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Digital Insights & Analytics
 

Digital Insights & Analytics

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Presentation I gave to the American Marketing Association - West Michigan Chapter (@AMAWM) on Digital and Social Media insights and analytics.

Presentation I gave to the American Marketing Association - West Michigan Chapter (@AMAWM) on Digital and Social Media insights and analytics.

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  • Image source: HikingArtist.com
  • Consumers now trust “people like me”
  • This is one of the most overlooked issues in marketing today. Much of the content on social networks, even the best stuff, can decay before the intended audience has a chance to see it.Yahoo looked at this further. On Facebook the situation is even worse. Branded content can be pushed out by EdgeRank, a highly personalized algorithm that shapes what you see based on interests, who you interact with on Facebook the most and more.
  • Source: Sysomos - http://www.sysomos.com/insidetwitter/engagement/
  • Source: TubeMogul - http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
  • Resource: Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/11334/5-Ways-to-Improve-the-Timing-of-Marketing-Tactics.aspx
  • http://www.theconversationprism.com/media/images/convoprism-poster-highres.jpg
  • Why? Scale. Fish where the fish are (consumers)
  • Listening is the foundation for understanding the digital consumer. Use primary research, social listening, surveys, and user polls to develop well defined profiles for each segment
  • 4 main components for researching consumer segments
  • 4 main components for researching consumer segments
  • Social Media Monitoring Wiki
  • https://developers.facebook.com/blog/post/476
  • https://developers.facebook.com/blog/post/476

Digital Insights & Analytics Digital Insights & Analytics Presentation Transcript