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Spreading the Net to Catch More Seafood Sales
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Spreading the Net to Catch More Seafood Sales

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Creative ways to increase seafood sales, boost profits and broaden the popularity of your bistro menu -- the menu doesn't need to be stock on fish & chips or salmon!

Creative ways to increase seafood sales, boost profits and broaden the popularity of your bistro menu -- the menu doesn't need to be stock on fish & chips or salmon!

Published in Education , Business , Technology
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  • 1. Catching more seafood sales!
  • 2. Presentation Content • About Blue Harvest • Global Aquaculture • Aquaculture in Australia • Our clients farms • Advantages of aquaculture • Not all fish are the same! • Empowering the chef! • Some menu ideas
  • 3. About Blue Harvest Blue Harvest is an Australian specialist seafood sales and marketing agency, our clients are “best in class” catchers, growers and processors.
  • 4. Global Aquaculture • Aquaculture continues to be the fastest growing animal food-producing sector in the world! • Aquaculture represented 47 percent of global food fish production in 2010! Source: FAO
  • 5. In 2011, world farmed fish production topped beef production
  • 6. Aquaculture in Australia 1. Salmonoids 2. Bluefin Tuna (ranching) 3. Oysters 4. Pearls 5. Prawns 6. Barramundi 7. Abalone 8. Mussels 9. Other i.e. Silver Perch, yabbies etc
  • 7. Our Clients • Farmed Prawns • Crystal Bay Prawns • Gold Coast Tiger Prawns • Mission Beach Prawns • Yamba Prawns • Baby Saltwater Barramundi • Blue Mussels • Oysters - NEW • Antarctic King Crabs
  • 8. About Prawn Farming • Production Cycle • Harvest – Post Harvest • Domestication • Environmental • Inputs • Outputs
  • 9. About Barramundi Farming • Production Cycle • Harvest – Post Harvest • Farming Methods • Sea cage • Ponds • Recirculation • Environmental
  • 10. Blue Mussels • Production Cycle • Catch spat June - September 2013 • Seed out January – May 2014 • Harvest June 2014 onwards Start cycle again………. • Harvest – Post Harvest • Meat Condition Index
  • 11. Blue Mussels – Continued SA Seafoods have more leases under production in the Spencer Gulf than any other farm. A large lease area (208 hectares) gives SA Seafoods more options to harvest mussels with a consistently high Meat Condition Index (MCI). Denotes Boston Bay Mussel Leases Denotes Other Farms mussel leases Port Lincoln
  • 12. Advantages of aquaculture • Predictable products • Uniform size • Uniform quality • Stable supply • Stable pricing • Scalability • Customisation • Communication & Planning
  • 13. Not all fish are the same!
  • 14. Barramundi • Fresh versus Frozen • Wild caught versus Farmed • Imported versus Australian • Grown in Saltwater, Brackish or Freshwater • Farmed fish can be grown in ponds, sea cages or recirculating systems • Stress during harvest • Post Harvest Handling – spiked, bleed, ice slurry etc • Texture • Flavour • Shelf life • Fillet recovery • Appearance
  • 15. Empowering the chef! • Know more about the fish you are buying • Demand quality from your supplier • Brand – your assurance that you are getting the product you ask for!
  • 16. Some Ideas – Australian Aquaculture • Steamed Blue Mussels • Whole baby saltwater barramundi • Bucket of cooked prawns • Whole raw prawn on the BBQ • Steamed Oyster
  • 17. Example, baby barramundi
  • 18. Example – Bucket of prawns!
  • 19. Thank-you Sam Gordon m: 0400 224 823 Sue Devlin m: 0421 725 337