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Digital Insights & Analytics

by Ken Burbary on Apr 12, 2011

1,140 views

Presentation I gave to the American Marketing Association - West Michigan Chapter (@AMAWM) on Digital and Social Media insights and analytics.

Presentation I gave to the American Marketing Association - West Michigan Chapter (@AMAWM) on Digital and Social Media insights and analytics.

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gamification klout consumer socmetrics social listening social media attentionomics social influence social gaming social consumer social media monitoring analytics twitter facebook trends digital social gaming stats social listening function

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Consumers now trust “people like me”
This is one of the most overlooked issues in marketing today. Much of the content on social networks, even the best stuff, can decay before the intended audience has a chance to see it.Yahoo looked at this further. On Facebook the situation is even worse. Branded content can be pushed out by EdgeRank, a highly personalized algorithm that shapes what you see based on interests, who you interact with on Facebook the most and more.
Source: Sysomos - http://www.sysomos.com/insidetwitter/engagement/
Source: TubeMogul - http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
Resource: Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/11334/5-Ways-to-Improve-the-Timing-of-Marketing-Tactics.aspx
http://www.theconversationprism.com/media/images/convoprism-poster-highres.jpg
Why? Scale. Fish where the fish are (consumers)
Listening is the foundation for understanding the digital consumer. Use primary research, social listening, surveys, and user polls to develop well defined profiles for each segment
4 main components for researching consumer segments
4 main components for researching consumer segments
Social Media Monitoring Wiki
https://developers.facebook.com/blog/post/476
https://developers.facebook.com/blog/post/476

3 Favorites

podraig 11 months ago
Mormon Mom , Wife, mother, executive, teacher, blogger at home 1 year ago
Nick Scott , Manager at Media Agency Tags social listening function social gaming stats 1 year ago

Digital Insights & Analytics — Presentation Transcript

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