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From Small to Big - how we doubled our events business at Armidale City Bowling Club
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From Small to Big - how we doubled our events business at Armidale City Bowling Club

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Presented at Clubs+ Weddings & Events Management Summit 2012

Presented at Clubs+ Weddings & Events Management Summit 2012

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From Small to Big - how we doubled our events business at Armidale City Bowling Club Presentation Transcript

  • 1. FROM SMALL TO BIGHOW WE DOUBLED OUR EVENTS BUSINESS AT ARMIDALE Samantha Brady Armidale City Bowling Club
  • 2. THE OLD – THE AUDITORIUM, TOPS FUNCTION ROOM, COFFEE SHOP
  • 3. TODAY – THE AUDITORIUM, TOPSFUNCTION ROOM, DANGARSLEIGH AND THE BBQ AREA
  • 4. ARMIDALE CITY BOWLING CLUB
  • 5. SAUMAREZ HOMESTEAD
  • 6. ORGANISATION
  • 7. SAUMAREZ HOMESTEAD
  • 8. SAUMAREZ HOMESTEAD - MARQUEE
  • 9. SAUMAREZ HOMESTEAD – VISITOR CENTRE
  • 10. BOOKING SHEETS
  • 11. FOOD AND BEVERAGE – THE OLD
  • 12. FOOD AND BEVERAGE – TODAY
  • 13. FOOD AND BEVERAGE – TODAY
  • 14. FOOD AND BEVERAGE – TODAY
  • 15. $70,000.00 Banquet Sales Total Banquet$60,000.00 Sales 09/10$50,000.00 Total Banquet Sales 10/11$40,000.00 Total Banquet Sales 11/12$30,000.00 COMPARATIVE FIGURES$20,000.00$10,000.00 $0.00 Banquet Sales Comparisons Room Hire Comparisons $450,000.00 $394,480.9525000 $400,000.00 $346,884.35 $350,000.0020000 $300,000.00 $271,922.8315000 $250,000.00 $200,000.0010000 $122,558.12 $150,000.00 Banquet Sales $ 5000 $100,000.00 $47,596.60 $50,000.00 0 $0.00 09/10 Diff 09/10 10/11 Diff 10/11 11/12 Total to Present Total to Present Total Banquet Banquet Banquet Sales Sales Sales
  • 16. Departments 10/113,000,000.00 $160,000.00 $140,000.002,500,000.00 $120,000.002,000,000.00 $100,000.001,500,000.00 $80,000.00 Pokie T/O 10/11 $60,000.001,000,000.00 Catering Sales 10/11 $40,000.00 500,000.00 Bar Sales 10/11 $20,000.00 0.00 $0.00 COMPARATIVE FIGURES Per Head Spend - Internal $45.00 $40.00 $35.00 $30.00 $25.00 $20.00 Per Head Spend $15.00 $10.00 $5.00 $0.00 FY 09/10 FY 10/11 FY11/12
  • 17. TODAYARMIDALE CITY BOWLING CLUB