Building a Profitable Menu Brisbane 2010 Ken Burgin ProfitableHospitality.com
$3.00 cost $6.00 cost 30c $ 18.00
$3.00 $6.00 30c $18.00 Cost 10% Profit 90% Cost 33% Profit 67%
$3.00 $6.00 30c $18.00 Profit $2.70 Profit $12
How do know what  it really costs?
You need Profitable  and  Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
You need Profitable  and  Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
 
 
Magic money making ingredient...
 
 
Big Protein
 
 
 
 
Price formula?
 
 
Recipe Person   Main Course Barbeque Dessert Person different ways a menu is read
 
 
 
Decoy Price Wagyu Beef with Sand Crab  $29.90
Zen Flathead w. fries & salad
Fish & Chips: Crispy-fried Flathead fillets with golden fries & salad
$9.00 $9.50 $9.80 9 9.5 9.80
$9.00 $9.50 $9.80 9 9.5 9.80
 
 
 
 
 
 
 
 
 
 
 
 
 
The new way…
Reprint in a flash Menu or summary    on the website Download as a PDF* Readable in low light Souvenir handouts Photos tel...
S.P.O.
 
<ul><li>Essential Scripts: </li></ul><ul><li>My favourite is... </li></ul><ul><li>Our best seller is... </li></ul><ul><li>...
The Profit Layers... Know the $ Profit Popular & Profitable Sell Water Alternatives to Big Protein Better Plate Display Su...
Thanks! Ken Burgin ProfitableHospitality.com
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Menu Design Brisbane

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Menu Design Brisbane

  1. 1. Building a Profitable Menu Brisbane 2010 Ken Burgin ProfitableHospitality.com
  2. 2. $3.00 cost $6.00 cost 30c $ 18.00
  3. 3. $3.00 $6.00 30c $18.00 Cost 10% Profit 90% Cost 33% Profit 67%
  4. 4. $3.00 $6.00 30c $18.00 Profit $2.70 Profit $12
  5. 5. How do know what it really costs?
  6. 6. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  7. 7. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  8. 10. Magic money making ingredient...
  9. 13. Big Protein
  10. 18. Price formula?
  11. 21. Recipe Person Main Course Barbeque Dessert Person different ways a menu is read
  12. 25. Decoy Price Wagyu Beef with Sand Crab $29.90
  13. 26. Zen Flathead w. fries & salad
  14. 27. Fish & Chips: Crispy-fried Flathead fillets with golden fries & salad
  15. 28. $9.00 $9.50 $9.80 9 9.5 9.80
  16. 29. $9.00 $9.50 $9.80 9 9.5 9.80
  17. 43. The new way…
  18. 44. Reprint in a flash Menu or summary on the website Download as a PDF* Readable in low light Souvenir handouts Photos tell the story
  19. 45. S.P.O.
  20. 47. <ul><li>Essential Scripts: </li></ul><ul><li>My favourite is... </li></ul><ul><li>Our best seller is... </li></ul><ul><li>Everyone loves... </li></ul><ul><li>It’s spicy, not hot... </li></ul><ul><li>Vego? No problem... </li></ul>
  21. 48. The Profit Layers... Know the $ Profit Popular & Profitable Sell Water Alternatives to Big Protein Better Plate Display Sugar, Air & Water Words that Sell Page Layout Price Shapes Selling Scripts
  22. 49. Thanks! Ken Burgin ProfitableHospitality.com

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