bhaskar thakur-growth-hacking-2013-08-14

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growth hacking: digital strategy for startups & SMEs to take on marketing goliaths …

growth hacking: digital strategy for startups & SMEs to take on marketing goliaths

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  • 1. 1copyright © buzzquotient.com8/14/2013 punching above one's weight class what’s your bq? growth hacking: digital strategy for startups & SMEs to take on marketing goliaths
  • 2. copyright © buzzquotient.com 28/14/2013 growth hacker • entrepreneur, growth hacker, digital evangelist • www.buzzquotient.com • www.bhaskarthakur.com • content based on my learnings in growing the user-base and topline of online startups/ small businesses in the last 3 years. • < 140
  • 3. copyright © buzzquotient.com 38/14/2013 agenda wtf is growth hacking ? top 10 learning from success and failures 24 commandments of growth hacking questions
  • 4. 4copyright © buzzquotient.com8/14/2013 #growth hacking?
  • 5. copyright © buzzquotient.com 58/14/2013 inbound flow
  • 6. 6copyright © buzzquotient.com8/14/2013 #growth hack lessons
  • 7. copyright © buzzquotient.com 78/14/2013 #learning 1 product- the good , the bad, the ugly
  • 8. copyright © buzzquotient.com 88/14/2013 #learning 2 growth is elusive, not exclusive
  • 9. copyright © buzzquotient.com 98/14/2013 #learning 3 emotions/ assumptions- fuckups
  • 10. copyright © buzzquotient.com 108/14/2013 #learning 4 get customers then build the product
  • 11. copyright © buzzquotient.com 118/14/2013 #learning 5 don’t make them think!
  • 12. copyright © buzzquotient.com 128/14/2013 #learning 6 data to challenge/ support assumptions
  • 13. copyright © buzzquotient.com 138/14/2013 #learning 7 balls to challenge data!
  • 14. copyright © buzzquotient.com 148/14/2013 #learning 8 growth is meaningless without retention!
  • 15. copyright © buzzquotient.com 158/14/2013 #learning 9 talk the customers language
  • 16. copyright © buzzquotient.com 168/14/2013 #learning 10 one size does not fit all
  • 17. 17copyright © buzzquotient.com8/14/2013 # 24 commandments though shall..
  • 18. copyright © buzzquotient.com 188/14/2013 hack comes in 3 flavors – seed, scale and what the hack!
  • 19. copyright © buzzquotient.com 198/14/2013 seed hacks!
  • 20. copyright © buzzquotient.com 208/14/2013 #commandment 1 - organic search # plan top down # automate SEO (hack) # leverage every piece of data
  • 21. copyright © buzzquotient.com 218/14/2013 #commandment 2 - blog # contextual # actionable # shareable # trending
  • 22. copyright © buzzquotient.com 228/14/2013 #commandment 3 – landing page # who, what ? # CTA, flow # engagement # test- visual optimizer (hack)
  • 23. copyright © buzzquotient.com 238/14/2013 #commandment 4 – pricing page # never too early to charge # charge more than you think # help decide (hack) # incentivize pre-payment
  • 24. copyright © buzzquotient.com 248/14/2013 #commandment 5 – share-ability # make it easy to # engage # share # embed
  • 25. copyright © buzzquotient.com 258/14/2013 #commandment 6 – frictionless # make sharing seamless: # with APIs # across platforms
  • 26. copyright © buzzquotient.com 268/14/2013 #commandment 7 – get social # content awesomeness! # understand your fans # use hooks (hack) # contribute
  • 27. copyright © buzzquotient.com 278/14/2013 #commandment 8 – early adopters # early adopters are brutal # learn # engage # retain (hack)
  • 28. copyright © buzzquotient.com 288/14/2013 # commandment 10 – infographic # numbers # facts # engage
  • 29. copyright © buzzquotient.com 298/14/2013 scale
  • 30. copyright © buzzquotient.com 308/14/2013 # commandment 11 – guest blogging # write for your audience # find a larger relevant platform # get published (hack) # engage
  • 31. copyright © buzzquotient.com 318/14/2013 # commandment 12 – influencers # reach out # incentivize # give them cool tools (hack) # ego massage
  • 32. copyright © buzzquotient.com 328/14/2013 # commandment 13 – incentive to use # dropbox give you few mbs storage space when you show your love
  • 33. copyright © buzzquotient.com 338/14/2013 # commandment 14 : user (sales) force # dropbox give you 16 gbs to invite friends.
  • 34. copyright © buzzquotient.com 348/14/2013 # commandment 15 – paid search # kw research # negative kw # geo # test
  • 35. copyright © buzzquotient.com 358/14/2013 # commandment 16 – distribution # channel tweaks # awesomeness # original # researched
  • 36. copyright © buzzquotient.com 368/14/2013 # commandment 17 – webinars # share your # experience # learning # hacks
  • 37. copyright © buzzquotient.com 378/14/2013 # commandment 18 – remarketing # recall # display # search # dynamic (hack)
  • 38. copyright © buzzquotient.com 388/14/2013 what the hack!
  • 39. copyright © buzzquotient.com 398/14/2013 # commandment 19 – celebrity # tweet # blog # review … # $$$$$$
  • 40. copyright © buzzquotient.com 408/14/2013 # commandment 20 – ‘aha’ moment # fb: 7 friends in 10 days # zynga: someone came back one day after sign-up # twitter: one a user follows 30 people # dropbox: at least 1 file in one folder
  • 41. copyright © buzzquotient.com 418/14/2013 # commandment 21 – workflows # home page - nudge # sign-up – profile completion # abandoned cart- reminder/ discount # user: evangelist
  • 42. copyright © buzzquotient.com 428/14/2013 # commandment 22- press helps # news # opinion # category editor (hack)
  • 43. copyright © buzzquotient.com 438/14/2013 # commandment 23 – blend # yammer blended # inbound # traditional
  • 44. copyright © buzzquotient.com 448/14/2013 # commandment 24 – innovate # your hack ?
  • 45. 45copyright © buzzquotient.com8/14/2013 thank you! bt@bhaskarthakur.com +1.646.374.1304/ +91.94056.11455 keep buzzing! http://twitter.com/bhaskarthakur http://www.bhaskarthakur.com/blog/ in.linkedin.com/in/bhaskarthakur/