How to Avoid Mistakes that Kill Your Brand

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Learn how simple mistakes can destroy your credibility in an instant. Avoid the most common and you will be rare among communicators. Get loads more hints on writing at http://www.technoledge.com.au/b2b-blog.

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How to Avoid Mistakes that Kill Your Brand

  1. 1. How to avoid misstake’s that kill, your brand
  2. 2. Whether you’re speaking or writing, errors in your grammar will undermine your authority faster than you can say OOPS! undermine your brand Mistakes with words
  3. 3. “If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building.” Kyle Wiens, CEO of iFixit can lose you a job or project Mistakes with words
  4. 4. software company blog (we won’t name it…) What is even more shocking is that 54% marketers consider customers not difficult to use which begs us to ask, “so why aren’t marketers taking customers insight into consideration in their content marketing efforts?” Sloppy copy crushes credibility
  5. 5. kill authority Silly mistakes
  6. 6. on your website, blog, collateral press releases and on social pages. Your words are all you have You are what you say
  7. 7. Helps you stand out from competitors (especially in technology markets) Competence with words
  8. 8. shows your ignorance The winning team made less errors Australia have beaten the Brits again None of them were any good If I had have known what I know now We ate too many pizza’s Incompetence with words
  9. 9. We’d all feel better if we made fewer errors less often Australia (the team) has beaten the Brits again I never want to eat that many pizzas again If I had only known what I know now … None of them was any good Fewer errors cause less distress cause less distress
  10. 10. you need to know these differences I’m at a loose end; I won’t lose sight of that. I choose my own clothes; I chose all of these. We have an effect on those around us, but may not be sure how it affects them. You can allude to my lack of finesse, but your allusion may elude me. You prosecutea legal action, you pursue a goal Careless copy = careless writer
  11. 11. Ms Mr Mrs Dr Who and whoever are for subjects Whom and whomever are for objects There’s no full stop after contractions > People who are noisy … Things that go bump in the night … There’s no hyphen in no-one no one Avoid the obvious: I myself or I personally Traps for the unwary
  12. 12. Commas are generally used to indicate a natural breathing space. More subtle than the full stop, which brings a sentence to a juddering halt, the comma is a subtle pause and, when properly used, greatly enhances readability and understanding. Melanie Silver, Words Etc. Punctuation helps the reader
  13. 13. More than 2 commas in a sentence? Try shorter sentences. Shorter sentences create pace & urgency > more likely reader will continue Too many can be roadblocks
  14. 14. Missing words can be fatal Pic taken before the meal?
  15. 15. or face the consequences People who mix up their itses ‘deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.’ Lynn Truss “Eats Roots Shoots and Leaves” Watch your grammar
  16. 16. University of QLD Guide to Grammar and Punctuation http://www.emsah.uq.edu.au/index.html?page=168119 English for Everyone http://www.englishforeveryone.org/Topics/Punctuation.htm Additional reading
  17. 17. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Find out more

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