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Marketing your House in Charleston, SC

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If you are looking for someone to help you sell your home in Charleston, SC - feel free to check out my 2 minute presentation. I try to do things differently, so let me know what you think!

If you are looking for someone to help you sell your home in Charleston, SC - feel free to check out my 2 minute presentation. I try to do things differently, so let me know what you think!

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  • 1. Marketing Plan for Your Home Kristin Walker [email_address] 843.412.3333
  • 2. Contents
      • Professional Photography and Staging
      • Interactive Floor Plans and Virtual Tours
      • Pricing
      • Custom Property Brand Development
      • Internet Marketing
      • Open Houses and Local Marketing
      • Company Marketing
      • So why me?
  • 3. Professional Photography & Staging
    • Next to price and location, these are the most important elements of marketing your property.
    • Why?  Because 84% of home searches are
    • initiated online.
    • Key elements
      • Enhance livability of space
      • Create curb appeal
      • Move furniture
      • Adjust lighting
      • Use tripod and wide-angle lens
      • Detail shots
      • Post-production editing
      • Slideshow and video creation
  • 4. Interactive Floor Plans & Virtual Tours
    • Allowing a prospective buyer to spend time with your home online increases the chances they'll want to view it in person.
    • Key elements
      • Interactive Floor Plan
      • Full-screen photos
      • Virtual Walk-Through
      • Furniture Placement Tool
      • Downloadable Flyers
      • Shareable - Facebook, Twitter, Email
      • Integrated Google Map with Street View
  • 5. Pricing
    • Comparative/Competitive Market Analysis:
      • Existing homes for sale in your area.
      • Homes sold in past 12 months.
      • Tour of comparable homes.
      • Price for need and motivation level.
      • Market Drivers. 
    •  
    • Unfortunately it's not 2005 anymore and harsh market realities have put downward pressure on pricing.  I will be straight with you upfront, because I don't just want to 'list' your house, I want to sell your house, and I think you probably do too. :)
      •  
  • 6. Custom Property Brand Development
    • Each property has a different personality and a different target buyer.  As such, I do not rely on mass produced flyers or generic branding.  I create a custom look and feel to marketing efforts that will best represent YOUR property across all media.  This includes:
    •  
      • Custom designed print and e-brochures
      • Photography & videos
      • Language and wording
      • Music choices
      • Targeted online marketing
  • 7. Internet Marketing
    • I will gain exposure for your house in all the right places, promoting it in online outlets that allow for maximum internet traffic and search engine hits.
    •  
      • Multiple Listing Service
      • Top Real Estate search engines: Realtor.com (enhanced), Zillow, Trulia, Locale etc...
      • Other: Google Base, HotPads, Oodle, Frontdoor (and 20 more)
      • Craigslist
      • Business and company Blogs
      • Twitter promotion @chasinsideout
      • YouTube
      • Picasa/Flickr
      • Facebook 
      • Search Engine Optimization
  • 8. Open Houses and Local Marketing
    • Agent Open House
        • Coordinated effort with other area real estate companies. This type of open house yields more attendance than the single open house.  Example: Hampton Park Terrace Open House.
    • Public Open Houses
        • These will be held on weekends most conducive to 'lookers'.
    •  
    • Target local personal networks of local inhabitants. (Choose your neighbor) 
    •  
    • Emails and phone calls will go to every agent in the Charleston Area who has a client interested in buying a property in your price range/description.
    •  
  • 9. General Company Marketing
      • Dunes Properties - in business for 22 years 
      • Print advertisement
      • Marketing to Vacation Rental clients (30,000 person database)
      • Internet Marketing
      • The Real Estate Studio - attracts buyers, focuses primarily on Charleston Peninsula Real Estate
    •  
  • 10. So why me?
      • 12+ years of business, marketing and technology expertise.
      • Renowned for creative marketing and receive consistent local coverage of activities and initiatives.
      • In-depth knowledge of Charleston Peninsula Real Estate.
      • I handle your business, not a secretary or assistant.
      • Provide a high level of service & communication - weekly reports, laser focus, strategy sessions.
      • Skilled in negotiation and have a team of experts backing me, so you get the best deal and the power of multiple brains working toward the same goal.
      • I am fun to work with!
  • 11. Kristin B. Walker Charleston Peninsula Real Estate [email_address] 843.412.3333