Reaching                      Different                    Demographics                         Patrick Crick             ...
+ The Eastern Golf Club Club Membership Location       The Eastern Golf Club       By Peter Vlahandreas
+ The Eastern Golf Club
+ The Eastern Golf Club                                                    73% of  95%     of our           60%    of Memb...
+ The Eastern Golf Club            Function/Event Demographics 35%        of ALLClub functions arelocal community/        ...
ORANGE EX-SERVICES’ CLUB• Club currently has over 14,800 members• 36% of the population of Orange are members of the Club•...
Armidale City Bowling ClubArmidale Population     24,473Member Penetration Target   20%Total Member Penetration   23.43%
Armidale City Bowling Club           Target Markets Reasons               Young Families       Disposable Income          ...
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Club Demographics

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Demographic information for 3 clubs in Melbourne Vic, Armidale NSW and Orange NSW.

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  • Transcript of "Club Demographics"

    1. 1. Reaching Different Demographics Patrick Crick Armidale City Bowling Club Peter Vlahandreas Eastern Golf Club Cameron Provost Orange Ex-Services ClubSales & MarketingSummit Armidale
    2. 2. + The Eastern Golf Club Club Membership Location The Eastern Golf Club By Peter Vlahandreas
    3. 3. + The Eastern Golf Club
    4. 4. + The Eastern Golf Club 73% of 95% of our 60% of Members members members come into the have an email access our Clubhouse address website at least once a week Average Years Average Age of Membership25% Men 50 yrs 12.3 of Memberscome to social functions Women 65 yrs yrs
    5. 5. + The Eastern Golf Club Function/Event Demographics 35% of ALLClub functions arelocal community/ Local business charity groups 62% of conferences/ seminars have wedding grown by over couples live 200% in the within 10km of past 2 years! 50% of all the Club bookings have been referred by a 10% of previous guest of functions are the Club for Members
    6. 6. ORANGE EX-SERVICES’ CLUB• Club currently has over 14,800 members• 36% of the population of Orange are members of the Club• Research to identify customer segments of Orange.• Six target markets (customer profiles) were identified as being key markets• All business and marketing strategies are focused on these 6 key markets• Orange population 41,36 - 5.92% increase since 2006• 52.01% of the Orange population is aged over 35• 35+ age group – core demographic of the Club
    7. 7. Armidale City Bowling ClubArmidale Population 24,473Member Penetration Target 20%Total Member Penetration 23.43%
    8. 8. Armidale City Bowling Club Target Markets Reasons Young Families Disposable Income Sporting Groups Low Income - High Disposable/So Males Age 46 - 55 and Above High Income - Low ExpenseFemales Age 46 - 55 and Above High Income - Low Expense Promotional Actions Considerations Increased Female Focused Promoti High Female Population After Work and Males Highest Income Earns Weekend Male Promotions Package and Value DealsHigh # of University Students - Low Income Online Marketing & Promotions High Availability of Internet Focus Groups and EngagementFind Out What 45 + Age Values Separate Promotional Times/Areas Coexistence of 18 - 25 & 46 +

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