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1copyright © buzzquotient.com8/14/2013
punching above one's weight class
what’s your bq?
growth hacking:
digital strategy ...
copyright © buzzquotient.com 28/14/2013
growth hacker
• entrepreneur, growth hacker, digital evangelist
• www.buzzquotient...
copyright © buzzquotient.com 38/14/2013
agenda
wtf is growth hacking ?
top 10 learning from success and failures
24 comman...
4copyright © buzzquotient.com8/14/2013
#growth hacking?
copyright © buzzquotient.com 58/14/2013
inbound flow
6copyright © buzzquotient.com8/14/2013
#growth hack lessons
copyright © buzzquotient.com 78/14/2013
#learning 1
product- the good , the bad, the ugly
copyright © buzzquotient.com 88/14/2013
#learning 2
growth is elusive, not exclusive
copyright © buzzquotient.com 98/14/2013
#learning 3
emotions/ assumptions- fuckups
copyright © buzzquotient.com 108/14/2013
#learning 4
get customers then build the product
copyright © buzzquotient.com 118/14/2013
#learning 5
don’t make them think!
copyright © buzzquotient.com 128/14/2013
#learning 6
data to challenge/ support assumptions
copyright © buzzquotient.com 138/14/2013
#learning 7
balls to challenge data!
copyright © buzzquotient.com 148/14/2013
#learning 8
growth is meaningless without retention!
copyright © buzzquotient.com 158/14/2013
#learning 9
talk the customers language
copyright © buzzquotient.com 168/14/2013
#learning 10
one size does not fit all
17copyright © buzzquotient.com8/14/2013
# 24 commandments
though shall..
copyright © buzzquotient.com 188/14/2013
hack comes in 3 flavors –
seed, scale and what the hack!
copyright © buzzquotient.com 198/14/2013
seed hacks!
copyright © buzzquotient.com 208/14/2013
#commandment 1 - organic search
# plan top down
# automate SEO (hack)
# leverage ...
copyright © buzzquotient.com 218/14/2013
#commandment 2 - blog
# contextual
# actionable
# shareable
# trending
copyright © buzzquotient.com 228/14/2013
#commandment 3 – landing page
# who, what ?
# CTA, flow
# engagement
# test- visu...
copyright © buzzquotient.com 238/14/2013
#commandment 4 – pricing page
# never too early to charge
# charge more than you ...
copyright © buzzquotient.com 248/14/2013
#commandment 5 – share-ability
# make it easy to
# engage
# share
# embed
copyright © buzzquotient.com 258/14/2013
#commandment 6 – frictionless
# make sharing seamless:
# with APIs
# across platf...
copyright © buzzquotient.com 268/14/2013
#commandment 7 – get social
# content awesomeness!
# understand your fans
# use h...
copyright © buzzquotient.com 278/14/2013
#commandment 8 – early adopters
# early adopters are brutal
# learn
# engage
# re...
copyright © buzzquotient.com 288/14/2013
# commandment 10 – infographic
# numbers
# facts
# engage
copyright © buzzquotient.com 298/14/2013
scale
copyright © buzzquotient.com 308/14/2013
# commandment 11 – guest blogging
# write for your audience
# find a larger relev...
copyright © buzzquotient.com 318/14/2013
# commandment 12 – influencers
# reach out
# incentivize
# give them cool tools (...
copyright © buzzquotient.com 328/14/2013
# commandment 13 – incentive to use
# dropbox give you few mbs
storage space when...
copyright © buzzquotient.com 338/14/2013
# commandment 14 : user (sales) force
# dropbox give you 16 gbs to
invite friends.
copyright © buzzquotient.com 348/14/2013
# commandment 15 – paid search
# kw research
# negative kw
# geo
# test
copyright © buzzquotient.com 358/14/2013
# commandment 16 – distribution
# channel tweaks
# awesomeness
# original
# resea...
copyright © buzzquotient.com 368/14/2013
# commandment 17 – webinars
# share your
# experience
# learning
# hacks
copyright © buzzquotient.com 378/14/2013
# commandment 18 – remarketing
# recall
# display
# search
# dynamic (hack)
copyright © buzzquotient.com 388/14/2013
what the hack!
copyright © buzzquotient.com 398/14/2013
# commandment 19 – celebrity
# tweet
# blog
# review …
# $$$$$$
copyright © buzzquotient.com 408/14/2013
# commandment 20 – ‘aha’ moment
# fb: 7 friends in 10 days
# zynga: someone came ...
copyright © buzzquotient.com 418/14/2013
# commandment 21 – workflows
# home page - nudge
# sign-up – profile completion
#...
copyright © buzzquotient.com 428/14/2013
# commandment 22- press helps
# news
# opinion
# category editor (hack)
copyright © buzzquotient.com 438/14/2013
# commandment 23 – blend
# yammer blended
# inbound
# traditional
copyright © buzzquotient.com 448/14/2013
# commandment 24 – innovate
# your hack ?
45copyright © buzzquotient.com8/14/2013
thank you!
bt@bhaskarthakur.com
+1.646.374.1304/ +91.94056.11455
keep buzzing!
htt...
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growth hacking: digital strategy for startups & SMEs to take on marketing goliaths

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  • Transcript of "bhaskar thakur-growth-hacking-2013-08-14"

    1. 1. 1copyright © buzzquotient.com8/14/2013 punching above one's weight class what’s your bq? growth hacking: digital strategy for startups & SMEs to take on marketing goliaths
    2. 2. copyright © buzzquotient.com 28/14/2013 growth hacker • entrepreneur, growth hacker, digital evangelist • www.buzzquotient.com • www.bhaskarthakur.com • content based on my learnings in growing the user-base and topline of online startups/ small businesses in the last 3 years. • < 140
    3. 3. copyright © buzzquotient.com 38/14/2013 agenda wtf is growth hacking ? top 10 learning from success and failures 24 commandments of growth hacking questions
    4. 4. 4copyright © buzzquotient.com8/14/2013 #growth hacking?
    5. 5. copyright © buzzquotient.com 58/14/2013 inbound flow
    6. 6. 6copyright © buzzquotient.com8/14/2013 #growth hack lessons
    7. 7. copyright © buzzquotient.com 78/14/2013 #learning 1 product- the good , the bad, the ugly
    8. 8. copyright © buzzquotient.com 88/14/2013 #learning 2 growth is elusive, not exclusive
    9. 9. copyright © buzzquotient.com 98/14/2013 #learning 3 emotions/ assumptions- fuckups
    10. 10. copyright © buzzquotient.com 108/14/2013 #learning 4 get customers then build the product
    11. 11. copyright © buzzquotient.com 118/14/2013 #learning 5 don’t make them think!
    12. 12. copyright © buzzquotient.com 128/14/2013 #learning 6 data to challenge/ support assumptions
    13. 13. copyright © buzzquotient.com 138/14/2013 #learning 7 balls to challenge data!
    14. 14. copyright © buzzquotient.com 148/14/2013 #learning 8 growth is meaningless without retention!
    15. 15. copyright © buzzquotient.com 158/14/2013 #learning 9 talk the customers language
    16. 16. copyright © buzzquotient.com 168/14/2013 #learning 10 one size does not fit all
    17. 17. 17copyright © buzzquotient.com8/14/2013 # 24 commandments though shall..
    18. 18. copyright © buzzquotient.com 188/14/2013 hack comes in 3 flavors – seed, scale and what the hack!
    19. 19. copyright © buzzquotient.com 198/14/2013 seed hacks!
    20. 20. copyright © buzzquotient.com 208/14/2013 #commandment 1 - organic search # plan top down # automate SEO (hack) # leverage every piece of data
    21. 21. copyright © buzzquotient.com 218/14/2013 #commandment 2 - blog # contextual # actionable # shareable # trending
    22. 22. copyright © buzzquotient.com 228/14/2013 #commandment 3 – landing page # who, what ? # CTA, flow # engagement # test- visual optimizer (hack)
    23. 23. copyright © buzzquotient.com 238/14/2013 #commandment 4 – pricing page # never too early to charge # charge more than you think # help decide (hack) # incentivize pre-payment
    24. 24. copyright © buzzquotient.com 248/14/2013 #commandment 5 – share-ability # make it easy to # engage # share # embed
    25. 25. copyright © buzzquotient.com 258/14/2013 #commandment 6 – frictionless # make sharing seamless: # with APIs # across platforms
    26. 26. copyright © buzzquotient.com 268/14/2013 #commandment 7 – get social # content awesomeness! # understand your fans # use hooks (hack) # contribute
    27. 27. copyright © buzzquotient.com 278/14/2013 #commandment 8 – early adopters # early adopters are brutal # learn # engage # retain (hack)
    28. 28. copyright © buzzquotient.com 288/14/2013 # commandment 10 – infographic # numbers # facts # engage
    29. 29. copyright © buzzquotient.com 298/14/2013 scale
    30. 30. copyright © buzzquotient.com 308/14/2013 # commandment 11 – guest blogging # write for your audience # find a larger relevant platform # get published (hack) # engage
    31. 31. copyright © buzzquotient.com 318/14/2013 # commandment 12 – influencers # reach out # incentivize # give them cool tools (hack) # ego massage
    32. 32. copyright © buzzquotient.com 328/14/2013 # commandment 13 – incentive to use # dropbox give you few mbs storage space when you show your love
    33. 33. copyright © buzzquotient.com 338/14/2013 # commandment 14 : user (sales) force # dropbox give you 16 gbs to invite friends.
    34. 34. copyright © buzzquotient.com 348/14/2013 # commandment 15 – paid search # kw research # negative kw # geo # test
    35. 35. copyright © buzzquotient.com 358/14/2013 # commandment 16 – distribution # channel tweaks # awesomeness # original # researched
    36. 36. copyright © buzzquotient.com 368/14/2013 # commandment 17 – webinars # share your # experience # learning # hacks
    37. 37. copyright © buzzquotient.com 378/14/2013 # commandment 18 – remarketing # recall # display # search # dynamic (hack)
    38. 38. copyright © buzzquotient.com 388/14/2013 what the hack!
    39. 39. copyright © buzzquotient.com 398/14/2013 # commandment 19 – celebrity # tweet # blog # review … # $$$$$$
    40. 40. copyright © buzzquotient.com 408/14/2013 # commandment 20 – ‘aha’ moment # fb: 7 friends in 10 days # zynga: someone came back one day after sign-up # twitter: one a user follows 30 people # dropbox: at least 1 file in one folder
    41. 41. copyright © buzzquotient.com 418/14/2013 # commandment 21 – workflows # home page - nudge # sign-up – profile completion # abandoned cart- reminder/ discount # user: evangelist
    42. 42. copyright © buzzquotient.com 428/14/2013 # commandment 22- press helps # news # opinion # category editor (hack)
    43. 43. copyright © buzzquotient.com 438/14/2013 # commandment 23 – blend # yammer blended # inbound # traditional
    44. 44. copyright © buzzquotient.com 448/14/2013 # commandment 24 – innovate # your hack ?
    45. 45. 45copyright © buzzquotient.com8/14/2013 thank you! bt@bhaskarthakur.com +1.646.374.1304/ +91.94056.11455 keep buzzing! http://twitter.com/bhaskarthakur http://www.bhaskarthakur.com/blog/ in.linkedin.com/in/bhaskarthakur/
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