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Mobile Adelaide 2014

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Presentation by Ken Burgin

Presentation by Ken Burgin

Published in: Education, Technology, Business

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Transcript

  • 1. Ken Burgin of ProfitableHospitality.com Twitter: @KenBurgin Facebook.com/ProfitableHospitality Instagram: ProfitableHospitality
  • 2. • 91% of Adults have their mobile within arms reach • For more than 25% of adults, a mobile phone is their ONLY way to access the internet (many of your staff!) • 90% of messages read within 3 minutes • Most mobile time is on games & social media (games most) • Mobile opening rates > 90% in first hour • Email rates < 30% in first 24 hours • 50% of Facebook users check it more than 5 times per day • 1 in 9 people have never used Facebook on a PC - only on a phone • In Australia, 33% of online bookings made with a mobile phone, up 150% in 12 months [source: Dimmi]
  • 3. More Traffic - be found, be in more places, new advertising ideas Engagement - be interesting and be useful, photos, replies, chat Conversion - web info, phone, sales at the table, event sales etc
  • 4. 1. Attract new customers 2. Bring back existing customers more often 3. Get them to spend more when they visit 4. Keep the conversation going between visits 5. Get customers happily promoting you… WOM 6. Better recruitment 7. More cost-effective rostering 8. Monitor workflow and production 9. Manage the finances and cash-flow 10.More efficient purchasing
  • 5. Test your website: • Google for: ’Google PageSpeed Insights’ • marketing.grader.com • mobitest.akamai.com • mobilephoneemulator.com
  • 6. PC version - mobile size YES mobile friendly YES mobile friendly
  • 7. What your mobile site needs: • Click to call (easily installed on any website) • Click for driving directions - Maps • Opening Hours • Simple menu information that’s NOT on a pdf (lazy!) • Simple forms e.g. inquiry forms • Featuring your brand and colours • Thumb-friendly - big buttons • Mobile payments…very soon!
  • 8. Why do more on mobile?
  • 9. eg lucios.com.au (Paypal)
  • 10. Manage Twitter from your mobile, using a Twitter app:
  • 11. Focus on small details:
  • 12. MY RECENT EXAMPLE: • Take a photo or video on Instragram related to ‘This is Sydney’ – use your imagination! • When you post to Instagram, you must use both the hashtags #thisissydney and #profitablehospitality • Like Profitable Hospitality at facebook.com/ProfitableHospitality Instagram Campaign for lots of engagement:
  • 13. Campaigns ideas… • Fill a quiet night with a special deal - 2-for-1 on Monday night • Fill a cancellation by notifying your VIP list • Give people directions eg to easy parking or venue address • Treasure Hunt - sign up by texting GAME to a number, then we’ll send you a clue every day to find and win… • Birthday Offer - very powerful. Usually needs to be run by an agency or marketing group • At an Event - get people responding right there - text to WIN! • Text after visit eg ‘How was the meal’? - link to feedback form 2-way marketing with SMS - coupons, deals and directions
  • 14. Text from your PC or iPad:
  • 15. There are plenty of options for texting from PC or tablet - check with your phone company…
  • 16. Fixing email newsletters so they look good on a smartphone: Formatting for mobile: • Single column • Larger text • Link to info on website • Fewer photos • Mobile responsive design* Email Check: • Branded ‘from’ • Subject Line makes you curious • Short stories with link to more on website • Other useful links • Minimum photos (not seen by most people) • No need to scroll • Interesting and useful. Not just yell & sell!!!
  • 17. Fixing email newsletters so they look good on a smartphone:
  • 18. Watching and replying to online reviews: Facebook Urbanspoon
  • 19. Yelp TripAdvisor
  • 20. Finding ‘pizza at Norwood’ - what does Google say?Google+ Local
  • 21. Claim and upgrade your Google+ Place page
  • 22. Starting next Wed 7th May… Social Media Action Webinars 5 Webinars + Consultation on: • Facebook’s many changes • Twitter, Instagram and Pinterest • Google+ and photo marketing • Linkedin and Email • Protecting your Reputation • Turning social into real sales Information & Bookings: PHActionWorkshop.com
  • 23. 1. How does your ‘Employment’ web page look on a mobile phone? 2. Does it show attractive Benefits - remember Radio WII-FM 3. Can applicants inquire by phone - call or fill out a form? 4. Can I text my interest in future work? 5. Is there a version in another language? Promote job opportunities at a large event - one slide could reach thousands of people TRY THIS NOW: Text WORK to 0408 864320 (Australia) You will receive a Text message back with this Job Application Form
  • 24. Online Rostering means NO rear-view driving... eg Deputy, FindMyShift, RosterLive etc...
  • 25. Manage orders by iPhone or online? Synced to your P Example of an app…
  • 26. Work lists on iPad, Android, synced to PC, iPhone etc
  • 27. Eventbrite.com
  • 28. Documents & files where you are: Dropbox.com
  • 29. Evernote.com
  • 30. Manage & share projects with BasecampHQ.com or asana.com
  • 31. Starting next Wed 7th May… Social Media Action Webinars 5 Webinars + Consultation on: • Facebook’s many changes • Twitter, Instagram and Pinterest • Google+ and photo marketing • Linkedin and Email • Protecting your Reputation • Turning social into real sales Information & Bookings: PHActionWorkshop.com