements
Interactive Floor Plan
Full-screen photos
Virtual Walk-Through
Furniture Placement Tool
Downloadable Flyers
Shareable - Facebook, Twitter, Email
Integrated Google Map with Street View

Pricing
Comparative/Competitive Market Analysis:
Existing homes for sale in your area.
Homes sold in past 12 months.
Tour of comparable homes.
Price for need and motivation level.
Market Drivers.

Unfortunately it's not 2005 anymore and harsh market realities have put downward pressure on pricing. I will be straight with you upfront, because I don't just want to 'list' your house, I want to sell your house, and I think you probably do too. :)

Custom Property Brand Development
Each property has a different personality and a different target buyer. As such, I do not rely on mass produced flyers or generic branding. I create a custom look and feel to marketing efforts that will best represent YOUR property across all media. This includes:

Custom designed print and e-brochures
Photography & videos
Language and wording
Music choices
Targeted online marketing

Internet Marketing
I will gain exposure for your house in all the right places, promoting it in online outlets that allow for maximum internet traffic and search engine hits.

Multiple Listing Service
Top Real Estate search engines: Realtor.com (enhanced), Zillow, Trulia, Locale etc...
Other: Google Base, HotPads, Oodle, Frontdoor (and 20 more)
Craigslist
Business and company Blogs
Twitter promotion @chasinsideout
YouTube
Picasa/Flickr
Facebook
Search Engine Optimization

Open Houses and Local Marketing
Agent Open House
Coordinated effort with other area real estate companies. This type of open house yields more attendance than the single open house. Example: Hampton Park Terrace Open House.
Public Open Houses
These will be held on weekends most conducive to 'lookers'.

Target local personal networks of local inhabitants. (Choose your neighbor)

Emails and phone calls will go to every agent in the Charleston Area who has a client interested in buying a property in your price range/description.

General Company Marketing
Dunes Properties - in business for 22 years
Print advertisement
Marketing to Vacation Rental clients (30,000 person database)
Internet Marketing
The Real Estate Studio - attracts buyers, focuses primarily on Charleston Peninsula Real Estate

So why me?
12+ years of business, marketing and technology expertise.
Renowned for creative marketing and receive consistent local coverage of activities and initiatives.
In-depth knowledge of Charleston Peninsula Real Estate.
I handle your business, not a secretary or assistant.
Provide a high level of service & communication - weekly reports, laser focus, strategy sessions.
Skilled in negotiation and have a team of experts backing me, so you get the best deal and the power of multiple brains working toward the same goal.
I am fun to work with!

Kristin B. Walker Charleston Peninsula Real Estate [email_address] 843.412.3333

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Marketing your House in Charleston, SC

by kbwalker on Nov 14, 2010

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Marketing your House in Charleston, SC — Presentation Transcript